Analysis Of The Environment And Development Direction Of Hongkong Textile And Garment Enterprises In 2011

China

With the changes of the external environment and internal factors in recent years, China's textile and clothing exports have undergone tremendous changes. Once the Pearl River Delta, which is a paradise for Hong Kong textile enterprises, it has become an urgent place to leave.

From the end of 60s to the end of 90s, the life cycle of Hongkong textile and garment industry is 40 years. It is not thought that the Pearl River Delta is only 20 years from the end of 90s to the end of 2011.

China's world factory, which provides a large number of cheap and good products for the whole world, accounts for half of the world's textile and clothing, and is directly or indirectly produced by China.

In recent years, China's textile and garment industry is facing various problems. The industry and the state call for upgrading and pformation, from OEM to licensing. The original international brand production Hong Kong textile enterprises, and also for domestic brand production and self creation.

In the early years, as the country held various major sports meetings, and the trend was mainly leisure sports wear, a number of domestic sports brands were built, and the number of sales and expansion stores increased every year. The Hong Kong funded textile enterprises were also willing to make brand names for the purpose of filling up exports.

In the near future, domestic demand is also decreasing. In September, hundreds of key retail enterprises in China were wearing different kinds of clothing.

China has decided to give priority to the development of the domestic market and raise the production price. It has also disrupted the global supply of clothing. Under the sharp turn, buyers are looking for other countries to replace China's production, investors seek other countries to rearrange their products, and producers consider pferring [going out].

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The structure of China's textile and garment industry has entered the "injury period". The aura of the huge industry that is over 200 billion US dollars seems to be fading.

Low end textiles and clothing are becoming more and more competitive and upgrading has become an indisputable fact.

The market is changing rapidly, and the change of China's textile and garment industry in the international competition pattern is worth pondering. How does the Hong Kong funded textile enterprise that has led the Chinese textile and garment export industry come from?

Fu Ziying, Vice Minister of Commerce, also put forward the deep drawback of China's textile and garment industry: export is still dominated by OEM, independent brand and independent design are less than 10% of export volume; export price advantage is weakening, demographic dividend is disappearing, the appreciation pressure of RMB is increasing continuously, international marketing channels are scarce, control ability of high value-added links is insufficient, and international competitiveness is lacking.

The Hongkong industry is aware of the advantages and disadvantages, the promotion, the pformation, the brand creation and so on. To some extent, the Hong Kong and Hong Kong enterprises need the assistance of the two governments in China and Hong Kong.