BELLE International And Shenzhen Have Reached Strategic Cooperation Recently.

November 10th,

Shenzhen leader, founded in 1988, is the largest world sports brand agent in Southern China. Its predecessor is dragon fashion international investment group sports fashion department. Its brand includes Nike.

This is the second action of BELLE international in brand dealership recently.

In early October of this year, BELLE has introduced Hello Kitty (Hello Kitty) and Disney (Disney) two foreign children's shoe brands into China's proxy.

According to BELLE insiders, frequent takeovers are laying the groundwork for the pformation of enterprises in the process of brewing.

Over the years, BELLE group has an absolute market voice in women's shoes. However, in recent years, the growth trend has been weakening, and its sports performance is not satisfactory. In the Pearl River Delta, Shenzhen has led a lot of competition with more stores and more discount.

Despite its headquarters in Shenzhen, it has fewer shops and is basically located in a more high-end business center, with new prices and almost no discount.

"BELLE is facing great pressure, there are many loopholes in the company, and the growth point is also scarce."

The personage expresses, BELLE is exploring new business growth point, children's shoes and sporting goods may be the two development direction of their future.

And the brand proxy mode can be duplicated too high. If we do not seek pformation, BELLE will have difficulty in maintaining the growth rate in the past 20 years.

BELLE's wholly-owned acquisition or holding the lead in Shenzhen will also promote the integration of China's sports brand agency industry.

Before 2008, China's sporting goods industry was in a rather disorganized stage with low concentration. Among them, several strong forces included Baosheng international, BELLE international and Sichuan Jin Lang, Shenzhen leader, Shanghai sharp, Shenyang Peng four regional companies.

Sichuan Jin Lang has more than 1000 outlets in Sichuan and Chongqing. Shenyang Peng Da is a powerful distributor in Northeast China. Shanghai Shari originated in Wenzhou, mainly in East China, and has more than 700 chain stores. Shenzhen leads the Pearl River Delta.

The four have worked hard in their respective regional markets for many years.

With the intensification of competition, the 4 regional sporting goods giant decided to form a United Sport Group (USG) in 2007 to fight BELLE and Baosheng together.

However, due to the excessive market security of Beijing Olympic Games, the financial crisis immediately led to the breakup of capital chain, and USG was dissolved at the end of 2008.

Earlier this year, it was reported that Baosheng Group intends to acquire Shenyang Peng da. Now BELLE holding Shenzhen leads the industry, and the industry concentration is further improved. The trend of BELLE and Baosheng two giants to compete for hegemony is more and more obvious.