XTEP Cuts First Quarter Orders By 10%
The mainland sportswear stocks are facing a cold winter. After Lining, China's trend and Anta's declining trend, XTEP also feels pressure.
XTEP, which only increased by 5% in the second quarter of next year, announced on 4 "unexpected" that it would reduce the first quarter orders by 10%, so as to reduce the pressure of distributors.
Reduce pressure on distributors
XTEP has made a high-profile announcement that the order will increase by 21% in the first quarter of next year, and double-digit growth in the number of orders for clothing and footwear, with an average price of 8% to 10%.
The initiative to reduce the order quantity (including footwear and clothing) 10%, XTEP interpreted as "
control risk
And ensure the healthy operation of the whole distribution system, and make inventory management control in advance.
However, the average selling price remained unchanged, and the order increased by 9% over the same period last year.
The company said that although it would have a short-term impact on the total revenue in the first quarter of next year, it could temporarily reduce the pressure on the retail terminal and help the brand in the long run.
Average price unchanged, slow down shop
At the end of October, the second quarter of 2012, the order meeting, XTEP ordered the amount of money.
Annual growth
About 5%, the number and average selling price of footwear and clothing are all low unit figures.
Due to the good sales of the products in the retail market, it is not necessary to buy back products temporarily.
By the end of June, XTEP, which had 7438 stores, slowed down its sales. It is expected that the number of retail outlets will reach about 7600 to 7700 by the end of this year.
In 2012, the shop opening plan is still under review. According to the current business environment, it is estimated that the number of retail outlets with a net increase in the next 12 months will be about 5%, significantly lower than the previous target of increasing 800 stores per year.
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