Traditional Chinese Culture Opens Up The Source Of Footwear Design

In the footwear industry, foreign brands are more well-known than domestic brands, and consumers are more loyal.

At present, in anti-dumping and EU restrictions,

Chinese traditional culture has a long history and profound connotation. It is the crystallization of Chinese civilization for thousands of years, which contains rich design elements, and can provide rich inspiration for domestic shoe companies to develop products with high added value.

Integrating traditional Chinese cultural elements into the R & D design of shoes can not only play a new role in attracting the attention of consumers, but also enhance the overall quality of the brand and enhance the cultural connotation of the brand.

As the saying goes, "the nation is also the world". With the spread of Chinese traditional culture, all countries in the world have begun to appreciate and accept Chinese traditional culture. This has laid confidence in the integration of Chinese traditional cultural elements into the Chinese brand of shoes.

How to integrate traditional Chinese cultural elements into the product design of shoes requires the tireless pursuit of domestic shoe companies.

First of all, to understand Chinese traditional culture, this is not only a requirement for shoes designers, but also a requirement for managers of shoe enterprises.

Secondly, select and interpret the traditional Chinese cultural elements that conform to their own brand ideas. For example, brand positioning is fashionable and noble, and can be integrated into other elements such as Phoenix, dragon, and so on.

In this regard, China's clothing industry has done a better job. NE TIGER "Tang" is a typical example. If the brand positioning for leisure and sports, you can integrate into the flying cursive......

More and more shoe manufacturers are trying to test Chinese cultural elements on the brand, but only by penetrating the connotation of them can we grasp the essence and make it easier for the consumer market to resonate and succeed.

Integrating the traditional Chinese cultural elements into shoe products will be an effective way to improve product differentiation and create high value-added products with Chinese characteristics. It will also become an inevitable trend.