Luxury Brand Children Wear Changsha &Nbsp; An Overcoat On An Apple Phone.

Children's wear

Although the quality design is excellent, the price of thousands of dollars is prohibitive for most parents.

November 11th, 4980 yuan a piece of ARMANI woolen coat, 2300 yuan a DIOR wool Hoodie, 1380 yuan a pair of DIESEL casual shoes......

"Little children's clothes are also luxurious.

Nowadays, many parents with economic strength are "spare no efforts" in education and clothing.

However, educational experts point out that children's luxury consumption may lead their children to develop unhealthy consumption concepts such as wasteful and extravagant, and let children lose at the starting line in shaping values.

A KENZO down jacket is 2380 yuan.

Reporters yesterday came to the 8 floor of the Yuan Jia Ling mall, the children's world, many children's clothing brand, the dazzling array of styles is dizzying.

According to Ms. Wang's introduction, the reporter came to the newly opened BEBELUX children's luxury store.

ARMANI, DIOR, KENZO and DIESEL in the store are the first big children's clothing in the world to enter Changsha.

A ARMANI woolen coat is priced at 4980 yuan, which is almost the price of a iPhone4.

A DIOR woolen Hoodie is priced at 2300 yuan, and a KENZO down jacket is 2380 yuan.

Even a pair of canvas casual shoes are priced at 1380 yuan.

Italy, Turkey, Vietnam and other places of origin.

"These children's clothes are very design sense, not only the tailoring process is good, but the fabric is strictly tested and is absolutely safe."

Sales girl said, "because it is inherited from the world's big brand DNA, so the price will be relatively high."

It was so expensive that anyone bought it? The salesgirl laughed but did not answer. At last, she revealed that she did a single business on the opening day of November 6th. "A mother bought a 1280 yuan jeans for her son."

{page_break}

The cake in children's clothing market is expanding day by day

It is understood that with the growing consumer clothing groups, children's clothing market has become one of China's most growing markets.

According to the Research Report on the development of children's wear industry in China, there are about 314 million children under 14 years of age in China, nearly 100 million in cities and more than 200 million in rural areas.

At present, the consumption of children's clothing in the whole country is about 50 billion yuan, increasing at an annual rate of about 10%.

Changsha's children's wear market has also been developing rapidly in recent years.

According to an industry insider, children's clothing in a mother child shop accounts for more than 50% of sales, and gross profit is about 40% to 50%.

Huge market demand and profit margins have also led to the breakdown of children's wear market.

Take down garments as an example. After comparing the brands of children's clothing with different grades, the reporters found that the price of luxury brands ranged from 2000 yuan to 5000 yuan, and the high-end brands ranged from 800 yuan to 1500 yuan, while the middle brands were around 500 yuan.

In the Golden Apple clothing wholesale market, the price of children's down garments is one hundred or two hundred yuan.

Children consume luxury goods, please be careful.

How do mothers of children's clothing spend their eyes on "sky price" luxury children's clothing? Reporters interviewed several consumers yesterday through QQ.

Apple, who works in a foreign company, says, "children are also fashionable, and children wear brand clothes and look at the spirit."

The sky price children's clothing is under the banner of the world's top brands, attracting many parents' attention to "style and brand".

Ms. Yue, who works in the media, said she still preferred to choose brand children's clothing. "A pair of jeans, my psychological acceptance price is about 200 yuan.

I usually wait until the season changes or when businesses do activities to buy more cost-effective.

And full-time Mommy told reporters, "children grow fast, one year, and buying too expensive clothes is not necessary, as long as the fabric is non-toxic and safe.

Many of my baby's clothes are worn by her sister when she was little. "

"We should take a rational view of the emergence of luxury children's clothing."

An education expert of Hunan Normal University told reporters that with the increase of some people with high income and high consumption ability, the market also appeared the demand of the high-end children's clothing consumption.

"2000 yuan or a sweater is nothing to a monthly income of 100 thousand yuan."

But luxury children's clothing is not only a problem of consumption ability, but also involves consumption concepts and values.

Wearing children's clothes for thousands of yuan is unavoidable to let children form a waste and enjoyment of consumption and values from childhood.

Experts remind parents to choose the right children's clothing according to their income and consumption ability, and treat children's consumption rationally.