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In The First Three Quarters, Yongjia Clothing Was In The Opposite Direction To Achieve Output Value Of 3 Billion 600 Million.

2011/11/16 11:48:00 37

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Yongjia Clothing Adverse Trend Output Value

Since the beginning of this year, the domestic monetary policy has been tightened and the international macro-economy has been sluggish. However, the pillar industries of Yongjia County, with the help of brand research and marketing, "three magic weapons", are not only frustrated but on the contrary.

From 1 to September this year, the clothing industry in Yongjia realized an output value of 3 billion 681 million yuan, an increase of 22.5% over the previous year, which is 10 percentage points higher than the city's average level.

From low-end OEM to independent brand building, and constantly strengthening R & D, design team and expanding marketing channels, this series of pformation and upgrading measures is Yongjia.

clothing

The main motive force for the industry to go against the trend.

Located in the Five Star Industrial Park of Zhejiang County, Yongjia, ZARA is the largest clothing company in the county's top 100 export enterprises. It mainly deals with the European and American foreign trade market, mainly for the Spanish ZARA, the NEWLOOK of the United Kingdom, and the famous brands such as the US.

However, unlike the traditional OEM processing mode, the company set up its R & D and design team last year, providing customers with the right to speak while providing products for customers.

Yu Qiangchun, chairman of the company, said: "in the past, we mainly relied on the model products produced by foreign guests, not only without initiative at all, but also with small profit margins and lack of long-term competitiveness."

Since the founding of the R & D team, fan Xi Shi has designed dozens of fashion styles that follow the fashion trend of the world every month, which is favored by foreign customers. They also employ high salaries from Italy, France and other international level.

Designer

Enhance the company's design and research capabilities.

In 1-9, the company achieved foreign trade of about 24000000 US dollars, up 25% over the same period last year.

Yu Qiangchun said that the shift in action came first from the conceptual change. In the past, many people looked down on the OEM. In fact, there were several kinds of brands, such as manufacturing brand and designer brand.

brand

。

The red, yellow and blue group is also a typical example of pformation and upgrading.

Since the early stage of the successful pformation, the production link has been stripped out. This year, the red, yellow and blue concentrated firepower has been put into operation. A large number of manpower and funds have been invested in the design, research, development and marketing terminal construction. As of the end of September, the number of red and yellow blue stores has reached more than 500, an increase of 150 over last year.

Despite the rising cost of raw materials and labor, the debt crisis in Europe and the United States, and other unfavorable factors at home and abroad, Yongjia's clothing industry backbone enterprises such as reporting birds, Jones, Bowes, Kang Heng, Luo Fu Luo Lun, Gao Gao and Ai Di have maintained a good momentum of development.

It is understood that the clothing industry has become the four largest pillar industry in Yongjia, the largest year-on-year increase in the industry.