The Main Business Of Double Star Group Is Stepping Into The New Development Of Tire And Machinery Business.

The reporter learned from a news conference held by the two star group that in November 8th this year, the assets pfer project of Qingdao Twin Star footwear business, a listed company of the two star group, ended at the public notice period of the Qingdao property exchange. The pferee was a celebrity Industrial Company belonging to the two star group. This indicates that the listed company has successfully stripped the shoemaking business and stepped into the new journey of developing tire and mechanical business.

According to introducing, double star 30 years reform enters the market, from the shoe making industry of the female system into the industry, "to outperform", to successfully pform the tire industry; from single shoe to shoes industry, tires, machinery, clothing, thermoelectric five pillar industries, eight industries (real estate, embroidery, packaging printing, etc.) across more than 30 industries, each industry is growing and improving; from low-grade, low value-added products to high-end market, new image; from no trademark brand to become the first batch of well-known trademarks in China, creating the famous and world-famous double star brand, has made great achievements in reform.

Double star successfully listed the cold sticky shoes business of quality assets in 1996. Due to the good performance of healthy and stable operation of enterprises, four times have raised funds, which has strengthened the strength of enterprises.

However, after the double star listing, new changes have taken place in the shoemaking industry. Foreign enterprises have entered the Chinese market in large numbers. After a certain accumulation, the private and private enterprises have made rapid progress in this low threshold and fast acting industry, and the competition in the shoe market is more brutal.

Therefore, the funds raised by the double star listing did not continue to invest in the footwear industry. Instead, they chose a new investment direction -- the same as the shoemaking industry.

In just a few years, through the "snack" (absorbed Hua Yuan green tyres) into the tire industry, in just three years, the rapid development of the acquisition of the original Dongfeng tires, the emergence of "eat slowly", the state to eat state special case, so that the rising star of the twin Star tire industry quickly become bigger and stronger.

At present, the Twin Star has formed three major tire production bases in Qingdao, Central Plains and Hubei Shiyan. The products cover seven series and more than 600 varieties of all steel radial tire, semi steel car tire, truck bias tire, agricultural light truck tire, military tire, engineering tire, special tire, etc., reaching the annual production capacity of 10 million sets of various tires, ranking among the top six in the country, and won the title of Chinese famous brand.

The development of tire industry has led to the development of its matching casting machinery and rubber machinery, making the strength of double star casting machine and rubber machinery industry among the best in the country, and the popularity and market share rapidly increased.

Double star tires have accounted for 90% of the listed companies. The shoe industry only has about 10% of the total revenue of the listed companies, and the tires become the absolute main industry.

According to the relevant regulations of the state on listed companies, after the scale of enterprises is bigger and the industry is increasing, assets that are not the main position can be divestiture, so as to concentrate on strengthening and strengthening the main industry, increase profitability and enhance the competitiveness of the main industry.

The dual star listed companies divestiture the footwear industry and pfer the original cold sticky shoes assets. This is in line with the spirit of the adjustment of listed companies, and helps to concentrate manpower, material resources and financial resources into the development of tire and machinery industry, and ensure that the two star group achieves the strategic goal of making the tire and machinery industry bigger and stronger.

Celebrity industry is a subsidiary of the two star group, which mainly includes two star vulcanized shoes business.

The cold sticky shoes and vulcanized shoes of the two stars belong to two companies before they are stripped from the listed companies.

With the penetration of shoemaking technology, the technology is not very different. The middle and high grade vulcanized shoes and low-grade cold sticky shoes are placed together. It's hard to tell which is cold sticky shoes and which are vulcanized shoes. Therefore, the two companies of one industry will interact with each other to impede development, which is extremely unfavorable to the development of the whole footwear industry, which is contrary to the development rule of the footwear industry's mutual penetration, and can not give full play to the scale advantages and resources advantages of the dual star footwear industry. It is also difficult to eliminate the related pactions and competition between the two star listed companies and celebrities, which is not conducive to the standardized operation of the listed companies.

To eliminate this drawback, the two star group decided to divest the cold sticky shoes assets of the listed companies after approval by the SFC and Qingdao SASAC.

The dual star listed companies' cold sticky shoes business assets are bought by double star celebrities, which is conducive to the integration of shoe industry resources, so that the parent shoes industry of dual star can also form a whole, a fist, fundamentally solve related pactions, avoid internal competition, and optimize the utilization of resources, such as talents, technology, capital and channels, so as to maximize the proportion of enterprises' input and output.

Therefore, the divestiture of the listed company's footwear assets does not mean that the two stars should abandon the shoemaking business, instead, it provides a new opportunity for the further strengthening of the footwear industry.

Based on this, the double star footwear industry will vigorously reintegrate the market, enhance the economic strength of competition, further adjust the product mix, develop high-end products, seize the high-end market, establish a high-end image, and enhance the popularity and gold content of the famous brand of double star parent brand, and continue to "double Star shoe industry" to become the "strong brand" of the world shoe circle.

Through the adjustment of the property right structure, the two stars have straightened out the industrial division of labor, integrated the resources of various industries, formed two subsidiary companies of the double star listed company and the two star famous industrial company, and the three major industries of shoemaking, tire and machinery remain unchanged, and the property right structure is clear and reasonable.

On the basis of this property right structure, the two star group has formulated the strategic goal of collectivization development for all major industries.

In the three industries, the two star group will focus on the development of tire and the main direction of attack, and promote the development of machinery with the development of tire industry.

The tire also focuses on the development of all steel tyre and semi steel tire, and develops to the direction of scale and specialization. It plans to enter the forefront of the industry with 3 years.

Double star machinery will seize the opportunity to accelerate development and form an industrial chain group with casting machine industry, rubber machinery industry, environmental protection industry, CNC forging industry as the main body, and drive the development of electrical appliance industry and forging equipment industry, and strive to build double star mechanical satellite industrial chain group in 3 years.

Double star shoemaking will further adjust the product mix, improve product quality, and enter the high-end market. The re integration of shoes and clothing market will help train and train the new backbone of the footwear industry, so that they can grow as soon as possible and play a bigger role, and enhance the strength and competitiveness of the footwear industry in terms of manpower, economy and market competitiveness, and strive to develop the footwear industry. At the right time, we can re organize the listing and make the footwear industry bigger, so as to benefit the competition with the international and domestic brands, so as to benefit the long-term development of the dual star parent shoe industry.

In this way, the entire double star group will use 3 to 5 years to make the three major industries of tires, machinery and shoemaking bigger and stronger, and realize the strategic goal of "making the two stars into China's comprehensive manufacturing and processing giant group", to add glory to the development of national brands and make greater contributions to the development of Qingdao's economy.