Zhuhai Clothing Fashion Industry &Nbsp; "Thrive And Thrive"

In recent years, the clothing and fashion industry in Zhuhai has shown a good momentum of development, and has made remarkable achievements in production, sales, export and brand building.

In recent years, these Zhuhai brand clothing enterprises, which have developed from the external processing trade, have been gradually developing and developing in the past few years by giving full play to their advantages in design, technology, management and production and processing capabilities, and taking the market as the guidance, enhancing the product development and technological innovation ability of enterprises, cultivating and introducing high-quality professionals, and adopting the form of self operation and franchising.

In 2004, as a famous designer brand clothing enterprise, the state clothes and costume design Co., Ltd. moved from Guangzhou to Zhuhai, and established the state dress design (Zhuhai) company. In July 2005, the European clothing brand Burberry "Boboli" mainland China general agent settled in Zhuhai, which means Zhuhai's fashion and fashion industry environment is full of great attraction.

In December 5, 2003, the State Council approved the establishment of the Zhuhai Macau cross border industrial zone with the positioning of "textile and garment industry as the main body, and gradually building into a brand new fashion design, production and distribution center with high added value, and promoting the development of logistics, exhibition and other related industries".

In December 8, 2006, the Zhuhai Macau cross border industrial area was officially opened. Of the 26 enterprises stationed in the country, 11 were textile and garment enterprises.

Since the implementation of the brand driving strategy by the Guangdong provincial government in 2003, Wiseman has won the title of "famous brand products of Guangdong province" and "famous trademark of Guangdong" and won the title of "the top 500 famous brands in the world" in Zhuhai clothing enterprises.

At present, Zhuhai clothing

Historical background

　　1979年珠海正式建市，在上世紀70年代后期至80年代初期，因毗鄰香港、澳門，與珠江三角洲周邊其它許多地區一樣，那些從香港、澳門帶回來的多姿多彩的服裝、鞋、帽、襪，令人大開眼界，令珠海獲得了港、澳服裝時尚的直接啟蒙，作為我國最早設立的經濟特區之一，1978年，澳門商人曹光彪首開對大陸直接投資的先河，與珠海簽訂了珠海第一家外商投資的毛紡(服裝)企業——香洲毛紡廠項目，1979年1月，香洲毛紡廠成立，1979年11月7日，香洲毛紡廠建成投產，主要生產純羊毛衫和羊兔毛混紡紗，不僅是珠海市最早以補償貿易形式引進外資興建的來料加工企業，也是我國第一家“三來一補”外資企業，1984年，小平同志親臨該廠視察，對該廠大膽改革給予了高度評價。

By the middle and late 80s of last century, garment enterprises in Zhuhai gradually increased, and there appeared Zhuhai Zhenwei clothing companies and other enterprises.

By the early 90s of last century, due to the positioning of Zhuhai's urban development, garment processing enterprises characterized by labor intensive have moved to Zhongshan, Dongguan, Zhongshan, Dongguan and other Pearl River Delta cities. Under the rapid growth of global garment processing export, they have seized opportunities and developed industrial clusters under the voluntary efforts of the enterprises and the government. Zhuhai has lost clothing processing and production in that round of development.

Survival status

At present, Zhuhai's clothing and accessories include wesman, Carso, exceptions, Zhuo Fu, Asana, Sai LAN generation, Carle Randy, Olenti, Yu you, Ya Jia map, Shui yuan, Orr Denman, Saint Rena, and other famous national brands.

In recent years, these Zhuhai brand clothing enterprises, developed from the external processing trade, have taken the advantages of enterprises in the aspects of design, technology, management and production and processing capabilities, guided by the market, improved the product development and technological innovation ability of enterprises, nurtured and introduced high-quality professionals, and adopted self-employed and franchised businesses to gradually create and develop the fashion industry dominated by clothing and cosmetics.

Nowadays, Zhuhai is facing a new period of economic development, including fashion and fashion industry, which gives Zhuhai a new economic development space.

Young and dynamic fashion clothing industry in Zhuhai and Zhuhai has its own unique advantages: besides having a certain industrial base, Zhuhai's great potential for development is more important.

Located in the Pearl River west coast of Zhuhai, the regional advantages are obvious. The integration of the Pearl River Delta region centered on Hongkong, Macao, Guangzhou, Shenzhen and Zhuhai is also inexorable. The Pan Pearl River Delta Metropolis belt is also coming out. The flow of people, logistics, capital flow, technology flow and information flow is unobstructed. The establishment of the University Park, the ascendant of the high-tech industry, and the gathering of talent and technology are inevitable. The China International Aviation and Astronautics exposition and the Zhuhai declaration have enabled Zhuhai to have the capacity of holding large-scale, high-grade and high-class exhibition exhibitions; the International Airport with the international advanced level has now been navigating with the more than 20 cities in the country.

The Hongkong Ling Ding Yang cross sea bridge, Guangzhou Zhuhai railway and Guangzhou Zhuhai expressway will be built soon.

Adjacent to Hong Kong, Macao and the special geographical location in the Pearl River Delta, the Zhuhai can play a role in the channels of internal and external economic and cultural exchanges; the traditional links with Hong Kong, Macao and Southeast Asia have Zhuhai's geopolitical and economic advantages; close to the main navigational routes of international shipping and the geographical conditions of the main navigable inland waters in the region, making Zhuhai easy to connect with the ocean market and the inland hinterland.

With positioning "textile"

Prospects for development

Entering the twenty-first Century, the era of post quota has come, and the process of global economic integration has accelerated. China's fashion consumer market has been formed after nearly 30 years of cultivation. The trend of consumption individuation and green consumption is rising. New and higher demands for the future development of the domestic garment industry have been put forward. The brand awareness has been strengthened. At the same time, the new round of industrial structure adjustment and pfer begins, and global capital influx is more frequent. Foreign fashion brands or direct entry, or merger, acquisition or establishment of agents, China's own brand enterprises are also stronger, and the Chinese clothing market structure has entered a comprehensive integration stage, so when the peripheral production and processing oriented regions appear in the brand pformation.