A Global Cultural Examination Of Modern Fashion Exhibition And Trade

With the intensification of the global industry informatization, the competition of China's garment exhibition industry is becoming increasingly indifferent. The competition of the modern garment industry is going to compete with the cultural brand.

"Only those clothing exhibition and trade platforms with progressive attitude and a series of international cultural operation concepts can uncover the prelude of China's brand clothing to the world from a big garment country to a strong garment country."

Industry analysis.

At the same time, in recent years, the government has been giving great support to the clothing trade and exhibition industry. Therefore, it is expected that Guangzhou world trade clothing city is starting to play a leading role in the modern clothing trade industry with the help of this Dongfeng, with the advantages of heaven, earth and human resources and unique cultural and creative mode.

Tian Shi: the trade culture of China fashion show is facing a historical opportunity.

The reporter understands that most of China's clothing wholesale projects are currently doing the most basic sales promotion activities, and have not effectively organized and guided the development of the corresponding cultural brands. No matter in software and hardware, they are at the most primitive stage, and cultural charm can be said to be extremely deficient.

On the other hand, the world's other clothing wholesale distribution centers, such as Milan and Paris, are no longer indulging in the most basic sales promotion behavior. They are also using the industrial culture to spread the brand, and use fashion culture as a promotional tool to create a brand.

On the one hand, by absorbing the elements of the international garment industry, integrating the international clothing culture and Chinese local culture, adopting the high-end clothing brand culture with chain operation mode, it integrates R & D, design, sales, promotion and trade. On the other hand, it fully excavated the essence of its traditional culture and innovated the management system, technology brand, marketing mechanism and cultural spirit with the standards of international enterprises, thus enhancing the cultural taste of China's clothing wholesale industry.

In addition, the strong support of the state, Guangdong, Guangzhou and district governments to the garment industry has made the clothing exhibition and trade industry face new opportunities of the times in cultural inheritance and outward expansion.

Geography: Liuhua business circle, rich historical and humanistic atmosphere, spawned unique clothing culture.

In fact, "China's clothing industry has its own cultural characteristics."

The industry analysts believe that, such as the traditional clothing wholesale gathering place in Guangzhou Liuhua business circle is so.

According to a reporter's investigation, Guangzhou Liuhua business circle not only has many historical museums, buildings and large cultural sculpture parks, but also has a strong customs and culture in south of the Five Ridges, which has laid a solid foundation for the accumulation and expansion of the cultural brand of the business circle.

Unlike other clothing trade fair cities in China, the clothing wholesale business of Guangzhou Liuhua business circle has been internationalized for many years. The integration of local culture and international cultural elements has a solid foundation. The current historical mission is to combine regional culture and Commerce organically, use international culture to spread, and fashion culture as a means of promotion to create a unique brand of clothing culture.

At present, the vast majority of garment cities in China are in the most primitive stage in terms of software and hardware, and lack of the current situation of clothing industry culture spread. The clothing city of Liuhua business circle has changed this aspect.

A person in charge of Guangzhou garment wholesale industry association said that Guangzhou world trade clothing city would take culture as a means of promotion and create brand advantage. In this opportunity, combined with many advantages of the project, the core competitiveness of cultural competition will be generated. The competitiveness will enable the project to get rid of the traditional wholesale market and move towards the international fashion fashion wholesale center.

People and: Creative Culture Expo Guangzhou world trade clothing City

In the historical turning point of the cultural fusion, Guangzhou world trade clothing city has become the first representative army to compete with foreign brands in China's apparel trade market.

According to the person in charge of the project, the characteristics of Guangzhou world trade clothing city will be organically linked to the domestic and foreign cultures through various ways, such as creating the "Fashion Culture Expo exhibition hall" and rendering the future interior environment of the packaging and publicity project in the name of cultural clothing.

"In addition to having a higher level, there is also a deep cultural atmosphere.

In addition to the appearance of international fashion celebrities, fashion industry and design giants, they also support the development of Chinese traditional clothing culture, and donate various kinds of art collections (Fashion samples, design manuscripts, star costumes, handprint signatures, CD video tapes, commemorative photographs, etc.). There are more group activities to collect relevant folk photography, manuscript design, hand cutting, fashion creativity, ornament matching, and so on, making the project a real art palace.

The person in charge said.

Guangzhou apparel world trade center attaches great importance to the accumulation of clothing culture and draws lessons from the outside world. The official said, "to learn to learn others, we should learn from the shoulders of giants. Foreign countries are leading in fashion and must absorb their fashion culture."

"Guangzhou world trade clothing city is very aware of the cultural connotation of clothing brand. We will grasp the pulse of national costume culture and popularity, combine them with the advantages of the international new culture and the unique brand culture of our country, and create the cultural personality of the brand.

Through the creation of hardware and software, we try to combine fashion culture with commerce and create unique clothing culture.

The project leader is confident.

Wang Yang, member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee, pointed out in the article "accelerating pformation and upgrading and building a happy Guangdong": "we need to implement the strategy of independent innovation, build a national demonstration province for independent innovation, go out of a new way of innovation driven development", "make a fundamental breakthrough in the upgrading of industrial pformation", "promote the coordinated development of domestic and foreign needs, expand domestic demand and expand external demand, promote sustained and stable growth of consumption, and promote the pformation and upgrading of processing trade".

I believe that Guangzhou world trade clothing city, in line with the direction of national development and pformation of economic structure needs, with the support of the party committees and governments at all levels, with the joint efforts of the people in the industry, we will inherit the achievements and brilliance created by Liuhua business circle, and create brilliant achievements and renew brilliance on the new historical starting point.