Wenzhou Garment Industry Needs To "String Up" To Form Regional Influence.

< p > last year, < a href= "http://www.91se91.com/news/index_p.asp" > Wenzhou < /a >, the city with more than 1700 garment enterprises and total output value of garment industry exceeding 60 billion yuan has become the first pilot city of "China Textile and clothing brand center".

< /p >

< p > people in the industry believe that only if the whole industry is strong enough to retain good enterprises can there be a steady stream of development momentum.

Wenzhou clothing should develop "group economy" just like Italy clothing, attracting global buyers to purchase orders.

Zheng Chenai, President of the Wenzhou clothing trade association, said that Wenzhou has a good industrial foundation, but now it is under great pressure. If we want to reappear vitality, we must reshape the regional brand.

In the future, we can integrate and reorganize channels, talents, technology and other aspects in a more flexible and changeable way.

At present, the industry is planning to set up a centralized clothing display and sales center, reproduce the visible product market, form the influence of agglomeration, and use this as incubator to train more fresh troops.

< /p >

< p > < strong > clothing industry is facing a new test < /strong > < /p >

< p > "our clothes are now placed in the most bustling street boutiques in Paris."

What the reporter said was the boss of a men's clothing factory with only more than 80 workers in Wenzhou just founded in 2009.

In Wenzhou's clothing industry, such a "ODM" (original design manufacturer) enterprise can be seen everywhere, but ODM is very tired. What direction is the future direction?

And there are also a number of excellent consumer brand management companies.

< /p >

< p > not long ago, the chairman of a women's clothing brand enterprise with excellent development momentum in recent years in Wenzhou regrets that "store rent is much cheaper than before", but at the same time, it is more cautious to open a shop.

Because, the impact of the electricity supplier, let the entity store feel tremendous pressure.

< /p >

< p > according to the statistics of Wenzhou clothing trade association, there are more than 1700 garment enterprises in Wenzhou. In 2012, the total industrial output value exceeded 60 billion yuan, and China has 17 well-known trademarks, 9 Chinese brands, and 4 listed companies.

In recent years, the clothing industry is facing a new test: the product has changed from mass, large-scale, popular to small batch, fast fashion and fashion in the past; the traditional sales channel has been impacted by the electricity supplier; the team management has been increasingly demanding, and the financial pressure is still undiminished.

The industry believes that the past two years, domestic sports brand, leisure brand inventory turmoil, it is in the era of excess capacity, the failure of timely innovation and pformation of the consequences.

< /p >

< p > < strong > multiple pressures refer directly to "value regression" < /strong > /p >

P, not long ago, Zhejiang's Limited by Share Ltd has organized a month of high-end custom shop activities, with many orders.

But Shen Yingqin, chairman of the company, was afraid to take too many orders, and worried that he could not make the products and services well.

Similarly, Chi Huijie, chairman of the Dong Meng group, has spent tens of millions of yuan this year to establish ERP (Enterprise Resource Planning) system. He controls the whole process from yarn to terminal, completes the order prearrangement, and makes a small batch of listing. Once the market has different feedback, it can stop and increase at any time.

In order to achieve the fastest reaction speed, reduce inventory and cost, and really make good things cheaper.

< /p >

< p > bombardment of the era of big packaging and big brands has become the past. Wenzhou clothing will return to the long run and do well in the "product" itself.

"No tricks, only products."

More and more employers of Wenzhou clothing enterprises realize that regardless of the "double eleven" or the promotion of shopping malls, all sales promotion "tricks" will eventually fail, and the final words are still products.

The famous saying "wine is not afraid of alley" has been laughed once again.

< /p >

< p > Zheng Chenai said that in recent years, the sales of e-commerce have been booming, and the factory stores are also booming.

All this refers to the root: products must return to the original price.

< /p >

< p > < strong > "string" the industry started the regional brand < /strong > /p >

< p > in recent two years, the factory store of < a href= "http://www.91se91.com/news/index_c.asp" > dress > /a > in Wenzhou has been selling vigorously and rising in price.

A large number of garment factories have opened integrated factory stores, and not only inventory, samples, but also many new products, with the help of factory off-season orders, the price is more affordable.

With the increasing rationality of the consumer market, some integrated stores and e-commerce brands are turning their eyes to these processing plants in Wenzhou, hoping to purchase goods directly from processing plants and reduce costs.

East Mongolia group's factory shop not only has its design and development, OEM production, but also many products such as Zegna, Dior, PRADA and other international first-line brands.

Recently, Dong Meng has worked with two or three designers to integrate designer brand products into the integrated store.

< /p >

Chi Huijie, chairman of Dong Meng, said that these integrated stores can get goods from more factories, display designer products, and sell them in the market with very low circulation costs. P

If more buyers like this can come to Wenzhou to purchase orders, they will be able to activate a large number of excellent and professional central clothing enterprises, and even hatch new characteristic brands.

< /p >

< p > "Wenzhou needs to string up the industry" before we can start the regional brand.

In this regard, Zheng Chenai also believes that Wenzhou enterprises low, small, scattered, not terrible, if it can string up, each has its own advantages, but instead become a feature.

< /p >

< p > according to Zheng Chenai, recently, the city clothing trade association is drawing a line, hoping to properly guide Longwan's economic development zone to form Wenzhou's clothing brand concentrated areas, including tangible factory shops, as well as various design research and development, creative centers and so on.

At present, we have assembled a group of garment factory integration stores such as Jordan, good bird, and Huashi, and the voice of enterprises is very loud.

< /p >

< p > < strong > the idea and suggestion of starting regional brand > /strong > < /p >

< p > < strong > mode innovation is important, government support is more important than /strong > /p >

< p > Su Baoyan, vice chairman of China Fashion Designers Association, < /p >

< p > the impact of the electricity supplier is a challenge to the high cost of the circulation of clothing commodities.

Because of this, factory shops are quietly gaining popularity.

The innovation of business mode should be the content that many enterprises consider at present. They can make different positions and learn from international experience.

For example, Florence attracts global buyers in the form of exhibitions, while Milan displays in the form of Salotto (exhibition hall) all the year round.

I believe that with the sensitivity of Wenzhou people, we will soon find new business models that suit us.

< /p >

< p > relative to the mode innovation, Wenzhou clothing needs more government's relevant supporting policies.

All over the country, in Shanghai, Shenzhen, Hangzhou and other places, the government provides good policies for the clothing industry to support the development of the industry.

Comparatively speaking, the bottleneck of the development environment of Wenzhou clothing is particularly obvious, especially the talent environment. Only with a good development environment can we retain the excellent enterprises and let the leading enterprises actively participate in the formation of resultant force so as to drive the whole industry development.

< /p >

< p > < strong > > many ways of integration, the industry string up < /strong > /p >

< p > Zheng Chenai, President of Wenzhou clothing trade association, < /p >

< p > the advantage of regional brand agglomeration is of great significance for upgrading the entire regional industry.

Like Swiss watches and Italy leather shoes, the name of the crown area, even if it is a small brand, has suddenly doubled in price.

Governments, associations and enterprises should work together to create regional brands.

At present, the voice of integration and reorganization is getting higher and higher. Integrated stores and factory stores can be integrated together. On the capital, large and small enterprises can be integrated; talents can also share resources.

It does not stick to a certain way of integration, the industry "string" to form regional influence, "low, small, scattered" has become "specialized, refined, deep".

< /p >

< p > < strong > show our industrial advantages < /strong > /p >

< p > Li Yanhui, senior consultant of Wenzhou clothing trade association, < /p >

In the era of rational consumption, P returns to the product itself.

The strength of Wenzhou lies in the fact that the clothing products of the factory are "high, precise and specialized", which has been recognized by many domestic and foreign counterparts.

At the moment, we can show our industrial advantages first.

First speaking with "product", and then forming an influence, the brand will be hatched again. With the addition of professional marketing companies, the influence of brand culture will be formed in the consumer market.

< /p >

< p > < strong > > "small and beautiful" a href= "http://www.91se91.com/news/index_s.asp" > group economy < /a > can also be wonderful < /strong > /p >

< p > Chi Huijie, chairman of Dong Meng group, < /p >

< p > Italy has held the more than 80 Pitti Uomo men's wear exhibition, with designer brand and factory brand as the main exhibitors. Every year, it has attracted buyers from all the boutiques in the world to gather orders, and now a number of global famous brands such as Zegna are incubating here. Even factory brands can become famous overnight.

The "small and beautiful" group economy can also be wonderful.

< /p >

< p > Wenzhou's clothing industry is most like Italy. It can learn from Italy's experience.

If we can form a "group economy", we can attract global buyers to purchase.

"Small" and "characteristic" factory products can become suppliers of these boutiques, and even hatch a batch of very distinctive brands.

< /p >