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Be A Respected Entrepreneur

2011/10/6 10:31:00 43

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Qin warehouse law

Born in 1968, Bachelor of engineering and graduated from North Central University in 1992.

He served as general manager of Suzhou Tianhong Electronic Technology Co., Ltd., marketing director of Shanghai Feng Bao Electronic Technology Co., Ltd.

In 2006, he became the director and vice president of Shanghai electronics company, and Bo Max, Shanghai.

Electronics

The general manager of science and Technology Co., Ltd. was elected as the first electronic control Specialized Committee director of China Sewing Machinery Association in 2007 and vice president of Shanghai sewing equipment industry association.

Five years ago, there was a heated debate in the domestic electrical control industry of sewing equipment. The dispute was divided into three factions. One group believed that the CNC AC servo system would dominate in the future, while the other two believed that the electronic motor or DC frequency conversion technology would dominate the market.

In this debate, Shanghai Bao Max Electronic Technology Co., Ltd., which is the main numerical control AC servo system, did not occupy any advantage at that time. Moreover, due to the quality problems of the HDI product developed by it, and then the credit of the whole brand was raised, Bo Max needed to rebuild his brand image urgently.

It is against this background that Qin warehouse law entered Bo Max and became the new president of the company.

At the same time, it has nine years of technical research and development and five years of market sales background.

CEO

With his rich management experience, he led the Bo Max team into a new harbor.

Five years later, Bo Max has become the benchmark of the industry. The CNC AC servo system, which has been the main driver, has firmly occupied the market share of about 70% of the electrical control equipment industry.

Its development speed is so fast that He Ye, executive vice president of the China Sewing Machinery Association, once wrote, "Max's company has gone out of the world and pushed the mechanical and electrical integration level of sewing machinery industry to a new historical stage.

With the solid theoretical foundation in the field of motor, power electronics, sensors and digital control and the experience of working in the United States for many years, Bao Max has brought a fresh and high-tech trend to China's sewing machinery industry.

Industry "fighter"

Many people have played the game of Saint warriors in their childhood. From bronze warriors, silver saints, gold saint fighters, sea fighters, God fighters to hell fighters, countless times they die.

The spirit of "Immortality" of the holy warriors always makes us love and hate.

In many people's eyes, there are some holy warriors' shadow in the Qin Cang Law: they will go forward bravely to what they think is right, and persist in it, and will not retreat easily.

In September 2006, Qin warehouse law formally took office as president of Bo Max.

For the cause and effect of this marriage, Qin warehouse law called him "watching" Bo Max because of its technical platform and the background of many returned doctors, and Bo Max saw him "eye to eye" because he knew technology and knowledge of the market. "We all share a common belief that we can completely pay for this business and deserve it."

Qin warehouse law is always very emotional when it comes to Bao Max.

But the environment in 2006 is not optimistic for Bo Max.

In the industry's upstream and downstream chains, Bo Max does not have a larger voice like today. For the industry's popular market "hidden rules", it can only follow the mainstream.

At that time, there was an unwritten rule in the industry: if we want to do business with downstream enterprises, we must first give the other party a "bottom up" fund of 2 million yuan, so as to show that they support the sincerity of the other party, and then the other party will be able to place an order for you.

For many bosses in the field of electronic control, this is already a strange sight. In order to survive, they are willing to secretly raise funds to snatch orders.

But for the Qin warehouse law, which has just switched from another industry to the electronic control field, this kind of "hidden rules" is unexpected and unacceptable to him.

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Qin warehouse law then made an almost impossible move at that time: to change this irrational "hidden rule" with his own strength and way.

Qin warehouse law used one year to communicate and negotiate with each other. The first is to show sincerity with the other party. The two is to take price concessions to offset the "loss" of customers' cancellation of the fund. Three is to give more support to customers in the off-season.

With his efforts, he finally completed his heroic deeds similar to the "solitary hero" after a year, and the bottom money has evaporated in the history of Bo Max since that year.

With the help of Bo Max, other enterprises have followed suit, laying the capital has become a "street mouse", and finally completely withdraw from the industry.

Although Qin warehouse law does not recognize, but the fact is that his move not only adds to Bo Max's image of rebuilding the industry, but also enhances his personal influence in the industry.

In 2007, Qin warehouse law was elected to be the director of the electrical control committee of China Sewing Machinery Association. With the change of his identity, his responsibilities became heavier.

Let enterprises be respected

Like sports, travel, talk about the world, most like to make friends, this is Qin warehouse law to their own way of life definition.

In the circle of friends of Qin warehouse law, there are university professors, entrepreneurs, expert advisors, and so on. Most of them are people who share the same language with him.

What he is most proud of is that his friends often bring inspiration to his business operation.

For example, a friend of a professor at the University of Electronic Science and technology of Chengdu, in a communication, accidentally mentioned the technical improvement of the multi axis walking path control system. A suggestion from the university professor has greatly improved the technical performance of the system. For example, when Qin Guan FA read MBA at Fudan University, a teacher who had taught him about equity incentive directly promoted his return to the company and produced 20% of the equity incentive staff.

"I like to draw the essence of his spirit from the wise and virtuous people."

Qin warehouse law said with a smile.

He cited three reporters for journalists: Ma Yun, Wang Shi and Liu Chuanzhi.

Qin warehouse law believes that these three people have a common characteristic. They can stand on the high point of the industry to see the problems, understand what role their enterprises should play in the society and what responsibilities they undertake. As entrepreneurs, they have their own value and are willing to shoulder the burden.

A commercial concept praised by the outside world is summed up in a sentence called "the alliance of competitors".

"Only competition can be improved"; "if only a commercial building is built, there will be very few people, and if there are several commercial buildings built up, the popularity will flourish"; "no one can monopolize"; "the brand concept of different enterprises is different".

Qin warehouse law used these four sentences to explain his idea in detail. He said that for these reasons, no entrepreneur should have to kill his competitors.

In fact, before entering Bo Max, Qin warehouse law had gone through a similar story. The company he represented at that time cooperated with the panda mobile phone company. After investigation, he found that there were many problems in the enterprise, and the risk of cooperation was very great. He asked them to make payment in advance when signing the contract with the other party. Meanwhile, another competitor was also working with the panda mobile phone company. In order to get the business, the competitors lowered the price very much, and won the "goodwill" of the panda cell phone. As a result, the competitor lost a lot and lost 8 million yuan RMB, and the company represented by Qin warehouse law also lost 1 million yuan.

What makes Qin warehouse difficult is that in fact, he and his competitor are friends in private. If the two sides abandon business and can ventilate in private, they will not be planted on panda cell phones.

Qin warehouse law has been unable to understand why domestic large garment enterprises have always been biased against domestic sewing equipment, and always believe that domestic brands are not as good as foreign brands.

He once went to the YOUNGOR group. When he visited their assembly line, he found that almost all of the plants used in the workshop were Japanese brothers and heavy machine sewing machines, which made him feel very bad.

When communicating with YOUNGOR boss Li Rucheng, he put forward his questions directly, and sincerely hoped that Li Rucheng could support domestic equipment. Li Rucheng also expressed his willingness to make an attempt.

Qin warehouse law said that after many years of development of domestic sewing equipment, apart from some gaps in some highly sophisticated technology fields, there is almost no difference in the ordinary technology field, and there is a huge price advantage. Garment enterprises should discard prejudices.

Through such a high-end dialogue, Qin warehouse law and Hebei map will influence the garment enterprises to change their views on domestic sewing equipment.

Qin warehouse law believes that a real entrepreneur should have a broad mind, can tolerate, and can play a role in the role, can affect the non standard people to change his nonstandard.

"I hope that the business I lead can be respected and regarded as a sense of responsibility."

Qin warehouse law described his understanding of modern enterprises seriously.

You are the best

At Bao Max, many of the employees who entered the company before 2009 had stock options, and almost no middle level job hopping from 2006 to now.

The two groups are Bo Max's real annotation of talent management.

The former shows that Bo Max has spared no effort in welfare treatment to retain his employees. The latter shows that Bo Max's employment system has stabilized the hearts of the people.

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In fact, in modern commercial society, job hopping has become more and more frequent, full of temptation, especially for the competition of talents.

Qin warehouse law is well versed in its truth.

As a high-end technology company, Bo Max has a relatively high entry threshold. For all newly recruited R & D personnel, he must at least be a graduate student. But after entering this threshold, Qin warehouse law no longer attaches importance to his academic qualifications, but more importantly, the person's learning ability.

Every year, companies offer many training opportunities, and those with strong learning ability often stand out.

But for these highly educated people, how to retain their hearts is actually a difficult problem.

Qin warehouse law is very clear that whether or not we can retain people's heart depends largely on the management ability and management style of his decision-maker.

In Bao Max, many old employees talked about why they stayed in the company for a long time.

"When I put someone in a certain position, I often said to him," you are the best, making him feel that he can not be replaced in this company, and ask other employees to cooperate with him. "

Qin warehouse law says that this will make the employee pressure and become daring to take responsibility. He will do his best to improve his ability to meet the company's requirements.

In the workplace, "good horse not to eat back grass" is a lot of people believe in the workplace to survive, but Bao Max is not effective.

In recent years, employees who left for various reasons have returned to Bo Max. "A lot of companies have blocked the way for their employees to return to grass. They even thought that when they left, they felt that he was sorry for the company, that he had been blacklisted, never hired, or that their employees were not able to get along with their colleagues when they came back.

Qin warehouse law says that whenever someone leaves Bo Max, he will take some time to communicate with his staff and understand his situation, and ask the employee to keep in touch with him when he leaves. In the small meeting of the company, he often makes a statement to all employees, leaving people who can call him directly whenever he wants to come back.

"Talents are always the wealth of the company. If the managers of the company welcome the employees who return the grass with a more open mind, the employees will repay you more loyalty and achievements."

Qin warehouse law said.

Extended reading

Bo Max's many acclaim

The success of Shanghai Bao Max company in the field of electrical control system manufacturing has not only forced the Taiwan professional electronic control system manufacturer, which monopolizes the mainland market for a long time, has to adjust its sales strategy in the mainland market (substantially reducing prices and improving service levels), but also provided a successful sample of large number of professional suppliers who want to enter and have already entered the field of electrical control system in sewing machinery industry.

With the low cost motor, simple low wire encoder and integrated control and drive, Shanghai Bo Max has achieved overall success after solving the stability of mass production.

At the same time, in the domestic servo controller manufacturers, the output of hundreds of thousands of units per year makes Bo Max company a successful case in the professional supplier of servo system in recent years.

The domestic head manufacturers, equipped with PMXAH40 Han Di AC digital servo system produced by Shanghai Bao Max company, not only have obvious advantages in the domestic market, but also are very popular in the international market, and a wave of Chinese sewing equipment export has been launched since the beginning of spring.

Bo Max's motor can save us at least 15 thousand yuan in electricity a year.

In the face of the widespread shortage of skilled workers, the use of more stable models can attract more workers, which is one of the reasons for our choice of Bo Max.

Bo Max background

Shanghai Bao Max Electronic Technology Co., Ltd. is a wholly owned subsidiary of Jing Lun electronic Limited by Share Ltd.

The company was registered in Zhangjiang hi tech park in Shanghai in October 28, 2002 with a registered capital of about 76000000 yuan.

Is a company specializing in industrial automation control equipment technology innovation, product design and manufacturing, technical support and product sales and service enterprises, specializing in power electronics, motor and control, mechanical and electrical integration and embedded software and other fields of technology research, product development, production and sales.

Max's research and development center in Shanghai and the United States has a high standard professional laboratory equipped with first-class design tools and advanced testing equipment.

The company has strong R & D strength and rich manufacturing experience in power electronics, motor and control, mechatronics and embedded software, and has strong strength to provide more professional and better integrated solutions for customers of sewing equipment manufacturers.

Bo Max's production base in Wuhan has 12 thousand square meters of international standardization workshop, equipped with several international advanced manufacturing lines, and has fully implemented the advanced OracleERP management system, and has passed the ISO9001 quality management system certification in 2001.