Successful Example Of Knitting Industry'S High Efficiency Development

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In Yang Shibin's system, the efficient development of the knitting industry in the future should be supported by the "four major projects", namely, process reengineering, whole staff training, two sets of linkage projects, and holographic Market Engineering.

The development goal of process reengineering is energy saving, emission reduction, high quality and high efficiency, and the goal of energy saving and emission reduction is achieved by adopting new technology and equipment.

In view of the knitting industry's production line, Yang Shibin listed some new technologies, such as large volume (quasi) Unmanned weaving workshop, small (no) man and finishing workshop based on digital printing, cold pfer printing, cold pad technology, foam dyeing technology, and so on, based on RFID, stereo cutting and one forming technology.

Of course, we can also pform the existing production lines with new technology and equipment to achieve the effect of energy saving and emission reduction, such as the small bath ratio, the popularization and application of the airflow dyeing machine, the application of functional style finishing technology, etc.

Yang Shibin said that the 2011 International Textile Machinery Exhibition in Barcelona conveys such a strong message that anyone who can achieve it with equipment will never need to.

This is a concept at the moment, not just cost.

In addition, the equipment displayed on the spinning machine is more humanized and more like toys to increase the pleasure of the operator, which will become a trend in the future.

The whole staff training project mainly aims at the management and staff level of the enterprise. Its goal is to realize the professionalization of managers and the professional skills of employees.

In view of the training of these two classes, the China knitwear industry Association launched the "thousand person plan", which is in cooperation with the Japanese industry, and the staff training and the national operation competition match with the Hongkong Clothing Training Bureau.

The "two set" in the two set linkage project refers to the enterprise group.

The goal of holographic Market Engineering is to build a worldwide sales network and develop future Internet sales.

In helping enterprises build their sales network, the China Knit Industry Association strives to form a big pattern with large exhibitions.

The China International Knitting exposition, China international underwear culture week and China Warp Knitting Science and Technology Week organized by the association have achieved remarkable results in helping enterprises display their image and expand the global market.

From the outside, it has become a part of people's life. From the inside, knitwear has the characteristics of standardization, small size and intensive cost, which is easy to display and sell on the Internet.

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As a "knitted fabric of three different worlds," Yang Shibin believes that "12th Five-Year" will become the darling of fashion. In the past 10 years, on the basis of rapid development, the pformation will be efficient and the industry will enter a new world.

Efficiency is not far away.

The word "efficient" seems to be daunting. What kind of development is really efficient? The connotation is so broad and complex.

Xu Kunyuan, vice president of the China Textile Industry Association, talked about the outstanding problems facing the industry, such as energy saving, emission reduction, new product development and personnel training, and put forward some feasible suggestions to make this concept simple and clear.

Regarding energy conservation and emission reduction, Xu Kunyuan said that during the "11th Five-Year" period, the industry has made gratifying achievements, and the task of energy saving and emission reduction faced by the "12th Five-Year" industry is more arduous.

In order to ensure the effectiveness, the state will implement some new policies, such as levying resources tax, environmental protection tax, and improving the emission standards in some areas.

However, in terms of industry, Xu Kunyuan believes that we should promote the market-oriented operation of energy conservation and emission reduction, and promote energy conservation and emission reduction through market channels. For example, we should enhance the market awareness of good enterprises and good products, and strengthen the certification of energy efficiency labeling and environmental protection products, so as to avoid enterprises' fish balls mixed with beads.

We must establish a standard system for leaders and speed up the standardization construction.

Regarding the development of new products, from the perspective of raw materials, Xu Kunyuan believes that many materials used in the knitting industry, such as cotton, linen, wool, chemical fiber and so on, are widely used. At present, the proportion of chemical fiber is increasing and there is more room for future use.

Fine denier yarn and super fine denier yarn are used in knitting. They are soft, comfortable and suitable for knitwear. Because of their special properties, island fiber has a bright future in knitting industry.

The application of functional fibers, colored fibers and high performance fibers in the knitting field has developed rapidly in recent years, and its product development has been deepened.

For those who are keen on product development, Xu Kunyuan suggests that some strategies can be adopted when popularizing, and new business names can be used on the tag.

"Avoid using traditional names such as polyester, nylon, viscose and so on. New fibers will be used with new names, so the price will be doubled."

Xu Kunyuan said, this can better reflect the value of new products and get consumers' recognition.

As for talents, Xu Kunyuan said that most of the industries are small and medium-sized enterprises. In the future, small and medium-sized enterprises will have to go professional, refined, special and new ways to survive, so that they can be competitive.

To become such an enterprise, we must have talents.

Xu Kunyuan further elaborated that according to the investigation and research by foreign agencies, fashion consumption began to escalate after 2010, not only quantity but also function and quality improvement.

But now the industry design and product development talents are too short. According to the way that several designers have been carrying out the product design, they will not be able to last too long.

In view of the concerns of some enterprises that "designers lose after 3 years of training", Xu Kunyuan suggests that a new business mechanism can be implemented so that talents can participate in the stock market.

Efficient sample of Shenzhou

Each knitwear Council has one or several enterprises as its undertakers. The contractor is Ningbo Shenzhou Knitting Co., Ltd., which has received unprecedented attention.

According to the schedule of the meeting, a meeting in October 22nd will be held on 23 days to visit the enterprises.

Those who attend the Council are usually the leaders of enterprises and industrial clusters. After busy meetings, at least 1/3 people will leave in a hurry. There are exceptions this time.

On the morning of 23, a huge fleet of vehicles was on the streets of Ningbo. There were many luxury commercial vehicles sandwiched between two tourist buses.

Weng Rongdi, President of Lun Sha Holding Group Co., Ltd. is more representative: "it's amazing to rely solely on textiles to achieve about 10000000000 yuan in output value."

Perhaps it is precisely with this mentality that entrepreneurs postponed their journey.

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This time, Shen Zhou not only opened the door to let the colleagues get through, but at the same time, Ma Jianrong, the chairman of the board of directors, also shared his own business experience.

In a short speech, Ma Jianrong attributed the success of the enterprise to three points:

First, focus.

Ma Jianrong took the baton from his father's hands. In the past more than 20 years, Shen Zhou has been working on textiles.

In Ma Jianrong's words, "in recent years, real estate and stocks are very popular, and the profits are very rewarding. We are not without money, but we feel very worthless.

Take real estate as a project cycle to 3~5 years, the policy risk is very large, doing business makes us feel down-to-earth.

Ma Jianrong said frankly, it is very hard to do textile work, but it is very glorious. It is a contribution to the country. "Our company has 45 thousand employees who pay 1 billion 800 million yuan a year just for their wages."

The remark made the conference delegates extremely emotional.

Second, treat employees well.

Shen Zhou has developed from the first 200 people to the present 45 thousand people. Ma Jianrong said that the workforce has been very stable. From Ningbo headquarters to Anhui Wangjiang and Kampuchea branches, enterprises have a good reputation in this respect. "Labor shortage" does not belong to Shenzhou.

In Ma Jianrong's idea, every company's profit comes from the efforts of its employees, so the treatment of employees is not the same as that of Shen Zhou.

Recently, Shen Zhou's buyers went all over the country, but they did not buy raw materials, but vegetables, potatoes from Inner Mongolia, and Chinese cabbage in Shandong.

Originally, Shenzhou had implemented bags and bags. Now prices are rising, and the company is unwilling to reduce the staff's food standard. Only let the buyers nationwide purchase, "Inner Mongolia's potatoes 0.35 yuan per catty, plus 0.15 yuan freight, is also cheaper than the price of 1 yuan per catty in Ningbo vegetable market."

Ma Jianrong said.

Every employee in Shenzhou has a mobile phone number of the company's leadership. Ma Jianrong himself receives more than 20 phone calls and text messages every day. He also scolds his company and scolds himself. Ma Jianrong gives them a reply.

At 12 o'clock the night before the meeting, he was still sending text messages to his staff.

Third, do well in energy conservation and emission reduction.

Ma Jianrong said that in 1998, the company began the sewage treatment and reconstruction project. The annual reuse of large quantities of reclaimed water greatly saved the cost for enterprises.

Seeing is believing. The printing and dyeing workshop newly launched by Shen Zhou on the 23 day is really shocking.

The spotless, tall and bright workshop subverted reporters' impression of printing and dyeing factory, and then solved it with old expert Wang Zhilai.

For reporters, "the printing and dyeing factory gives people the impression that they are dirty and messy, where the sewage is everywhere, and the air is humid and hot. Why is it so clean"? Wang Zhijie replied, "because their equipment is the most advanced, but this is not the most important reason. Some other equipment companies also have, but their management can not do this. Some poorly managed pipes leak out, and the sewage flows to the ground."

Ningbo Shenzhou, which handles Adidas, Nike, Puma and many other world famous brands, has also put forward a strategy of making domestic brands.

With the leader of Shenzhou, we believe that the future Chinese knitting industry will be more brilliant.