Liu Yang: International Professional Fashion Designer

Make yourself more international and professionalized

The impact of the Golden Summit Award on Liu Yang's follow-up career is self-evident, and the media and businessmen have given him great attention and provided much help to his career.

He believes that winning is a starting point, not a destination.

So he went to the United States and made two improvements to his professional design.

After returning home, he started working with many brands and started his own career.

After more than 10 years of exploration and reflection, Liu Yang made a new understanding of himself and made himself clear and clear. He wanted to be an excellent international professional fashion designer.

As the costumes and creators of the clothing industry, Liu Yang has always advertised in the design the perfect combination of Oriental beauty and western romance.

He groped for it on this road.

This year's passionate and tense designer, following the rapid development of China's fashion industry, has gradually settled down, and now chooses to express his works in a quiet and elegant way.

Finally, he found himself and established his own design direction of "simplicity, fashion, elegance and health".

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Creative design is vital.

Liu Yang thought that the deep and long things in Chinese culture are beautiful.

Designers, whether in the enterprise, or choose to start their own business, the road at first must be uneven.

Liu Yang saw that some designers, in pursuit of shortcuts, even blindly participated in the Grand Prix to copy others' designs and lost their design soul, which made him very sad.

He said that the impetuosity of design will eventually hurt himself.

Design is not blindly following suit.

If halo has the role of example, Liu Yang is a benchmark in the industry.

Now, as the vice president of China Fashion Designers Association, he is more aware of his responsibilities.

The rapid development of China's fashion industry has created a good development environment for the design of the new generation. Never before, Chinese designers have received widespread attention in the industry, and designers are becoming more and more important in the apparel industry.

However, it is hardly known that fashion circles are impetuous fame and wealth circles. If they are not good enough, some designers will not be able to design quietly.

In the process of exploration and growth, the most important thing for designers is to have their own direction.

"You need to have a clear understanding of the market and be very clear about the products you sell. This is the beginning of design.

Of course, designers love to dream, and they aspire to heaven and earth.

Entrepreneurs are very realistic. They pursue economic benefits.

From this point of view, there seems to be an irreconcilable contradiction between designers and enterprises.

But Liu Yang believes that a good entrepreneur should, in a way, give designers a relatively relaxed environment, fully mobilize their subjective initiative and show their talents.

The realization of design marketization is not blindly follow the trend, but relies on the designer's grasp of life and fashion for a long time.

Liu Yang said: "designers have no doubt about pursuing fame and wealth, but they can not regard the pursuit of awards as the only goal, but put their vision in the longer term development.

Designers can not calm down to the creation is very important, the competition in the design industry is very fierce, designers only have to arm themselves before they can go to the battlefield.

He appealed to young designers earnestly, and should take heart and work in the enterprise for several years.

Only through the accumulation of experience and time can we have the inexhaustible motive force for continuous progress.

In addition, Liu Yang also put forward his suggestions for a new generation of young designers.

He believes that the designer must have a solid foundation, and only have enough in-depth understanding of fabric and technology to make ergonomic design. Although designers need gifted, but more diligent, observation of life is essential.

The more you experience, the more open your mind will be.

The Chinese garment industry is full of vitality. In the past decade, the China Fashion Designers Association has done a lot of work for designers.

It provides designers with professional training, opportunities to study abroad, and a variety of men's wear, women's wear, sportswear, underwear and other design competitions. It provides more young designers with international and domestic stage for displaying their talents.

Mercedes, Mercedes Benz, named China International Fashion Week, proves that Chinese clothing design has attracted international attention.

Opportunities and challenges test us.

This requires more internationalization and professionalism of our costume design. "