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    The Down Jacket Is Up 30% &Nbsp This Winter; It Is Short Of Weight For Saving Money And Filling Up.

    2011/11/18 13:13:00 13

    Down Jacket Is Up 30% This Winter.

    Last year, the new version of Boston's new lady's down jacket price was 488 yuan, and the new version of this year's listing is the same.

    Down Jackets

    The price went up to 819 yuan.

    It is understood that due to the soaring cost of raw materials and labor, the new down jacket this year is generally 30% higher than that of the same period last year.

    And rise in price and

    Warm winter

    And other factors, the Qingdao down clothing market performance is flat, most people are still waiting for the year-end promotional activities.

    Insiders remind consumers that when buying down garments, they should not simply look at the price and style, but also pay attention to "

    Gold content "

    The highest down jacket is the filling.


    The price of duck down has doubled over the past year.


    Recently, a light rain has poured cold into everyone's mind. With the sudden drop of temperature in the island city, the down garment market has become the focus of consumer attention again.

    Yesterday, reporters visited a number of down clothing stores learned that, by the impact of labor costs and raw materials skyrocketing, the price of new down jacket this year rose 30% over the same period.


    A Boston special counter in a large shopping mall in Taitung, the reporter saw that this year has been hanging out this year's newest big red long lady down clothing, the sign price is 819 yuan.

    "The price of the new down jacket introduced last year was only 488 yuan."

    According to the sales staff, there are varying degrees of price increase in addition to women's down jacket, including men's down jacket, men's down vest and feather wear.

    The price increase is not limited to a brand of Bosideng. Reporters visited many down jacket stores in Taitung, and learned that many brands of down coats including only, Bai Jia Hao and Xue Chi increased their retail prices.

    Take a hundred women's down garments as an example. Last year, a down coats priced at 368 yuan, this year's version is similar, and the material thickness is close to the product, the price is increased by more than 100 yuan.


    In addition to several well-known brands of down jacket competition to raise prices, some "miscellaneous brand army" also has the situation of price rise.

    According to the reporter's investigation, at present, the price range of low-end down garments is between 100 yuan and 200 yuan, while the increase of middle and upper grade down garments is more than 300 yuan.

    In this regard, a responsible official of a down garment monopoly Plaza in Taitung said that the price of the down garment this year is rising because the prices of raw materials are soaring.

    According to the latest quotations from the China down industry association, the purchase price of eiderdown is now about 380 thousand yuan per ton, and the record shows that the purchase price of duck down from 120 thousand yuan to 150 thousand yuan per ton in the same period last year.

    In addition, the labor cost of the down garment manufacturers has increased substantially compared with that of last year. With the adjustment of water and electricity prices and other factors, the retail price of the down jacket has naturally increased.


    Citizens do not rush to buy.


    Unlike other clothing categories, the styles of down coats vary little, so sales increase mainly with decreasing temperature.

    But at present, the market of down town clothing has not yet been heated up, and the stores and stores are flat.

    "In November, did I altogether sell 6 down coats? Now people are not rushing to make it."

    In the developed commercial building, Mr. Cui, a down jacket dealer, told reporters that despite the recent temperature drop, the recent cold sales in Qingdao were not particularly severe, and the low temperature cycle was also very short.

    Mr. Cui also said that the temperature had begun to cool down yesterday. But the most busy season for the down jacket sales has not yet arrived. According to the past years, the general business will go to the end of the year, especially in the first few weeks of the Spring Festival.


    Because of the rising price of down garments, some fake and shoddy down garments appear on the market.

    In this regard, the staff of Liaoning road snow Chi down clothing store said that besides buying cloth and style, consumers should also pay attention to the down filling of down garments.

    The state did not set the bottom line for the filling, which also led some down garment manufacturers to find opportunistic gaps.

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