To Realize The Strategy Of "Strong Brand" In Textile And Clothing &Nbsp;

The third "2011 Forum on quality management and laboratory construction of textile and garment enterprises" from China

The vice mayor of the Changzhou Municipal People's government, HD, first published a warm welcome speech.

Zhang Li, vice president of China Textile Industry Federation, delivered keynote speech.

Zhang Li, vice chairman of the China Textile Industry Federation, pointed out in the report "attach great importance to quality management and vigorously develop brand building": quality management is the basic element and the first step of brand building, and the construction of enterprise laboratories is an important measure for quality control.

In order to fully implement the requirements of the "12th Five-Year plan" and promote the implementation of the strategy of brand power, the China Textile Industry Association has formulated the "12th Five-Year textile industry brand development outline", and further put forward the goal of "100 thousand million" in 12th Five-Year, that is, cultivating more than one hundred regional brands, cultivating more than 1000 well-known brand enterprises nationwide and creating more than 1000 trillion brand added value, and putting forward seven brand building projects in the whole industry, such as brand cultivation, excellence demonstration, quality control and standard system construction, design innovation improvement, industrial cluster public service platform construction, brand marketing management capability enhancement, corporate social responsibility construction, brand development fund creation, etc.

She said that China Textile Industry Federation has done a lot of concrete work in quality management and laboratory construction in recent years.

Provide services and industrial innovation services for enterprises around the country; implement the product certification of the "China pop fabric" tag; provide professional guidance for Lining, nine wolves, seven wolves, Ruyi, Xu Rong and other 50 enterprises; instruct enterprises to establish and improve the quality assurance system, supplier management system, standardization system and testing system; continuously provide enterprises with nearly a hundred international standards training, establish a platform for communication and communication, and gradually promote the overall quality management of enterprises, enhance the core competitiveness of China's textile and garment enterprises; compile the AATCC technical manual, ASTM standard compilation, ISO international standard compilation, JIS Japanese standard compilation, compile FC training materials and other books to help enterprises correctly understand the foreign standards. The Network Laboratory of the national industrial cluster, which is based on the association detection network, has been established.

These efforts have played a positive role in promoting the overall quality management of enterprises and enhancing the core competitiveness of China's textile and garment enterprises.

Fu Guangwei, deputy director of China Textile Information Center, delivered a speech.

Laboratory construction and accreditation exchange

Experimental accreditation is playing an increasingly important role in helping enterprises establish internal quality control and defense lines, improve R & D efficiency, and effectively reduce international trade frictions.

In October 16th, experts from the China National Accreditation Committee for conformity assessment and the Quality Certification Department of the China Textile Information Center discussed the issue of international laboratory accreditation and answered the difficulties encountered by many enterprises in the process of CNAS certification application.

Ms. Huang Zhuang Rong, general manager of Xu Rong Group

The annual "national textile industry quality management demonstration unit" award ceremony was also held by this event. A total of 15 enterprises won the honor, commending their outstanding contributions in product quality management, product testing and product certification.

Ms. Huang Zhuang Rong, general manager of Xu Rong Group, spoke on behalf of the winning enterprises.

Another highlight of the forum is the organization's visit to Changzhou's R & D center.

Since 1975, Xu Rong Group has founded the Limited by Share Ltd of Xu Guang enterprise in Taipei. So far, over thirty years, the main products are all kinds of circular knitted fabric.

In addition to Adidas, Reebok, Puma, Fila, Russell, Liz Claiborne, Zara and other international famous brand cooperation, it is also the designated supplier in Asia, such as Wal-Mart, JCPenny, British Martha and other international large-scale channels. The domestic customer layer covers the famous sports and leisure brands such as Lining, Metersbonwe and so on.

Xu Rong Group is one of the best suppliers in Adidas Asia. Their R & D and trend briefing has also become a standard template for Wal-Mart global suppliers.

With the accumulation of professional quality, rapid response and accurate delivery over many years, business scale has grown rapidly.

It is precisely because of this concept that Xu Rong Group has developed 10th anniversary in the mainland and has become an outstanding representative of product development, quality management and brand building in the domestic textile industry.

The atmosphere of the meeting is warm.

This activity fully combines the theoretical experience and practice of enterprise product management and laboratory construction, and plays a positive role in promoting the dissemination of excellent quality management experience and improving the management level of enterprise laboratories.

The conference also received strong support from Ulster Technology (Shanghai) Trading Co., Ltd., Ai Li (Shanghai) color Instrument Trade Co., Ltd., Xi Lai Asia Pacific (Shenzhen) Co., Ltd. and Ningbo textile instrument factory.