The Costumes Are Expensive &Nbsp; The Market Clothes Enter The Four Figure Era.

Picture TAKEFOTO

Nearly two thousand yuan a shirt, four digit starting price.

Shopping malls: clothes enter the four figure Era

Xiao Li, who often goes shopping, said that last year, the price of the general brand clothing in the mall was mainly based on three figures. The situation of 1000 yuan, a shirt and a thin sweater was only common in the main high-end shopping malls. But this year, picking up one piece at random is not uncommon.

Yesterday, reporters at ONLY and Vero Moda store saw that a down coats priced at 2499 yuan, while the labels of "1499 yuan", "1599 yuan" and "1699 yuan" could be seen everywhere.

When the reporter said that the price of clothes is a little expensive, shopping guide recommended to reporters a coat, the price is more than 1000.

The shopping guide in the store said, "the price of clothing has gone up, and of course it has gone up. What is not going up now?"

When the reporter asked, how much is the increase? The shopping guide says two hundred or three hundred.

There are not many customers here at the Tongzhou store, but you can see that the price shown is very "fire".

In the card, the price of a long down jacket is 4480 yuan, and the price of a down jacket is 3980 yuan.

When the reporter saw "panic beating", the counter staff said, "we are playing 10 percent off or 3800 yuan to deliver more than 1000 worth of shirts or sweaters."

The reporter asked, "is this price a lot higher than last year?"

The coat is too expensive.

Just like the clerk told reporters: "expensive, can wear for two or three years is also worth it."

But reporters saw in the mall that shirts are also four digits.

The price of a Goldlion casual shirt is 1340 yuan, and the neighbouring one seems to be reluctant to let it down. The price tag of a shirt reads "1980 yuan".

"It's too expensive. It's too expensive!" the reporter interviewed several customers outside the mall. They said they could not tighten their belts when buying a piece of clothing.

A customer looked at the sky and said, "this is in the four digit era. A garment is almost gone for a month."

{page_break}

"Dynamic batch": the price of winter clothing is doubled.

The price of clothing in the market has gone up so high that it is always possible to go to the "mobile batch" to get rid of cheap clothes. However, this year's zoo wholesale market has disappointed many old customers. The expensive winter clothing has almost doubled compared with last year, and the price is not much cheaper than the shopping mall.

Yesterday afternoon, Miss Yang, who had wandered around for three times in the Dragon shop, was empty handed and disappointed.

"Although the price has been rising, it can get two or three gains every time, but this time I really can't afford it."

Miss Yang told reporters that the wholesale market and shopping malls were almost the same. This winter clothing was particularly obvious. Before that, the clothes were good.

"I bought over 200 yuan a year ago to buy ASK's button coat, which is very durable, and the same one will cost 400 yuan this year."

Miss Yang shook her head and told reporters that for workers earning more than 4000 yuan a month, it was hard to buy clothes for 800 yuan to 1000 yuan each month.

But in fact, such a price can not buy one or two good clothes in the wholesale market.

Reporters yesterday in the "dynamic batch" Julong mall to see, this winter clothing has been a large number of shelves, although the price is cheaper than shopping malls, but still much more expensive than in previous years.

The reporter saw that an ordinary men's cotton plaid shirt used to be around 50 yuan to 80 yuan, and the price is 150 yuan this year. The boss has refused to make any reduction in terms of 130 yuan.

A cotton coat with a hair collar is 400 yuan for opening, and the price is cheaper than the shopping mall. But last year such a coat has been priced at more than 200 yuan.

The price of sweaters is generally between 150 yuan and 200 yuan.

Jeans have risen from tens of dollars to about 120 yuan.

Booth fee doubled this year.

What causes the costumes in autumn and winter this year? Zhao boss, who has been in operation for 8 years, told reporters that the wholesalers had already made a lot of money from the manufacturers this year, and the stall fee almost doubled in a year. Many people could not afford to pay such a high price.

"If I hadn't been here for 8 years, I would have done it earlier and couldn't afford to rent it."

Zhao boss told reporters that from freight rates, generally from Shandong, Guangzhou and other places clothing to Beijing this year, pportation costs increased by 30%, the cost should be spread in the clothing terminal retail price.

In addition, the size of a booth in the market is different from the location. The monthly rent is between twenty thousand and thirty thousand. In the first two years, the price is only 6000 yuan or 8000 yuan.

"When do you say that the cost of clothes selling fifty-one or three pieces of clothing can come back?" Zhao boss told reporters that the business here has changed rapidly this year, and many merchants who can't earn money have moved away.

In the past, merchants here received more wholesale than retail sales.

Now merchants see retail is also very enthusiastic, as long as the goods can be cleared out.

The price increase in wholesale market has a direct impact on the retailer who comes in.

In the market, there are no retailers who can push a hill like a cart.

A girl who was shopping for his shop told reporters that the price of goods was not good enough to sell. His family was very cautious in buying goods. At this time last year, 10 clothes were taken in a store every year, only two or three pieces were taken this year.

The girl pointed to a colored cotton sweater and told reporters that she got the goods 50 yuan last year. This year almost the same way, the goods are 85 yuan.

{page_break}

Cotton price diving

The most closely associated with costumes is the price of cotton, but cotton has little to do with the high price of the terminal.

Insiders told reporters that compared with the 30 thousand yuan per ton in March this year, the price of cotton fell sharply in autumn, but the price of clothing closely related to cotton price was not loosened.

Jiang Hengjie, a consultant for the China clothing (000902) association, told reporters that clothing usually takes three or four months from design to order production.

Most of the clothes made now are cotton this spring, so the price of clothing in autumn and winter is still high.

In addition, the increase in production costs is an important reason for the rise in clothing prices.

In the traditional garment manufacturing cost structure, raw material costs accounted for 60% to 75%, and processing and manufacturing cost accounted for only about 25%.

Now the situation is not only the cost of raw materials and processing costs are rising, clothing production process, raw materials, energy, labor and other cost increases, clothing products factory prices also rose accordingly.

Liu Cheng, a researcher at the China commercial circulation Productivity Promotion Center, has been concerned about the trend of clothing prices for a long time. He told reporters the reasons for the high price of clothing. He said that the rising cost of manufacturing is bound to pass down to the next link, which is the most important reason for the rise in clothing prices.

For example, the rise in oil prices in the domestic market has led to an increase in freight costs, and the price of clothing has naturally increased.

Moreover, the Dacron contained in clothing materials belongs to synthetic fiber. It is a byproduct of the petrochemical industry and coking industry. The rise in international and domestic oil prices will also lead to higher clothing prices.

The wages of workers are also rising with the market, which is one of the drivers of high clothing prices.

A garment factory in the southern suburbs of Beijing told reporters that skilled workers are unable to recruit at present. Wages of workers have risen by more than 10% this year. If the shortage of personnel continues, the cost will increase.

Clothing sales link up prices

Liu Cheng told reporters that the increase in labor costs is a reason for the increase in clothing prices this year. The multiple pfers in the circulation link also pushed up the retail price of clothing. The price of clothing and the final retail price are quite different, and the price increases continuously in all aspects of its circulation, resulting in a huge difference between the terminal retail price and the factory price.

"In the process of clothing sales, labor, logistics, warehousing, advertising investment, channel construction, shop rents, water and electricity costs are rising, and clothing sales prices are rising."

For example, he said, a T-shirt with a cost of more than 20 yuan, leaving the factory for about 30 yuan or so, has been pferred to the provincial agent. It may have turned into 50 yuan. When the agent reaches the municipal level, the price has risen to 80 yuan. The price of the final retail terminal will be determined by the brand popularity. The general brand may increase its price by about 5 times, that is, 6 times the price, the famous brand can even reach 10 times, and the international top brand is more than tens of times.

"The era of cheap and cheap clothes may be coming to an end."

Industry experts interviewed later said so.