Christian&Nbsp; Lacroix Sign The Custom Production Agreement For Men'S Wear.
Christian Lacroix signed the custom production agreement for men's wear and signed the customized production agreement for men's wear. The Christian Lacroix brand put the development of men's wear in the center of brand planning, and just signed a 5 year license agreement with Peerless Clothing International to make it responsible for the production and distribution of men's clothing in the North American market.
The two sides plan to launch the first series in January next year and start retail in the autumn of 2012. The price of suits is expected to be over $1000.
Christian Lacroix has only sold its home textile products and stationery in the US market since its closure in 2009, and men's wear is the first attempt of the brand in the North American market.
Men's shirts, household items and sports series are expected to be released in the near future.
Christian Lacroix already has men's clothing business in Europe and the Middle East market, and rival brands such as Paul Smith.
The Christian Lacroix brand's current creative director is Sacha Walckhoff, which launched the men's wear show in Paris from June last year.
Christian Lacroix will also cooperate with China Eastern Airlines to design a new uniform, which is expected to be announced in March.
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