The Four Strategy &Nbsp; Step By Step To Win.

At the Shanghai international fabric exhibition, Shandong Kangping Na group launched the men's wear series respectively for the 2012 market trend. Fabric With the good reputation and brand influence accumulated by Kangping Na in the industry for many years, the women's clothing series has attracted many buyers. During the whole exhibition, Kangping's booth has always been full. A large number of domestic and international high-end clothing brand customers have come to Kangping's booth to discuss cooperation and give a very high evaluation to Kangping's products. In communication with customers, Kangping also knows more about customer needs and good suggestions.

With the severe economic situation in the world today, the demand for textiles in the global market has decreased, which is a great pressure for most textile enterprises. The overcapacity phenomenon has been very obvious. But there is no need to worry about it in the Kangping group. "This is the success of the company," said Chen fan fan, chairman of Kangping Nash. Transformation It has injected strong vitality for the sustainable development of enterprises.

Kangping's development strategy and positioning are absolutely different: one is to serve high-end brand customers. Two is not to pursue expansion of capacity, and gradually improve product quality. The three is to focus on independent product development, and timely launch new products every year to meet market demand. Four is to master a sound sales network.

Kangping has always attached importance to the development and after-sales service of new products, forming a complete set of products. chain To provide customers with a full range of services, greatly reducing the intermediate links in the service market, so that we can accurately grasp the market demand. Therefore, the products provided by Kangping are also best able to meet the current needs of the market. At this exhibition, Kangping NAT's new products have been recognized by customers, which is the best market test and has been loved by many fashion brand customers.

At present, the global economic situation is not very good, especially the export has been greatly affected, and India and other developing countries because of the lower labor costs than China, more and more orders began to flow to India and other countries. India and other countries cotton spinning There are already obvious price advantages in the fields of chemical fiber and manual embroidery. With the rapid rise of labor costs in China, the era of China's reliance on price advantage to obtain international orders will gradually end.

How to improve the core competitiveness of products? The leadership of Kangping Nash Group believes that global industrial transfer is an everlasting rule, and international orders will always flow to the most competitive regions. China's policy direction is to eliminate backward production capacity. For many years, the Kangping group has always combined with the domestic and foreign market conditions and learned from the advanced experience of the world, and has finally gone out of a unique sustainable development. Way And succeeded. Chairman Chen Duifan said: in the future development, Kangping Nash will set a higher goal, through its own efforts, to make the products well, make the enterprises stronger and bigger, and contribute to our country from a big textile country to a textile power.