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    Removing The Complaints From The High-End Industry Chain For Tomorrow'S Silk Industry

    2011/11/21 9:12:00 18

    The silk industry is often entangled in the industry: on the one hand, as one of the important symbols of Chinese civilization, it is indeed a proudest spot in the field of Chinese textile industry; on the other hand, all its brilliance seems to belong to it.

    History


    China, as the "raw material exporter" and the processing power of the international silk market, accounts for 75% of the world's market output.

    Exit

    Most of the products are raw cocoons and rough processed raw silk, which are located in the upper and middle reaches of the whole industry chain.


    High-end complaints in the industry chain


    At the recently concluded China International Silk forum, experts from Italy concerned complained about China in their speeches.

    raw silk

    Price fluctuation is too big, and silkworm farmers and processors do not scale. The quality of raw silk produced can not reach 5A or 6A grade.


    It's like an extremely professional Taobao who is crazy about purchasing Chinese baby at a very low price. On the other hand, he is complaining about why the baby is not as good as before.


    This is a very embarrassing fact for the Chinese people.

    On the one hand, China's cocoon, silk and silk production accounts for 85%, 80% and 45% of the world's total output respectively, ranking first in the world. The output of Silk Dyed Silk, silk garments and silk knitted products ranks the highest in the world. The export volume of raw silk and green silk accounts for 90% and 60% of the international market volume respectively, which has made a significant contribution to the development of the world's cocoon and silk industry.

    However, on the other hand, raw material exporting countries are not strong countries in silk production.


    At the China International Silk forum held in Xiaoshan, Hangzhou, Qian Youqing, Secretary General of the China Silk Association, announced the output of the main silk products in 1~6 this year.

    The output of raw silk, silk and silk has increased over the same period last year.

    Among them, the production of raw silk was 53 thousand tons, up 24% compared with the same period last year; silk was produced by 12 million 60 thousand, up 50.33% over the same period last year.

    According to the statistics of the National Bureau of statistics, in 2010, the gross output value of the silk industry was 195 billion 900 million yuan, and the industrial sales volume was 192 billion 200 million yuan. In 2010, the export of silk products in China was 3 billion 230 million US dollars, an increase of 10.99% over that in 2009. In 2010, China's silk industry realized a profit of 7 billion 640 million yuan.


    Although the quality of the operation of the industry is getting better, compared with Italy, which stands at the high end of the industrial chain, the brightness of these figures is very dim.


    Italy imported 2010 Silk raw materials and products in the quantity of about 7 million kilograms, amounting to about 400 million euros. In 2010, the amount of raw materials and finished products exported from silk fabrics was about 4 million 600 thousand kilograms, and the export amount was about 760 million euros, about 2 times the total export volume of Chinese silk products.


    Faced with such data, the industry can not help feeling that the same is also a big exporter of silk products. Italy's profits from silk products are far from enough.


    Brand enterprise's adherence


    The world is always developing in this way. Organisms at the top of the food chain always play a decisive role.

    To rearrange the foreign trade strategy and re-examine the path selection of the birthplace of the Silk Road in the past is undoubtedly a proposition that the Chinese silk industry must face directly.


    On the occasion of the China International Silk Fair held at the same time as the China International Silk forum, China's largest silk enterprises came to the scene. They expressed their determination and perseverance with perseverance.


    When reporters walked into the Silk Fair, they entered the exhibition hall door first, and were attracted by the huge exhibition hall such as silkworm cocoon.

    In the video at the door, the new promotional film of Kim Fuchun is shining.

    The exhibition hall is a high-profile display of its brands such as "clothes, language and fragrance".

    As the top ten competitive enterprises in China's silk industry, "Jin Fuchun" brand has been awarded the title of Chinese famous brand product, and the trademark of "golden Fuchun" has been recognized as a well-known trademark in China.


    The silk road is the leading enterprise in Huzhou's silk industry.

    Ling Lanfang, founder of the Huzhou silk company, bought a number of enterprises in one fell swoop when the silk companies closed down in Huzhou.

    At the same time of diversified operation, the silk road has set up "Huan Sha" high grade real silk home textile company to carry out the brand operation.

    The outstanding R & D and design made "Huan Sha" receive high praise in many exhibitions in the industry, and successfully entered the high-end shopping malls in China, which was favored by high-end consumers.

    It is reported that in April 29th of this year, British Royal Prince William was married, and he specially ordered "happy Sha" products.


    The Guangdong silk group, which has a large scale, has accumulated a lot of money in the export field over the years.

    Today, they set up the Hainan silk group in Hainan, trying to find a new way to scale production and build a complete industrial chain, and further enhance their strength.


    Hangzhou's local family business, Wan Shi Li, has also made remarkable achievements.

    At the Olympic Games in 2008, Wan Shi Li became the pride of the Chinese silk industry by firing the blue and white porcelain and the pink dress series.

    Today, Wan Shi Li is also in close contact with the Asian Games, providing a variety of exquisite silk dresses and gifts exclusively designed and produced by Wan Shi Li.


    These enterprises are all powerful enterprises in China's silk industry, and are among the top ten Chinese silk enterprises.

    These brands, with technological breakthroughs, innovative business models and the pursuit of silk culture, are embracing the beautiful vision of silk revival and persistently sticking to this field.

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