Horizontal And Vertical Joint 2012 Spring Exhibition Of Home Textiles In China

China International Home Textiles and accessories (Chun Xia)

Following the successful launching of the first spring home textile exhibition, the exhibition is still dominated by home textile and fabric products, covering large household products such as curtains, sand releases, bedding, ornaments, towels, blankets, non-woven curtains, Tassels and so on. At that time, it will still become the highest and most professional domestic textile export market in China.

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The first spring Home Textile Fair was successfully tested.

The home textile industry in 2011 is a year of dynamic and pressure coexistence. The home textile market is also showing a complex situation. Before, single marketing channels are now facing the common pressure of expanding domestic sales and export channels. If enterprises want to emphasize tight encirclement in the market, they must pay more attention to the building of brand culture.

Because of this, some enterprises have adjusted their strategic objectives, and regard home textile exhibition as an important position for enterprises to enhance their brand culture.

The first home textile exhibition was welcomed by home textile enterprises. A total of 216 enterprises participated in the exhibition. The three day attracted 9755 professional spectators from 45 countries and regions.

After strict data statistics and analysis, wholesalers, retailers and department stores accounted for 40% of the spectators, 11% of the importers and exporters, 11% of the interior designers / designers, 8% of furniture manufacturers, and other news organizations and professional publications, builders / developers, decoration contractors, etc.

Moreover, the buyers have 22% of the total decision-making power in the company, 47% of them have some decision-making power, and 28% have the right to suggest.

The exhibition effect has also been recognized by many enterprises.

Zhou Weizhong, Hangzhou Hua Di Textile Co., Ltd. said: the exhibition site has finalized several orders.

The result is good because on the one hand, the company has prepared high-quality and diversified products for the exhibition, and on the other hand, it is inseparable from the careful organization of the organizers.

The organizers have invited professional buyers to purchase, and the exhibition locations are also suitable. Shanghai is the economic and Trade Center. It is close to the Yangtze River Delta and other textile industrial clusters and large consumer market. It is convenient for home textile enterprises to participate in the exhibition, and is also conducive to buyers to visit and negotiate.

Ge Haihua, general manager of Hangzhou Hengsheng dyeing and Printing Co., Ltd. introduced to the media, "in the United States, home textile exhibitions are held two times a year according to the season.

The season of home textile products is very strong. Once a year, the opportunity to display is insufficient to show the characteristics and advantages of the product. The spring home textile exhibition indicates that China's home textile exhibition will further integrate with the international market.

As a professional audience, Zhang Yongzhong, the purchasing manager of Sunseeker home group, has harvested products that he has always wanted to purchase at the first spring and summer home textile exhibition. He highly praised the scale of the exhibition and product quality inspection. "The organizers informed the home textile exhibition about the information they had held early, and presented the related presentations of the exhibitors, so this time we came to visit the exhibition, and we really knew what we knew."

Yang Zhaohua, President of China Household Textile Industry Association, said: "the first spring home textile exhibition is a new attempt.

This innovation has been unanimously recognized by the industry and enterprises. This is also the inevitable result of the development of the scale economy of the home textile industry to a certain extent.

Adapting to market demand and serving enterprises as the foundation

The basic purpose of the industry exhibition is to serve the industry and serve the enterprises. Through visits to many enterprises, this spring's home textile exhibition not only advanced ahead of time to better accommodate the supply season of the home textile industry, but also moved to the Shanghai Expo exhibition hall with better exhibition effect.

Expo 2010 Shanghai exhibition hall is located in the Expo site of Pudong New Area, Shanghai. It is the theme pavilion for the Expo. The 100 thousand square meters indoor and outdoor exhibition area has reasonable layout and complete functions, and has nearly 1500 parking spaces on the ground and underground parking areas. The logistics is convenient.

Pavilion No. 1 is the largest single exhibition hall in Asia. It has two-way span and no column space. Combined with the open design of light pmission and space heightening, it avoids the shortcomings of traditional underground exhibition hall and logistics.

The excellent location of Shanghai Expo exhibition also determines its convenient and fast pportation advantages. It connects the main line of the city and optimizes the route of the exhibition.

Regarding the market positioning of the spring home textile exhibition, Yang Zhaohua, President of the China Household Textile Industry Association, said: "the spring household textile exhibition and the autumn home textile exhibition have the same tenet, that is, to convey the concept of home textiles to the industry. We should make strategic layout in the initial stage of the exhibition, and focus on effective resources. China is a potential market. What we need to do is to set up a platform and serve the enterprises in a solid way."

In a sense, the home textile exhibition in the two quarter of spring and autumn is not only the display of the highest level of R & D in China's home textile industry, but also the contest of brand products among enterprises.

At present, home textile brand is not strong enough, most brands do not have a clear positioning. The exhibition should guide the enterprises to move towards the direction of differentiation. If each enterprise finds a fine differentiation direction, it will be able to form a benign competition and sustainable development.

As the two largest engine in home textile industry, design and channel play a decisive role in all aspects of home textile management.

The focus of the spring home textile exhibition is to provide solutions for channel design for home textile enterprises, provide stage for spring and summer new products, and provide effective carriers for investment promotion.

I believe that the trade convergence of home textile industry will be particularly clear in this exhibition.