Foreign Shoe Companies Double Squeeze &Nbsp; Domestic Brands Are Facing New Shuffle.

The near future,

After the Olympic crackdown, the world-renowned shoe maker and shoe giant announced an ambitious "2015 way" plan at the end of 2010, extending from 550 cities in that time to 1400 cities. The population of 50 thousand to 500 thousand cities was included in the target, and the number of new stores will reach 2500.

Lining, China's trend and so on have slipped into the slow runway of performance growth and taken off.

Don Blair, Nike CEO and Vice-President of world-renowned shoe companies, said that Nike hopes to achieve annual sales of 4 billion US dollars in 2015 by 2015, about double that of the current market.

Nike Inc. wants to stir up sportswear sales in the Chinese market. Inc.

To this end, it has to change people's fashion ideas and participate in training a civilian sports culture that is superior to China's pride in Olympic teams and professional athletes.

On the other hand, Nike's business in the world, especially in Greater China, is still growing rapidly and vigorously.

Nike's sales in China are not only stable in the same industry, but also occupy the largest and second tier cities in China, and the "deep tillage" in the western coastal developed cities to the three or four tier cities has also started.

Nike's "westward" is a huge pressure and challenge for Nike's domestic competitors.

Four years of a cycle, in 2012 the London Olympic Games is coming, Nike annual average of about 20% growth is still robust, but many domestic brand products have begun to be unsalable, part of Jinjiang sporting goods enterprises have even started a large number of shop adjustment.

In any case, it seems that the reshuffle curtain of domestic sporting goods companies has been opened. During this period, the momentum of Nike and Adidas moving westward.