Can Business Combination Play A Role? How Does Foshan Retain Its Consumption Power?

Aim at the perfect business chain, create high-end commercial carrier brand, attack in the form of business combination boxing, and exert the advantages of traditional culture and district.

On the roadside of the noisy ancestral temple, a cappuccino was ordered to spend the whole afternoon in a lazy life.

Quietly, the south of the Five Ridges world carrying out the revival of the ancestral temple business circle gradually unveils the mystery.

Foshan south of the Five Ridges Tiandi is located in the central part of Chancheng's ancestral temple, Donghua, with a planned area of about 650 thousand square meters, with a planned construction area of 1 million 500 thousand square meters.

This area includes the ancestral temple of Foshan and the ancient buildings in Donghua. It is a cultural relic protected by the state. There are 22 cultural buildings and streets such as Jane's villa, wedding house, Confucian Temple, Li Zhong Sheng Tang, and so on.

The project will retain the style and features of Foshan, fully excavate the historical and cultural characteristics of Foshan Cantonese Opera Town, ceramic art Town, martial arts town and gourmet town. At the same time, it integrates fashion elements and modern facilities to create a high-quality comprehensive development center for Foshan.

Multifunctional facilities such as housing, office buildings, retail, hotels, catering, entertainment, tourism and culture are available.

At present, the south of the Five Ridges Tiandi phase combines traditional culture with modern leisure life elements, with cultural, tourism, business and leisure as the four pillars.

The reporter made an exclusive interview with Zhang Guo, assistant general manager of Real Estate Company in south of the Five Ridges, on the development of the Ruian world and the ancestral temple business circle, as well as the worries and puzzles of the outside world.

LV is willing to come to Chan, but it is hard to find a good store.

"The business problem in Foshan is based on previous commercial carriers. Even if LV wants to come in, it can't find a good store.

Why does Foshan's commercial consumption power outflow? Because long-term industrial development has ignored business development to a certain extent.

Because some international brands can't be found in Foshan at all, and there is no choice at all.

So many high-end consumer customers have no choice but to go to Guangzhou and Hongkong, while younger consumers are more accustomed to spending in the field.

Zhang Guo said.

Qu Bangmin, Secretary of the Chancheng District Committee, put forward that Chancheng district should do everything possible to enhance the business atmosphere under the "strong center" strategy, give play to the important role of the core blocks, promote the development of the traditional business circle of the ancestral temple, and maintain a strong business atmosphere in the traditional business circle, which is a good signal for businesses.

After nearly twenty years of rapid development, Foshan industry needs support from the service industry.

Whether Chancheng has missed the first round of business development in the process of industrialization? Zhang's judgment is: "business circle development is not too late, only the popularity is insufficient."

Shanghai has "Shanghai Xintiandi" early. Foshan is now building "south of the Five Ridges heaven and earth". It will not be too late. There will be good room for development in the future. South of the Five Ridges world will become a new business card of Foshan business circle.

Traditional ancestral temple

Zhang told reporters that with the acceleration of urbanization in Foshan in recent years, the area of future business circles in Foshan will exceed 1 million square meters. The thousand lights Lake area, Guangfo Zhicheng, Dongping new town and so on have risen one after another, and the business circle in the region is fiercely competitive.

Under the "strong center" strategy, south of the Five Ridges heaven and earth occupy the majority in the pformation of the ancestral temple business circle. The most important thing in the future development of South of the Five Ridges world is to raise the grade, create a strong business atmosphere and enhance its core competitiveness.

"The future urban pattern of Foshan and

It will be better to give enough time to cultivate high-end business circles.

The gathering of people in the ancestral temple has also worried the public.

Many people worry that the core area of Chancheng will be demolished and built up in the process of pformation, resulting in the loss of human resources, resulting in the hollowing of the central urban area. The new business circles around the country are accelerating to rise. However, due to the lack of high-end consumer carriers in the pformation of the ancestral temple business, Foshan's high-end consumption has gone to Guangzhou, Hongkong and other places, and the younger consumers are more accustomed to consumption.

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"We are not worried about the problem of gathering and retaining people."

Zhang responded that in the process of demolition and renovation, the two roads of Zu Miao road and Renmin Road are temporary commercial streets, and temporary parking lots behind commercial streets are aimed at creating a business atmosphere while rebuilding.

During the national day, south of the Five Ridges Tiandi began trial operation, and gradually introduced some well-known international brands into Foshan, which is well received by the public.

Why do people in Foshan want to go shopping in Guangzhou, Shenzhen and Hongkong? Why does the consumption power of Foshan come out? Too few high-end brands and too little supply of commercial area in Foshan are an objective reality. If there are more planning and commercial centers, some of the first tier brands will enter the Foshan to keep people here.

And the most high-end international brands.

But there is a consensus in the industry that the international trend is that the gap between Mainland China and Hongkong has gradually narrowed and the attractiveness of the mainland consumer business circle has gradually increased. This has brought new opportunities for the development of the luxury industry in the mainland.

"After investigation and analysis, our shopping center will introduce some brands that are not local, and believe that south of the Five Ridges Tiandi will attract large numbers of foreign customers to come to consumption and promote business development."

In fact, we can see that some successful business circles in Guangzhou are formed naturally, while others are the result of planning.

For example, Guangzhou Yuexiu business circle is naturally formed and sustained prosperity, and Tianhe business circle is a model of successful planning in recent years.

Zhang said that south of the Five Ridges Tiandi has strong planning and design characteristics, and south of the Five Ridges Tiandi will focus on improving brand quality and enhancing core competitiveness.

But in the meantime, one thing needs to be clear: in the course of development, business circles should not be too eager for quick success and instant benefits, business development needs time, business operation needs long-term training, and only when the high-end business circle is given enough time will they get better.

Just like a few years ago, some international brands chose to enter Guangzhou University town. Although they are faced with student consumption groups, the consumption level of students is not high, businesses are not making money, but businesses have successfully made brand promotion, cultivating brand identification and loyalty among college students.

Zhang said, "we believe that every commercial real estate needs a certain period of nurturing, and we need patience to cultivate it. Similarly, the south of the Five Ridges world is also like this."

Next, south of the Five Ridges world will also promote the Foshan Food Festival this year on December 2nd - 11 as co organizer.

As we all know, the food festival has been held for many years, but the grade needs to be promoted. "We hope this year's food festival is to improve the grade."

It has both south of the Five Ridges characteristics and international brands.

South of the Five Ridges Tiandi is only one step away from the Foshan landmark ancestral temple. It is the commercial and economic center of Foshan. It enjoys the advantages of traditional culture, and fully excavated the cultural characteristics of Foshan Cantonese opera, the hometown of ceramics, the hometown of martial arts and the hometown of food in South of the Five Ridges's propaganda.

Zhang said, like the ancestral temple street in the Donghua area, it was a famous commercial street more than 100 years ago, and then declined with the change of the environment. Now, to make good use of these cultural resources for the pformation of old cities, we must make good use of Chancheng's cultural resources advantage. "For example, we need careful work to solve the problem of how the old house pattern adapts to the modern business."

The combination of business and culture, inheriting traditional culture, boosting the marketization and artistry of traditional culture, endows traditional culture with new vitality and becomes the meaning of the title.

"In the process of excavating traditional cultural superiority, the thinking of South of the Five Ridges world is to pay attention to the collision and exchange of culture, there will be sparks in collision, and there will be progress in sparks."

Zhang said, for example, in the catering industry, apart from having local gourmet restaurants and local Shiwan rice wine, south of the Five Ridges Tiandi will also enter Guangzhou and Hongkong's gourmet restaurants to form a competitive trend.

We will see that in south of the Five Ridges Tiandi, Hongkong's full dessert snack and south of the Five Ridges snack come to PK, Feng Weimin's traditional Shiwan pottery and Spanish top ceramics come to PK.

But in the process of inviting merchants, they found that the business concept of Foshan commercial time-honored brand was very difficult to get up.

For example, Zhang said, for example, some old brand brands do not feel that their business models are having problems, and they are not worried about producing one or two tons a year.

"Old brand is not a place you can give him, but you need to help him rebuild business philosophy.

We can see that the ronghua cakes in Hongkong and almond cakes in Macao are all centuries old. But they can win the favor of modern people by the way that modern people can accept, and they can also enter the elegant hall.

We hope that more Foshan old brands will be able to carry out more advanced packaging and upgrading here.

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Whether the business circle is prosperous or not is not decided by the road width.

"As a businessman, I think the development of ancestral temple business area needs government support."

Zhang said, for example, the government can learn from the practices of Zhujiang New Town to offer some preferential measures. We should listen more to the voices of businessmen, open more businesses and companies, and set up green channels in tax revenue and in the settlement of stagnation points.

"The development of business circles needs more openness of the government. We should listen more to the voices of businessmen and listen to their opinions and attract them to enter the south of the Five Ridges world and gather popularity."

He said, at the same time, south of the Five Ridges is located in the old urban area of Chancheng. The road expansion or new construction in the old city is basically impossible, and it is hoped that the relevant government departments can handle the traffic problems well.

The worry of the outside world is that the ancestral temple business circle has a long traditional cultural advantage, but the traffic is lagging behind. The old urban area in Foshan is being reformed. The traffic environment in the old city is deteriorating. The government needs to guide and improve the business atmosphere and solve the traffic problems, otherwise it is difficult to lift the competitive strength of the entire business circle.

Will road blockage and road narrow become the bottle neck of South of the Five Ridges world development?

Zhang responds that traffic jam is a problem that can not be avoided around good business circle.

Narrow roads do not become obstacles to the development of business circles. On the contrary, the road is too broad, but it is hard to gather popularity.

In many developed areas of the world, roads are relatively narrow.

This is actually a dialectical proposition. Some famous pedestrian streets in the world tend to be narrow and crowded, with high popularity in business circles and good consumption for customers.

In the development of business circles, the aggregation of business atmosphere and the aggregation of popularity are the most important.

With the development of the city, public pport is also an inevitable trend.