China Garment Association And Italy Fashion Association Sign Strategic Cooperation Agreement

Fashion cooperation without borders

China Fashion Association and Italy Fashion Association sign strategic cooperation agreement

In October 26th, the China Fashion Association and the Italy Fashion Association signed a strategic cooperation agreement in Beijing. The two sides reached a consensus on the relevant cooperation at the end of March 2012, which will be held at the China International Clothing and Accessories Fair (CHIC2012) in Beijing.

According to the content of this strategic agreement, during the period of CHIC2012, Italy Fashion Association will organize dozens of brand enterprise groups to display on CHIC. The exhibition site will then be presented in the form of the pavilion.

MARIO BOSELLI, chairman of Italy Fashion Association, told reporters that in order to plan for CHIC2012, Italy Fashion Association and China clothing association have talked in depth many times. In less than a year, the agreement has been signed quickly and efficiently, indicating that the Italian side has a very strong desire for cooperation, and also shows the sincerity of cooperation.

CHIC cooperation is only the first step.

It is understood that the Italy brand enterprises, which will be displayed during the period of CHIC2012, are all members of the Italy Fashion Association, which are located in the middle and high end.

Some of the brands have participated in Milan men's wear week and women's wear week, and some brands are Italy's top brand.

Chen Dapeng, executive vice president of the China clothing association, told reporters that the core of the agreement was to promote cooperation among industries.

At the same time, the agreement is only a form, and more importantly, the specific things that the two sides should do next.

"As the Italy Fashion Association, we will make a perfect exhibition in front of Chinese audiences during the CHIC2012 period, so that Chinese audiences can feel the atmosphere of Italy fashion.

CHIC2012's cooperation is only the first step in the two sides' cooperation. Thereafter, more cooperative projects and content will be brought to China, hoping to make a modest contribution to the development of China's fashion industry.

MARIO BOSELLI said.

Since the 30 years of reform and opening up, China's economy has grown rapidly, and the garment market has developed rapidly.

According to the projections of the China Apparel Association, in 1990, the overall size of China's clothing market was around 100 billion yuan, and the overall size of China's clothing market reached 1 trillion and 300 billion yuan in 2011.

Because China persisted in the policy orientation of expanding domestic demand during the 12th Five-Year, and accelerated the pace of urbanization in China in the future, the domestic garment market in China will continue to expand in the future.

The rapid expansion of the overall market scale is actually a process of the whole social development, cultural progress, national quality improvement and the improvement of the understanding level of fashion. The consumption of China's clothing market gradually moves towards the pursuit of quality, brand, fashion experience and lifestyle.

In addition, Chen Dapeng said that at present, the size of the middle-income class in China has exceeded 250 million people, plus the increase of per capita disposable income of our residents, the consumption of China's clothing market will enter a new era of comprehensive upgrading in the future.

Such a Chinese market with potential for development is undoubtedly a considerable possibility for both domestic and international brands.

"But to win the market, we need to have an open mind, the concept of cooperation, the strategy of integrating resources and the spirit of continuous innovation.

The future development is a process of continuous internationalization of Chinese brands and constantly localization of international brands. This process will also be a process of full depth cooperation and win-win development of China's fashion industry and international fashion industry. "

Chen Dapeng said.

Embrace international with an open stance

Chen Dapeng also said that the pformation and upgrading of China's garment industry and brand upgrading are inseparable from learning. Italy's creativity and design, as well as its pursuit of detail and dedication and dedication, deserve our learning.

Therefore, cooperation between the two sides is necessary.

At the same time, although China has large capacity market and good development expectation, but this market is also belong to the whole world. China also needs to embrace the world with an open attitude, and needs the cooperation among industries. This is the important prerequisite and motive force for the common development of the market in the future.

MARIO BOSELLI told reporters that Milan has two exhibitions similar to the China Fair in a year. The main purpose of such an exhibition is to sign orders.

Next year's main purpose of attending the CHIC exhibition in China is to find Chinese partners.

"Next year, the CHIC enterprises will not have the support of the consortium behind the big international brands, nor do they have strong economic strength to support their business activities.

If these second-line brands or a little smaller business alone to do the Chinese market will be unable to do so.

Therefore, these enterprises need to be organized into a group. With the support of Italy Fashion Association, China can make a difference.

MARIO BOSELLI also said that the cooperation between Italy Fashion Association and China clothing association will be a long-term process. In the future, enterprises will participate in CHIC every year.

In addition, the Italy Fashion Association is expected to organize some Italy first-line brands in China next year.

In the future, the association will also invite some successful Chinese brand companies with original design and intention to enter the European market to take part in men's wear week and women's wear week in Milan.

It is worth mentioning that the Italy Fashion Association was founded in 1958 and is headquartered in Milan, the world's fashion capital. It is a non-profit association. It represents more than 200 Italian company in high fashion, clothing, high-end orders, fur, cosmetics and so on.

The association is an ambassador for global fashion in Italy. Its International Council has continuously established contacts with various institutions and signed several agreements to protect and enhance the image of Italy's products. It also participated in special events held in many capital cities around the world.

In 2000, the Italy Fashion Association signed an agreement with the French High Fashion Association. The agreement was renewed in 2005 and had an important impact on the development of the fashion industry.