The Clothing Brand Seven Wolves Plan To Invest About 2 Billion To Optimize The Marketing Network.

Notice shows that the company intends to 34.27 yuan / share non-public offering not more than 53 million shares, raise funds not more than 1 billion 800 million yuan.

Part of the project will be raised by the company itself, and the construction period will be 30 months.

The company expects to enter the normal operation period within one year after completion of the project. It is estimated that sales revenue will be about 1 billion 400 million yuan a year, and the net profit is expected to be 279 million yuan.

After this issue

However, yesterday, the company's share price once led the clothing sector, closing down 2.09%.

High end casual men's clothing competition

At present, the competition in the clothing industry is fierce. The seven wolves said that the international brand has high popularity and rich brand and terminal operation experience, and the competition pattern of the clothing retail enterprises, especially the middle and high-end leisure men's clothing industry, has entered the stage of white hot.

It is worth noting that this project mainly focuses on the resources of emerging business circles and weak regional markets.

The company said that the difficulty and cost of acquiring the terminal shops of the mature business circle are all high, but if the occupancy rate of the business is not up to expectations, it may not be able to achieve the expected benefits.

After the implementation of the fund-raising project, the company's sales terminals increased by 1200 to 4776, of which the direct terminal terminal will increase from 439 to 799, and the proportion will increase to 16.73%.

However, with the rapid expansion of the number of sales terminals such as franchisees and agents, it will also bring some management risks.

The company said that the expansion of the proportion of direct business is the company's marketing.

Enterprises still attach importance to traditional channels

In recent years, most garment enterprises have been trying to access e-commerce channels, but enterprises still dare not take lightly the traditional offline channels, and constantly invest heavily in investment.

The seven wolves also said yesterday that the funds of garment enterprises are mainly invested in the construction of offline and network terminals. Facing the rapid growth of the market and the marked increase of demand level, the number of flagship stores is imminent.