Upgrading And Development Of Apparel Industry In Zhuzhou

October 28, 2011, "2011 China's apparel industry development"

After more than 30 years of development, China's textile and garment industry has achieved leaping development of industrial pformation and brand upgrading.

Under the new economic situation, the global fashion industry has changed rapidly, and the domestic garment industry has shifted rapidly from the eastern coastal areas to the central and western regions.

The relocation of the market "active zone", the rise of emerging powers, and the upgrading and pformation of traditional markets are reshaping.

Zhuzhou is the birthplace of Zhuzhou and its economy, culture, pportation, finance and so on.

Relying on such advantageous regional advantages and industrial foundation, the Zhuzhou municipal Party committee and municipal government put forward the important goal of "building hundreds of billions of garment industrial clusters". In the area of 23.3 square kilometers, the construction area of the garment city is located in the southern part of China.

To this end, the circulation forum of the China Textile Industry Association and the Zhuzhou Municipal People's government sponsored the Forum on "efficiently undertaking industrial pfer and helping Zhuzhou dress industry upgrade". Many industry leaders, experts and scholars gathered together to discuss the industrial pfer and upgrading of Zhuzhou.

Market convergence and industry mutual promotion

It is famous for its clothing and trade.

Yan Di, who managed to make cloth and began to make clothes, created the Chinese clothing culture. Today, the clothing market which is the core of Zhuzhou's Lu Song District, as the largest clothing market group in central and southern China, has further promoted the rapid development of Zhuzhou's clothing industry by relying on the advantages of the apparel market agglomeration.

As a brand of local economy in Zhuzhou's manufacturing industry, the influence of the clothing brand of Xiang faction is gradually expanding.

The market covers an area of 1.5 square kilometers and a business area of 1 million 50 thousand square meters. The market area of the reformed and newly built market is nearly 600 thousand square meters, and there are more than 40 professional market of all kinds of clothing, shoes and caps and small commodities, and more than 4000 famous brands at home and abroad (more than 2400 of the total agents at the provincial level), 28 thousand of the clothing management households, and more than 100 thousand employees, who have access to more than 150 passenger and freight lines across the country, and the products have been radiated to more than 20 provinces, more than 230 counties (cities, districts) and some more than 230 sales outlets nationwide.

At the same time, the Ru song clothing market group has also established trade and strategic cooperation with Southeast Asia, Africa and Western Europe. The annual turnover of the market is more than 30 billion yuan.

Clothing trade has led to the development of the industry. According to preliminary statistics, there are 4103 garment processing enterprises around the market of the song song dress group, of which 180 are over scale processing enterprises, with an annual output value of nearly 3 billion.

"Through the promotion and upgrading of production enterprises and clothing sales market, Zhuzhou has been built as the most famous and influential clothing production and sales base in China."

The mutual promotion between market and industry has also become the consensus of Zhuzhou management.

In order to encourage and promote the market's leading role in the industry, the Circulation Association of the China Textile Industry Association has awarded the "first street of China (Central South) garment market" in Zhuzhou.

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Efficient undertaking industrial pfer

To strengthen the development of fast industry, promote brand value innovation, cultural innovation, cultivate and develop independent brand has become the only way for the future development of China's clothing industry.

With the pressure of upgrading and upgrading of the industrial structure, the rapid pfer of the domestic textile and garment industry from the eastern coastal area to the Midwest has been vigorously promoted. This has created new strategic opportunities for the upgrading and development of the garment industry in Zhuzhou, and has brought enormous development space for the development of Zhuzhou's apparel industry.

At present, the development of the garment industry has a strong comparative advantage, and also has great room for development.

However, the clothing industry of Lu Song still faces pressure on resource integration, effective matching and integration of industrial chain, and effective undertaking of industrial pfer.

Based on this, a joint venture between Zhuzhou city and Zhuzhou, China, has led to the establishment of the "Zhuzhou apparel industry development Limited by Share Ltd", and the overall development and construction of the planned area of 23.3 square kilometers.

Fully relying on the location advantages, traffic conditions, industrial foundation and clothing market demand of Zhuzhou City, we will enhance the quality of the original market, and take the initiative to undertake the gradient pfer of clothing industry in the southeast coastal area.

In terms of supporting upgrading, we should vigorously develop clothing brand design, R & D enterprises and creative industries that meet the needs of the market, and appropriately develop garment processing, logistics and other supporting industries.

In addition, it will expand the internationalization strategy of Zhuzhou, strengthen communication and liaison with the coastal and developed areas, smooth the international clothing business channel, and build an international comprehensive clothing trade area based on Zhuzhou, serving the whole country, facing the world and connecting the world.

Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and President of the Circulation Association of China Textile Industry Association, emphasized that the direction of pformation and upgrading of Zhuzhou's market cluster should focus on the support of local industries and the cultivation of brand ecology, followed by the promotion of market channels, and the last step is to accelerate the innovation of market operation mode.

Build 100 billion industrial clusters

Around the development goal of "China Southern dress capital", guided by the three concepts of "ecological plastic city, industrial city and system weaving city", based on the market of Zhuzhou lvsong dress group, along the left right Avenue and the planned clothing Boulevard, the 100 billion garment industry corridor with the core of "modern business center, headquarters creative base and clothing industry new town" will be built.

The development of market space, upgrading of quality and upgrading of formats will promote the pformation of the market from clothing wholesale to functional, comprehensive, reasonable and image oriented modern business center. The headquarters creative base will develop brand new trade format with the brand and quality as the core, create the clothing brand operation center, promote the development of fashion, creative headquarters, R & D, logistics and Commerce and other related functions, and improve the business services, R & D, logistics and other production service functions of the apparel industry; the garment industry new town will promote the expansion and industrialization of the apparel industry space and cluster development, and form an industrial Park suitable for a variety of enterprise types and various spatial patterns, including small and medium-sized clothing enterprise parks, large-scale garment enterprise parks, and brand clothing enterprise parks, and so on, so as to create a gathering area for Zhuzhou's dress industry. The modern business center is based on the market of the reed market.

At the same time, we should promote the improvement of urban service functions and form an industrial new town.

Guests attending the meeting affirmed the industrial investment environment in Zhuzhou. Cao Yunfeng, President of the Chancheng city children's clothing industry association, Chancheng, Foshan, said that Zhuzhou has the advantages of being a central logistics center, having a professional trade market and receiving strong support from the government in undertaking industrial pfer, and it is also very important that Foshan's 40% entrepreneurs are Hunan people.

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Hu Yanhu, assistant director of Limited by Share Ltd, Zhejiang China Yiwu commodity city group, said that the interaction of various markets will accelerate the development of industries, such as Zhuzhou's clothing can go to Yiwu, and Yiwu's small commodities can also go to Zhuzhou, where there is mutual need and common development.