Fabric Is Closer To Nature And More Popular.
As people increasingly pursue diversification and personalization in clothing, the importance of fabrics in clothing design is becoming more and more important.
People in the industry believe that in the future, with the continuous improvement of people's pursuit of brand, health, environmental protection and functional clothing, there will be higher requirements for the development of garment fabrics.
The fabric industry should increase R & D efforts, enhance the level of technology content of fabrics, and boost China from a large garment country.
clothing
The pformation of brand power and fabric power.
The fabric industry has been developing rapidly in the entire textile industry in recent years. At the seventeenth China international textile fabrics and accessories (Qiu Dong) Fair recently held, more than 3020 exhibitors from about 23 countries and regions carry the latest products.
Among them, there are over 2100 exhibitors in China, showing domestic clothing.
Fabric
The latest development trend of the industry.
It is worth noting that the fabric design of many exhibitors shows that the domestic garment industry is enhancing its originality and design ability.
For example, Nanshan textile and apparel company, one of the largest fabric enterprises in China, has displayed many new fabric designs at the exhibition, such as permanent antistatic and environmentally-friendly fabrics, which has solved the problems of large static electricity and easy dust absorption. The environmental friendly fabric that can breathe, optimized the permeability of the fabric and created a new concept of wrinkle resistance. The plant fiber environmental protection fabric is made up of soybean fiber series fabric and bamboo fiber health care series, and has the characteristics of health care, bacteriostatic and comfort.
Experts at the conference said that the various fabrics displayed at the conference showed that people were no longer staying on the warm and beautiful needs in dressing, but in pursuit of a healthier and more environment-friendly concept. The closer the natural fabric and clothes are, the more likely they will become popular in the future.
Although there are more than 2000 domestic enterprises participating in the exhibition, it also reflects the fact that the domestic fabric industry still lacks the brand status.
People in the industry say that the import of high-grade clothing materials has not been fundamentally changed for a long time.
Although China is the largest country in garment manufacturing and export, the technological content of clothing fabrics is still not high.
Design
Fashion
trend
,
brand
And so on, China's clothing industry is still lacking in influence.
"For enterprises in the clothing industry, it is necessary to accelerate the pformation.
We should not simply pursue sales, but we should regard the promotion of brand value as the focus of development.
Song Riyou, general manager of Nanshan textile and apparel company, said: "in the long run, we will lose competitiveness if we lack private brand and do not attach importance to continuous R & D investment."
Related research shows that in recent years, domestic textile and garment enterprises have encountered the pressure of rising RMB exchange rate and rising labor costs. In the past, labor-intensive enterprises which relied on exports for a long time were faced with great challenges.
The industry generally believes that in this context, the entire garment industry is also undergoing differentiation, who can change the development mode as early as possible.
Management
Who can turn crisis into opportunity?
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