What Is The Reason For The Failure Of A Domestic Second Tier Men'S Wear Brand Dealer?

First, let's talk about the status of domestic second line men's clothing. The specific brand is not mentioned, that is, some Fujian brands advertised on CCTV5, CCTV2 and other channels every day.

These brands rely on the rapid expansion of the market, a large number of development stores, large-scale development of agents and distributors form a step by step.

But with the rapid growth of brands and the rapid expansion of their scale, they will surely sacrifice something.

For example, capital, management, quality, and at the same time, in the accumulation process of enterprise funds snowball, many agents or dealers will be cannon fodder.

Unfortunately, I am also the cannon fodder. I am ashamed of this. I dedicate this article to those friends who want to start their own business with little money. Don't be so impressed by the beautiful shells that are bloated with gorgeous advertisements and celebrity endorsements. If you really go in, you will find that things are not so beautiful as you are looking forward to. (of course, there are also successful friends.

First, you have to sign a contract with the brand (even if you start in August), you have to sign the basic contract, and you can't find anything wrong. The contract is a relatively perfect game rule that someone who has been working on for N for a long time. You can't sign it.

Secondly, you have to find a store. The basic 50 square store brand will not be considered to let you do it. It will encourage you to find a larger 100-200 square storefront. People will still be happy to let you do it.

Then you have to make a shelf. You can rest assured that you don't need to worry about it. The brand has a specially designated furniture factory to help you design and make it. The price is certainly twice as expensive as yourself, but the brand will tell you that the shelf life will be returned to you in 3 years.

You wouldn't mind that. You just thought about how to get the store open as soon as possible and onto your rich road!

OK, (9 mid month), it's time to shop. How do you shop at 100 flat? Why should you shop about 300 thousand of the autumn winter clothing? You don't care. It's still within your budget. The goods will soon be on the shelves. You have been busy for 2 months, and the store has finally opened up.

Business is not bad. In the early October, the brand announced that the order for second years of summer wear would be held, and you would be happy to travel.

Before the meeting, your annual order (return money, custom, that is, how much money you have to buy this brand a year) came down, your summer wear task is 300 thousand, the autumn winter clothing task is 500 thousand, the task of 800 thousand a year.

Hey, hey, I can't laugh. If you don't finish the task, you'll have a high discount and you'll be fined.

If you check and grasp the sales, you should be able to complete the task and order.

Here is to remind you that the summer clothing will be paid to the brand 30% in October, and 30% in November. When you pick up the goods, you will have to finish all the rest of the 300 thousand. Do not think about it!

All the way, there is no words, in the Spring Festival, your shop sales are also good, selling goods replenishment, busy, a spring festival came down to earn 150 thousand, but 50% of the profits have become your inventory.

But after the Spring Festival, you are much more relaxed, because you have no business after the peak season.

In March, the brand began to urge you to pay for the spring and summer wear. When you calculate it yourself, your store pfer fee, decoration fee, shelf life, rent, affiliate fee and order amount add up a lot! And you always feel that you have no money.

The summer wear hasn't been sold yet. The brand has informed you of the 4 mid autumn winter clothing ordering meeting, when you understand a little bit, you have to pay a deposit for the meeting.

You will find that you will not have enough money to place an order, because you will have to pay 300 thousand in autumn and winter for the brand, and the business in the summer is far from the winter. Well, your inventory is slowly increasing. You begin to realize that the task of 800 thousand / 5-6 is really too heavy.

It's already August. What are you waiting for? You have to raise 200 thousand goods for the autumn winter wear, and in October you will have a spring and summer ordering meeting. You will find that you have not thought that such a store will cost you so much! It has already exceeded your budget.

Business is very hot. That's all. But business is normal. You will find that you can't control the whole situation. You will find that you will feel passive when you are led by your nose.

This is only a small epitome of thousands of dealers in the country. Can they produce so many goods? There must be difficulties. In fact, most of their clothes are sent out to Fujian, Jiangsu and Zhejiang, Guangdong and other garment factories to produce. Since they are not their own production supervision, can the quality be guaranteed?

After hearing the words of others: a business, you can not control the situation, do not grasp the direction, do not do it! You will regret it!