China'S Children'S Wear Industry Is Beset With &Nbsp.

Nowadays, the market of Chinese children's wear industry is very fierce now.

First, children's wear brand drill.

The brand market of children's clothing industry in China is undergoing unprecedented changes. Consumers are paying more and more attention to brands. People begin to become accustomed to foreign brands with strong Western flavor.

According to statistics, the import brands of children's wear industry in China now occupy 50% of the market share, while more than 10000 of the domestic children's clothing manufacturers, 70% are in the state of no brand competition, and the brand children's clothing accounts for only 30% of the market share.

Second, the international children's wear brand takes the animation image as its brand image.

Another change is that international brands are accustomed to using animated images as their brand image, and the brand protagonists are positioned as "future fighters with small and broad future", and the gap between domestic and foreign children's clothing industry in these areas is just the gap of consciousness, and there is not too high barriers in the children's clothing industry. Domestic culture can completely open the idea of children's clothing design and cater to children's psychology, but the domestic children's clothing industry has little consideration in this regard.

International brands pay more attention to the marketing form of direct and franchised stores, and quite a few enterprises in China have the power, but they still do not realize the true meaning of this form in shaping and maintaining brand image.

Third, import brand detonated the domestic market of children's wear.

In the middle end market of the industry market, the market of children's clothing in the middle market is basically occupied by the products of state-owned enterprises and part of the township enterprises, and the supply of the market is relatively surplus, which is basically in a disorderly price competition. In the face of the mainland's private and individual producers whose production costs are very low, it is difficult for the foreign brands to win in disorder; the high-end market with more than 200 yuan is mostly occupied by the famous brands of the domestic children's clothing industry besides the imported brands and some foreign-funded enterprises, because the basic cost of the garment processing is very different, but the single profit of this field is very high, but it is far away from the average consumption level of the domestic children's clothing industry. If the target consumer group is locked in the narrow scope, the profit will be difficult to achieve. 100. Do children's wear

In fact, international brands peek at the mid end market of domestic children's wear industry. It is a long time ago. The market of children's clothing industry in the mainland is highly polarized. On the one hand, the price of high quality products is high. On the other hand, low price products fail to reach standard in terms of workmanship and style.

From the perspective of the children's wear market, most of the children's clothing brands entering the domestic market are in the middle end. The international brand Rio Tinto's children's clothing market is located in the middle end, and the consumer groups mainly face the middle and big children. This is the market gap exposed by the imbalance of the domestic children's clothing products.

In the market of children's wear industry in China, there are many children's clothing, but the children's clothing is less, especially for the children's clothing.

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Fourth, the international children's wear brand quickly captured the domestic children's wear market.

Piglet is the first international children's clothing brand to enter the market of children's wear industry in the mainland. It belongs to Hongkong Shunchang trading company. It is fully responsible for the domestic business of children's wear series by Guangdong Dongguan Huashun Garment Industrial Co., Ltd.

According to reports, at present, this naive piglet's footprints have spread throughout the major provinces of the country, with more than 120 direct outlets and franchises, with annual sales of nearly 40 million yuan.

International brands have been optimistic about the domestic children's clothing industry market, almost to divide and eat, how much profit can the domestic children's wear market have.

The number of children under 16 years old in China is more than 300 million, which accounts for 1/4 of the total population of the country, and 34% is the only child. The consumption target is stable and huge, while the domestic children's wear industry market is still a small market in the whole garment industry. 44 thousand garment production enterprises in China, there are less than 200 professional children's clothing manufacturers, children's clothing industry only accounts for 1% of the whole clothing industry, and the development investment of children's wear industry is seriously insufficient.

These challenges must not be taken lightly.

The market of children's wear industry in China is facing a new pattern. The situation of more than 6000 children's clothing production enterprises will be rewritten. Most of the township enterprises are faced with the situation of integration and pformation by famous international and domestic brands.

In this round of competition, the low cost advantages of domestic enterprises will be shaken for a long time.

Xiaobian said: facing difficulties, rushing ahead.

This is a Chinese tradition, and it is also a quality that Chinese businessmen must have.

In the face of internal and external attacks, how to stand firmly in the children's clothing market, we need the joint efforts of the people in the industry.

Create a world of orderly and vigorous children's clothing belonging to Chinese people.