Share HI-TEC With People Who Love Life.

Not only is Steve Rogers, but almost all HI-TEC people like to talk with you for the first time. They like to introduce the HI-TEC dress very much in life: "when you travel from Harbin to Guangzhou, you don't have to put the clothes in the two seasons of winter and summer as usual, and you just need a set of HI-TEC suits to decorate all business trips into holidays."

Steve Rogers told the new marketing reporter: "this is not the" Arabian Nights "created by our own brand, but because HI-TEC's unique high-tech fabric gives the product a lightweight, breathable and environmentally friendly feature.

In 2008, the HI-TEC global order rest interval. In the Hyatt Regency Dongguan Chinese restaurant, Steve Rogers took off the British gentleman's favorite suit, a white T-shirt embroidered with "HI-TEC" LOGO, and cream colored casual pants on the chest, which appeared relaxed and relaxed.

To a certain extent, the president of the HI-TEC Asia Pacific region was originally an image spokesperson who was very much in line with the brand quality of HI-TEC, because he worked in HI-TEC for 23 years and was deeply influenced by HI-TEC's idea of "enjoying the beauty of life".

High tech brings a different dressing experience "I-o-n", while Steve Rogers carefully spelling and writing down the word "Ion" on paper.

"This is the latest waterproof and breathable technology that HI-TEC brings to us," the British said with pride. "It's a small machine that looks like a microwave oven, but it can magically put all the objects in it into waterproof and breathable materials. Even the paper can be placed everywhere in the machine for 3 minutes, and it has a waterproof and breathable function.

This technology came first from the British Ministry of defense, and some of our products are now the first to use it. This is the first case in the world.

In fact, most of the past waterproof and breathable shoes use GORE-TEX technology, but this technology is only a special kind of film and traditional textile fabrics together, although it can achieve the waterproof effect, but to a certain extent, it also affects the permeability of textiles.

"HI-TEC's new technology enables people to enjoy their waterproof and breathable functions without dragging heavy climbing boots."

Steve Rogers has always maintained a gentle smile, a smile of joy and pride to HI-TEC products.

In the window of a HI-TEC store near the northwest gate of Guangzhou's good Plaza, a shoe attracts everyone's attention. This "ultra floating" outdoor shoe with "floating" in mid air is coming from HI-TEC. As its brand name, it shows the magic of high technology.

Steve Rogers told reporters that HI-TEC attaches great importance to experiential marketing and word of mouth marketing. Although nowadays the design of terminal is very important when designing clothing brands, HI-TEC cares more about the strong resonance aroused by consumers when they enjoy their products.

"We are proud of being recognized by consumers."

For the Chinese consumers who always prefer "price preference" to "technology and performance preferences", Steve Rogers said, "in fact, we have brought a completely new concept and dress experience to Chinese consumers.

In my eyes, Chinese consumers are willing to accept new ideas and new ideas. I believe our products will be welcomed in China.

Now, Steve Rogers, a permanent resident in Hu Zhiming, Vietnam, as president of HI-TEC Asia Pacific, has to come to China to inspect the Chinese market almost every month.

In his spare time, he also came here to play golf with his wife.

"I will wear HI-TEC products, because in addition to comfort, it is the only one in the world that can improve competition results."

Many world-class golf stars also love HI-TEC products, such as this year's Grand Slam winner, Irish Pardraig Harrington, 2004 British women's Open champion Karen Stupples, and veteran Lan Woosnam, etc., they are not only HI-TEC's endorsement, but also win the HI-TEC shade of the game.

Steve Rogers himself stressed: "whenever I play HI-TEC, I feel very proud and proud. HI-TEC condenses my whole life career.

I was very happy before, because I built HI-TEC's business network in the UK, and now I'm more happy because I brought the brand and products of HI-TEC to China and shared with more friends.

What outdoor fashion can conquer consumers?

In the United Kingdom and even Europe, HI-TEC has a sound distribution network, and all famous shopping malls and Boulevard streets have their related products for sale.

HI-TEC has always been one of the best-selling outdoor leisure brands in the UK and the third largest outdoor brand in the world.

"Besides having the leading high-tech, we also attach great importance to product design.

This is the biggest difference between us and other outdoor products.

It can be said that our products are the perfect combination of technology and fashion.

Speaking of the fashionable characteristics of HI-TEC, the tall and handsome Steve Rogers is confident, "for example, the T-shirt I wear now, it contains nanotechnology and E-vent technology, ventilated and breathable, but is the appearance simple and fashionable?"

The president of the Asia Pacific region, who has a typical British sense of humor, also told reporters: "before HI-TEC entered the Chinese market, we were determined to combine the specific situation of the Chinese clothing market and the grasp of the international fashion to make Chinese costumes, and make efforts to make HI-TEC SUV (Sports Utility Vehicle) in Chinese men's clothing."

Steve Rogers explains the four advantages of HI-TEC: first, accurate market positioning, we can make full use of differentiated market strategies to enhance HI-TEC's visibility and market share in the Chinese market; second, the products of HI-TEC are exported to more than 100 countries and regions in the world, and have formed a mature and perfect market operation system and service management system; third, localization of marketing teams, most of the team members have 5 years or more experience in the industry. Ms. Su Jing, director of marketing in Greater China, is a very good professional manager in China's apparel industry. I am very satisfied with the performance of the Chinese team; fourth, HI-TEC CHINA has the best design team in Asia.

Among these four advantages, the first three points are further marketing on the periphery through making channels, doing after-sale and doing market segmentation. The fourth point is even more crucial because there are excellent design teams to produce excellent products.

Although Chinese businessmen used to say that "goods sell a piece of leather", the HI-TEC with pure British blood is not only satisfied with advertising, expanding channels, improving the terminal image, but being recognized by consumers is the most proud thing of HI-TEC people.

This year, HI-TEC promises consumers when launching the lightweight and fashionable CDT SUPER POWER new product series. If the spokesperson Pardraig Harrington of HI-TEC CDT series wins the 2007 World Golf Open, all consumers who purchase CDT SUPER POWER can get a full refund.

This interesting "bet" incident has been widely revealed in the British media and has become a hot social issue.

However, when Pardraig Harrington is willing to win the Grand Slam trophy, not many consumers take the invoice to look for HI-TEC refund.

But HI-TEC has made a lot of attention in this incident. Many financial media and business schools even named this plan as an annual classic event marketing case.

Steve Rogers has its own view: "this shows that we have really conquered consumers.

The combination of functional and fashionable appearance is the bottleneck of many brands at present, but HI-TEC is the perfect combination of them.

Because over the past thirty years, HI-TEC has been committed to and successfully developed high-tech, giving various functions to clothing.

A product combines advanced technology with strong functionality, and it can also be very attractive and fashionable. How can it not be popular? "

Experiencing the great changes of China in the past 20 years, a romantic love story about Vietnam is written by Duras, a famous French woman writer. A Chinese man and a French woman love each other on the Mekong river for a whole life.

Today, the love story about Steve Rogers has changed the nationality of male and female protagonists. The location is still a combination of post colonial and post-modern Mekong River. An English man and a Vietnamese woman live here.

Speaking of his wife, Steve Rogers always looks happy.

If there is no other arrangement, Steve Rogers and his wife will come to China to play golf every week. He said that China is developing very fast and will develop faster in the future, and Chinese people will become more and more aware of enjoying life.

In fact, China's rapid development is the biggest reason for HI-TEC to enter China.

1 billion 300 million the huge market of population makes this steady British man hope unlimited.

"In such important cities as Beijing, Shanghai and Guangzhou, we will set up some exclusive stores, which must be located in the best sections of these cities.

Of course, we will not open too many stores in a short time. We need time and patience to let more Chinese consumers accept and like HI-TEC. "

The 2008 Beijing Olympic Games is another opportunity to attract HI-TEC to China.

In 1987, Steve Rogers first came to China, in his memory: "at that time, Shenzhen was still very small, Dongguan was also very small, Guangzhou was also very small, I can not see too many business opportunities, so I have been waiting."

But now, Steve Rogers has a brand-new understanding of China: "now China is totally amazing.

The just concluded "17th National Congress" let me know that in the past 20 years, China's GDP has completely doubled 4 times.

4 times!

This is a very amazing number! "

The great changes in China in the past 20 years and the great business opportunity of the 2008 Beijing Olympic Games have filled him with enthusiasm: "this is a tremendous opportunity. We will create a brand new concept to introduce HI-TEC into China. This is also a new opportunity. We will strive to enhance the brand of HI-TEC over the past thirty years, and develop its clothing, bags, shoes and everything."

So, HI-TEC came, under the leadership of Steve Rogers, under the direct control of the outstanding managers led by Lin Song Bo and Su Jing, in order to introduce HI-TEC's products and brands into China in an orderly way.

At the moment, the whole of China is bathed in the festive atmosphere of the former Olympic Games. HI-TEC is also planning a series of activities marketing.

HI-TEC will cooperate with famous outdoor clubs in China to share the beauty of life with all Chinese people who love life.

LESS IS MORE is the brand spirit and marketing strategy. In October 16, 2007, Hyatt Regency Dongguan guests of all kinds of colors came to the forefront. Everyone had the same goal: 2008, continue to work with HI-TEC.

HI-TEC has never stopped the pace of global expansion.

Since this year, HI-TEC has continued to expand its market in Asia and other parts of China.

For example, HI-TEC has announced its plan to enter India, and CHOGOR IINDIA of India has obtained the exclusive right to operate HI-TEC, which will enable consumers in India, Sri Lanka, Bhutan and Bangladesh to enjoy the high-tech experience and enjoyment of life brought by HI-TEC products.

In August of this year, HI-TEC established a strategic partnership with Italy, Germany, Italy, Belgium, Holland and Luxemburg.

Compared with other countries, the Chinese market occupies a more important position in the global sales territory of HI-TEC.

Steve Rogers said: "the British headquarters is very concerned about the development of HI-TEC CHINA, and has given the greatest support, including the 2008 global order will be held in China. Under the leadership of our Frank Van Wezel, the British headquarters invited more than 100 global partners to participate in the China strategic conference, which means China has become one of the most important countries in the HI-TEC global development strategy."

Su Jing, marketing director of HI-TEC Greater China, has confidently released the "three steps" phased marketing strategy in China at the China strategic conference: the first step is to set up benchmarking market in 2008, and push forward regional and regional market simultaneously.

The second step is to promote the benchmarking market in 2009.