Bosideng Expands Women'S Clothing To Build A Clothing Business Kingdom.

Bosideng, the whole name Bosideng International Holdings Limited, is China's largest brand down producer, mainly engaged in the development and management of its own down jacket brand portfolio, including product research, design, development, raw material procurement, outsourcing production, marketing and sales.

The core brands include Bosideng, snow flying, KangBo, ice cream, double feather and upper feather.

Founded in 1975, the company's founder and chairman is Gao Dekang, headquartered in Shanghai.

Bosideng business men's wear is currently one of the largest and most technologically advanced clothing manufacturers in China.

Bosideng was elected by the China Brand Strategy Promotion Committee in 2002 as one of the sixteen famous Chinese enterprises with "international competitiveness and marching to the world famous brand".

In 2005, the brand value of Bosideng reached 7 billion 21 million yuan by authoritative evaluation.

Bosideng is actively developing towards internationalization.

The company has joined forces with DuPont, France Jacques and Japan Itou Tada to jointly develop the international market.

"Bosideng" down jacket has successfully entered Japan, the United States, Canada, Russia, Switzerland and other countries, becoming NIKE, BOSS, TOMMY, GAP, POLO, ELLE and a large number of international famous brand partners.

Bosideng is trying to build an international brand.

Innovation is the soul of a nation and a magic weapon for an enterprise to remain invincible.

With the development of the times, the function of Bosideng down jacket will inevitably turn from pure warmth to warmth to aesthetics.

Bosideng drastically implemented a series of design oriented brand building projects: introducing design talents, studying fashion trends at home and abroad, changing traditional design concepts, and boldly innovating.

The original 60% and 70% of the cashmere volume is decisively increased to 90%; with the light and beautiful request and the natural color style, the image of the thick, heavy and swollen down garment is completely new; the imported high-tech fabric is used to meet the needs of sports and leisure.

The duvet producer, Boston, announced to enter the women's clothing business and bought 890 million yuan to buy a 70% stake in the domestic women's clothing brand, Jesse (JESSIE).

Jesse was founded in 1999. It is a brand of women's clothing for more than ten years in Shenzhen. It is a high-end clothing brand for women aged 28~45. As of the end of September, there are 81 self owned stores and 172 franchises in Beijing, Shanghai and Guangzhou.

Bosideng promotes women's apparel industry through the acquisition, and introduces non seasonal clothing brands to enhance profitability.

After the completion of the acquisition, Bosideng will continue to sell JESSIE brand women's clothing in China in self run and affiliate mode, and expand into the international market in a timely manner.