The "&Nbsp" Is 10 Times More Expensive.

After putting some clothes on foreign brands, Selling price It is more than ten times more expensive than the factory price. Because the price of OEM is controlled by others, in order to deal with many enterprises starting to launch their own brands, the cost of domestic sales channels is too high to perplex the development of independent brands.

The cost of domestic clothing has skyrocketed, which has raised the price of clothing exports. Yesterday, reporters from Canton Fair It was learned that the export price of clothing products increased by two to 30% this year. Some clothes are pasted. Foreign brands After that, the selling price is ten times more expensive than the factory price.

Phenomenon: high price in line consensus

"Generally speaking, the price will be 6~10 times higher than the factory price when the foreign brand is attached, and some brands will be more than 10 times." Lin Yan, manager of Hangzhou light industry craft textiles import and Export Co., Ltd., also said that some of the products were sold directly to the domestic market after being labeled "ocean", and they were OEM for BEBE, MORGAN, JCPENNY and MISSSELFRIGHE. OEM garments are usually delivered directly from factories to brand dealers in China, and the prices are directly converted into Renminbi by foreign dollar prices. He said that the same order, if it is to cooperate with domestic distributors, the factory price will be set higher than foreign customers, and said, "this is the consensus within the industry."

"On the one hand, the domestic cost is rising, while the foreign customers are lowering prices. We are like walking on the hot wire with two hot potatoes." Wang Jun, manager of Trade Office of Ningbo Jing Ye Clothing Co., Ltd., did not forget to ridicule in an interview with reporters.

　 Reason: costs soared two to 30%

Reporters interviewed many textile and garment enterprises, found that due to the rise of labor and fabric, the cost price of textile enterprises is generally higher than last year by more than 30%. The cost of labor in Hangzhou has risen by 20%~30% since the second half of last year, and the main export areas such as Europe, America, Australia, Leah, Canada and other places have been forced to rise by 7% due to exchange rate fluctuations. At present, the profits of enterprises have been rapidly diluted. Within two years, the price of a knitting fashion woman's clothing rose by an average of 7%~17% in Ningbo, while the cost had risen by 20%.

An enterprise official told reporters that the cost of a knitted fashion woman can be counted and we can see that the cost is rising fiercely. A $7 (or RMB) export fashion knitted dress, of which the cost of main fabric rayon spandex air spinning has risen from the original 45-46 yuan / kg to the current 53-55 yuan / kg. A 15cm * 15cm printing cost as long as 4.5 yuan, now at least 7 yuan, plastic from the original 50 yuan per pound to 70 yuan, zipper and other small accessories originally 1.2 yuan /cm, now 1.5/cm.

　 Trouble: high prices still have no money to make.

Regarding the brand building aspect, this staff member has spoken frankly has actually considered, but also has many worries. "We all know that domestic profit margins are large, and the price of a garment directly to foreign orders may be 50 yuan, which may be sold at 200~300 yuan in domestic domestic sales. But even if we sell high prices in China, we may not be able to make money.

He disclosed that domestic sales not only require professional designers, sales groups and other staffing, but also consume a great deal in circulation. "If you want to enter a shopping mall for a piece of clothing, you will have to pay more than 1.5 times the cost of your own clothes, including at least the cost of the clothes itself. Domestic clothes also have concerns about pressing goods, and the cost of clothes that are not sold out must be sold at the selling price. It can be said that in the domestic market, a garment with a factory price of 100 yuan will eventually be sold for 300 yuan, and there is no money at all. " And for domestic orders, he said frankly that the price must be higher than the external price.