What Warning Is "Made In China" From Jobs?

Jobs has gone.

Beijing's streets are selling Jobs biography everywhere. Those who are good at imitating and following suit catch this.

Peddling Pirates of Jobs, who sells 10 yuan a copy, may never know what it means to wear a frameless round eyeglass with a beard and sparse hair.

A health care product producer advertised in time. "Jobs's car has only been running for 56 years. What a pity!" they said.

Jobs's "Remembrance" has changed.

Is this sinking into the world?

What does Apple mean to China?

With the globalization of capital and the internationalization of industrial division, we can not evade the question at the same time: why behind the unparalleled industrial miracle created by Apple Corp, at the end of the production chain of "I" products that make consumers crave, it is not known whether there is a big difference between the distribution of interests and the high end of the industrial chain.

Apple series is a classic product of "global foundry".

Jobs's company is only responsible for design, technology monitoring and marketing, and all production processes are outsourced to downstream manufacturers all over the world in the form of "commissioned production".

"We use our brains, they sweat, we think, they sell their strength."

Over the years, more and more multinational companies with high technology patents and creative capabilities have been dumping the cheap processing links and production bases to the "working countries".

After the return of Jobs in 1997, Apple Corp became the best among them.

Apple mobile phone (iPhone) industry chain value distribution is the most obvious problem.

According to the survey, a iPhone cell phone imported from the United States is assembled in China, which is US $178.96 (the actual retail price is more than two times). Flash memory ($24) and screen (35 US dollars) are produced in Japan; information processors and related components (23 US dollars) are made in Korea; GPS, microcomputers, camera WIFI wireless products and so on (30 US dollars) are made in Germany; Bluetooth, recording parts and 3G technology products (12 US dollars) are made in the United States.

In addition, material costs, software licenses and royalties amount to nearly $48.

In the final analysis, the cost of assembly in China is only $6.5, which means that a company like Foxconn and tens of thousands of Chinese workers can only share 3.6% of the value from the fashionable and sophisticated mobile phone, which is less than 2% according to the retail price.

Before Jobs's death, Apple Corp's market value climbed to $337 billion, surpassing Exxon Mobil Oil Corp, becoming the world's largest market capitalization company, equivalent to the sum of the three giants of Microsoft (micro-blog), HP (micro-blog) and DELL (micro-blog).

It also won the first prize in the world's most valuable brand evaluation this year.

However, a large number of investigations and reports reflect the following facts: behind the Apple Corp's high profits, on the one hand, the working conditions of its OEM enterprises are too harsh and great pressure, which directly damages the rights and interests of employees and mental health. On the other hand, it lacks supervision, which leads to the irreparable damage to the environment caused by the waste water and waste discharge from OEM manufacturers.

And these "costs", Apple's OEM enterprises to "profit too thin" to prevaricate.

A reporter who surveyed several Apple OEM companies in Shenzhen and Foxconn said with emotion: "iPad has become another super money making machine of Jobs.", "Foxconn."

Behind the bright surface of Apple Corp, there is a chain of interests intertwined with sweat and money.

Indeed, iPad and iPhone maintain more than 50% of the profits, while the Chinese local foundry enterprises can only get about 2% of the profits. Therefore, only about 400 thousand of the young Chinese workers who were born after 1990 were paid the basic salary based on the local minimum wage standard, and consumed the most beautiful youth in their lives on the strict and confidential production line.

It is absurd that China, the lowest in the apple industry chain, is becoming the fastest growing area of Apple product sales.

Jobs did not care about the Chinese market before his death. He has been to China from the future, just as he may never care about the bottom workers who put his great inspiration together into wonderful products.

But in the third quarter of this year, the Chinese market contributed $3 billion 800 million to apple.

Chinese consumers' enthusiasm for apple is extraordinary.

Last year, a Beijing Apple store opened in iPhone4, which was listed on the market. According to the clerk, the first day sales reached 380 million yuan, and the card machine was brushing up and paralyzed for two hours.

These "fruit powder", of course, can not be forgotten in the memory of the master's death: Jobs's entrepreneurial story has become legendary; his speech and images are like the legend of the prophet on the Internet; while the Chinese IT industry elite claims to be "disciples of Jobs".

The symbol of Apple Corp is an apple that has been bitten. It is said that it contains Jobs's business philosophy. Any perfect creation has its imperfections.

It's hard to understand why, at the end of the apple industry chain in China, where this apple truly embodies the Apple's "imperfect" and "perfect price", there is such a strong "Jobs worship".

"Made in China" should not be a follower only.

If the manufacturer of accessory parts is provided for apple, Apple Corp is essentially a business providing entertainment services. "I" products are like "fashion toys", just like fashion products and luxury goods.

The value chain of Apple's industrial chain is hard to establish without the support of the United States' comprehensive national strength and industrial R & D capability, without the backing of the globalization of the US dollar and the strong American culture.

Therefore, as a "migrant worker" stage, Chinese enterprises, even if they have to do "foundry" at the present time, are enduring the harsh demands and squeezing of Apple Corp, but can not be easily captured by the "plaything" in spirit, thus binding their creativity and imagination.

If so, "worship" will become a shackle. "Made in China" will always be a follow suit.

"Your time is limited, so don't live for others."

This is Jobs's famous saying.

Think of workers who work overtime in Foxconn closed factories, and look at queuing up for Apple products and wait until the dawn of consumer fanaticism. Who are they living for? Who worship Jobs is the most incomprehensible spirit of Jobs.

Micro-blog, a netizen's "Wuhan trail", has caused controversy.

His view is different from most people: "Jobs's personal success is a good footnote to the decline of the United States.

The market value of his apple exceeds that of Rockefeller's Mobil, whose cash flow surpasses that of the US government, not the upgrading of industry and the vitality of society, but the decline of the US and the abyss of consumerism.

What is the meaning of the death of the former CEO of the largest company in the market today when the public opinion is occupying Wall Street?

People who push Jobs to the altar will think this is "sour grapes mentality".

Wang Xiaodong, a researcher at the China Youth Research Center, believes that Chinese young people are reasonable about Jobs's "introspection" or some kind of "rebellion".

He believes that Jobs, as the leader of a company, is highly intelligent and highly successful in his respect for industrial design and the integration and utilization of the global outsourcing industry.

After all, without basic R & D and technological innovation, the "icing on the cake" of Apple's rise will not be realized.

If the industry in the United States is completely built on the "apple" mode, let others work for it, it is only a OEM. In the long run, it is not the blessing of the country.

"Industrial hollowing out" is definitely a sign of the decline of the country. "The reason is simple: people who do basic development are less and less money. What will they take to realize your clever creativity in the future?"

Wang Xiaodong said that some people attributed China's failure to come to Jobs because China's system was not open enough, and China's education stifled creativity, which was biased.

The most fundamental reason why China can't get out of Jobs is because China does not have IBM, and the gap between basic research and development is large.

"In the past long time, China's steel output is one to two nil lower than that of the US.

Today, China's crude steel output is 8 times that of the United States. As long as it takes a while, and is not fooled by Apple's myth, if we go ahead with steelmaking power generation and then train China's IBM and NASA (NASA), we will emerge more Jobs and Gates.

He said.

Song Xiaojun, a researcher at the China shipbuilding industry comprehensive technology and Economics Research Institute, said that China's "post-80s" young people are a generation of people who want to be strong in their strength and understand the reality. They may pursue Apple products, but they may not be totally worshipped by Jobs.

In their view, Jobs's greatness lies in the fact that in a society where everyone is money and money enslave people, it provides a toy for relieving anxiety and for young and old alike.

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Song Xiaojun believes that the success of "apple" and the death of Jobs have brought many reflections. For Chinese young people, the most important thing is that they think "China can not be the next US".

In the industrial society, wealth is the manufacture of industrial goods, industrial products are created, not "printed banknotes" or "fried land".

The United States used to be half the world's industry, and it could also lead to industrial recovery or development in many countries.

This kind of prosperity can be learned and learned, but now the United States is already a "parasitic country kidnapped by financial capital", which can not be imitated by rich China.

Of course, the Apple Corp created by Jobs is probably in the American industry, besides military industry and finance, there are still some products with some technical content.

"China design" should enhance the intellectual cost of manufacturing in China

Technological ability is bone, manufacturing ability is muscle, design is to inject body into soul, and a product or brand has permanent vitality.

Jobs's greatness lies in his harsh and extreme pursuit of industrial design.

Compared with apple, "made in China" really needs to turn its strength when it needs to reverse its direction.

As Zhu Tao, director of the China Industrial Design Association, said, "China's manufacturing industry has gained a foothold in the world market from quantity to scale, quality to competition and price competition." now the old road is not going to go, it's necessary to put together technology and design, which determines the future of China's economy. "

Jobs's story should be alert to "made in China".

We must recognize that competition in the mind is replacing the competition between limbs and muscles.

Of course, it can not be said that the position of "made in China" in the past for "wage earners" is wrong. At that time, the historical conditions were different. But today, we must realize that the way for enterprises to win the future is not simply to sell physical strength, but to rely on inspiration, creativity and proper design.

In this sense, real competition can not only rely on the "comparative advantage" of the cheap labor force, but really resort to the "creative confrontation" between technology and creativity, which is the real meaning of industrial competition to promote civilization and progress.

There are marketing people comparing Apple products with Harley motorcycles in the United States.

What is the difference between buying a motorcycle with fairly good performance and having a Harley? Are these tangible comparisons only in terms of displacement, style, driving comfort and so on? Inside the Harley manufacturing company, there is such a funny saying: we sell not only a locomotive but a capability -- it allows a 43 year old accountant wearing a black leather coat to drive through a roaring steel donkey across numerous border towns, which is even terrified.

A "motorcycle manufacturer" has become the pronoun of fashion and fashion, and China's largest motorcycle production base in the world can only wander in cheap and low-end positions.

Similarly, the "apple" products provided by Jobs have reached the completely different level of other mobile phone and computer manufacturers. It provides an alternative culture and life experience for modern young people.

Along with the above thinking, people will continue to ask: what is the essential difference between a cup of strong coffee and a "sit down to Starbucks"? The former is only related to taste or smell, while the latter has become the social term of the Americans. Starbucks chain coffee shop is a place that lets you relax, be stunned or meet your friends. It even makes itself into a pop culture window, which makes the cultural products such as music, books and movies perfectly match with coffee.

Look at those companies that enter the world's best brand list.

Sporting goods maker Nike said she "not only provides high-performance sports equipment, but also promises a high quality of life"; fashion fashion brand Armani said, "wearing Armani, you become Armani", which means success, leisure and taste, and the founder of the product, Armani, the 70 year old white haired old man, is also ready to set foot in the automotive interior and specialty catering industry. Is the company just providing an invisible chip? No! It brings "the most advanced life driven by technology".

What does all this mean? Tom Peters, an American business marketing master who is called "the new business Godfather", said: "the world we used to live in, the assets are the things you can see and touch, such as chimneys, pport belts, mud tiles, walls, etc. but today we have entered another world where almost all values are built on intangible things, which are not real things, but invisible" economic imagination ".

The Japanese used to create the world with "quality is everything".

Today, "made in China" is working hard to get rid of the rough image and rely on the market base of low cost to advance to the high-end manufacturing industry pursuing quality.

Behind us, represented by "Vietnam made", the manufacturing industry in Southeast Asia has been anchored.

Perhaps there are more latecomers, who also have a large number of cheap labor who are eager to earn "processing fees".

It is not unthinkable that it can provide products quickly, improve product quality, and even provide quality continuous improvement services.

Nor de Storm, a Swedish economist, said in the new business: "there are a number of similar enterprises in this surplus society. Their business is very similar. They employ similar employees and employees have similar educational backgrounds. They produce similar products with similar business philosophy, and these products have surprisingly similar price positioning and similar quality."

Similarity is a huge trap. For the "made in China", the most terrible thing is that the future is drowned in the same ocean, without individuality, and eventually lost its course.

"Normalization and standardization mean nothing in the world of high quality players."

So, based on the same fear or disgust, the Swedes created IKEA (IKEA), re shaping and interpreting the human home culture.

Tom Peters's warning is more of a reflection.

He taught Americans in a prophetic tone: we must not define the country as a "manufacturing country"; instead, we should build our value chain on the premise of increasing "intellectual capital".

To some extent, business has never been so reliant on people's challenge to the limits of imagination today.

This challenge almost changes the established rules of all industries.

Capital strength and operation skills, business models and strong executive will are all serving the value added space created by people's rich imagination.

How to achieve the maximization of added value? Rather than persisting in cutting costs, lowering prices or making "cramming" mandatory sales and bombardment of ineffective advertisements, it also constitutes one of the most important topics of "made in China" to enhance competitiveness.

Calling for "Jobs style" entrepreneurs in China

The whole world is missing Jobs.

In essence, this is a tribute to the spirit of adventure which is infinite innovation and ultimate pursuit.

China does not need "Jobs worship", but it needs to continue to base itself on the industrial foundation and work hard on basic research and development and specialization.

At the same time, we must understand and learn the essence of the "industrial chain effect", cultivate our innovative soil, and call on our "Jobs style" entrepreneurs.

The state and government should also build strong systems, capital and cultural conditions to support and inspire indigenous innovative groups that are truly independent and original.

Recently, the Chinese government has proposed to vigorously implement cultural construction projects, promote great cultural development and prosperity, and adhere to the simultaneous promotion of cultural soft power and hard economic strength.

This actually points out the direction for the future development of "made in China".

It should be said that Tom Peters's so-called "intellectual capital" comes to the end, that is, cultural competition.

In the deeper level of business, the proportion of Chinese cultural output in the economy is still very low. Searching for products with Chinese elements and Chinese local cultural characteristics mostly appears in the role of "tribal culture" and most of the time they are still out of mainstream.

Therefore, in the process of Chinese culture going strong and heading for the mainstream, it really breeds real opportunities.

Commerce, which appeals to cultural competition, will surely change the world.

This is Jobs's most essential spiritual element known as "rebellion".

The Chinese have proved their hardworking commercial spirit with "MADE IN CHINA", and a new challenge has come to our eyes. Can we really show the wisdom of Chinese people in the "invisible age" with boundless imagination?