Ma Yun Wants To Raise The Price By &Nbsp; No One Can Stop It!!

Zhuang Shuai, senior expert of China Electronic Commerce Association and President of space network

Except for the first time.

Nevertheless, Taobao still "safely" through crises, businesses can only repeatedly "compromise" under the balance of morality and interests.

In the final analysis, there is no way out for merchants, because Baidu and Tencent fail to win the battle. In a few years of competition, Taobao has not only weakened but become stronger and stronger; on the other hand, Ma Yun always gamble and won the buyer.

To tell you the truth, what are ma Yun afraid of with Taobao's habitual consumption?

The price increase is for the sake of

In the face of the slogan "supporting small and medium enterprises" and "not making money for the purpose", Ma Yun has been called "the idealist" and "the godfather of entrepreneurship" and so on. Why is it that businessmen who have taken up 80% share of the Internet market have married themselves to Taobao and regard Taobao as the basis of "settling their lives", but have made such a "face change"?

Li Guangdou: I think this is the expected result.

In the final analysis, the most essential pursuit of businessmen is making money and making profits. A free and low-cost service provider can not achieve this goal. After all, there is no free lunch.

However, Taobao is not allowed to say that it has changed. "Changing face" has led many small and medium-sized businesses to oppose or even attack collectively.

At that moment, the "visible hand" waved to the small and medium-sized businesses and Taobao to play fifty big boards, but under the helplessness, Taobao announced five new "compromise measures", such as the implementation of the new annual fee payment for the old merchants, the extension of the standard for one year.

This battle of "facing the city" has given us many important inspirations.

Zhuang Shuai: in fact, Ma Yun should be afraid of "death", and even more afraid of Taobao's "death".

Such a sense of fear makes Taobao remain so flexible and fast executing, but also sensitive and responsive to market and competition.

But at a cost, Taobao is already an aircraft carrier, but it usually wants to turn around or turn around in a small boat. This kind of damage will obviously be magnified several times.

On the other hand, it is more important for buyers, and the "small two" are also very firm, because I am thinking about the interests of buyers. The resistance of businessmen in their eyes is "wrong, is to reflect on their own problems", and those who resist Taobao are not for the sake of buyers, but they are small loach. Sellers can get away from Taobao, and are constantly grabbed by the growing B2C. If we still want to compete with these B2C more quickly, it seems that there is only one simple and crude one: price increases! Let small and medium businesses without capital input be mercilessly cleared from Taobao mall, so that merchants with capital and Taobao with capital will compete with B2C and O2O competitors. Such a rebound was long expected, because Ma knew very well that his ethics could be used not only in the seller's body.

Xu Gangfeng: Taobao has increased the charging standards, which has brought a waking up to the sellers. We should actively carry out multi-channel layout and make good use of Taobao channels instead of relying solely on Taobao channels.

At this stage, Taobao has a unique advantage in online retailing. After entering Taobao mall, the seller can bring in rolling orders and customers.

I think sellers should actively manage the relationship between these customers and become their own customers instead of Taobao customers.

Born in hardship and died in peace.

Sellers should consider carefully in Taobao's comfort nest, prepare various preparations ahead of time, and actively distribute multi-channel sales, so as to effectively resist risks.

Zhou Wei: as a mainstream Internet company, before deciding, it is not only "business in business", but also in "commercial sentiment". We should pay attention to strategies and methods.

The increase in annual fees and deposits by Taobao mall has positive effect on changing the image of "fake distribution market" and improving the benign order of online shopping market. There is no doubt in business: Taobao mall is a commercial platform. It has no guarantee that you can only enter into the business with low cost. It has the right to determine the annual fee of technology service and the pricing of default deposit.

But I think that Taobao has some radical measures in its concrete practice. It is neither comprehensive nor pitional.

Let small and medium-sized sellers have "abandoned" psychological gap; communication channels are not smooth, for small and medium-sized sellers appeal not enough attention, contrary to Taobao always advocated "help SMEs grow" values, eventually led to the outbreak of this incident.

Cao Xuedan: as an independent fashion designer, I have been preparing to enter Taobao mall, so I am very concerned about this incident.

Personally, I believe that the new rules of Taobao have only moved the cake of a few businessmen. After all, Taobao mall is now a leader in e-commerce.

I agree with the reform of Taobao mall. Now the trend of prices is going up. Taobao mall is no exception. The price increase can be done slowly. There is no need to turn over so many times. For small and medium-sized businesses, it can not be accepted for a long time. For small and medium-sized businesses participating in anti Taobao mall, their behavior can be understood. Their persistence and entrepreneurial spirit are also very respectable, but this extreme way of expression by malicious attack is really unconsidered.

However, Taobao mall is too eager to win the sympathy of small and medium-sized businesses. Once malicious attacks are launched, public opinion support will turn.

And violence against violence can not fundamentally solve the problem, communication and dialogue is the way out.

I think Taobao mall will not ignore the aspirations of the vast majority of small and medium businesses, and there will be a suitable solution.

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