The Financial Crisis Has Been Tempered By &Nbsp; Hangzhou Silk Is Reborn In Strong And Static Air.

The confusion of "Silk house"

Hangzhou and silk have a long history.

More than 5000 years ago, Hangzhou was China.

However, the times change.

In the past, Hangzhou was the "Silk house", and now tourists can still buy Scarves and West Lake scarves.

During the financial crisis, the silk industry in Hangzhou also experienced a baptism.

Shen Jian, vice mayor of Hangzhou, said that in the financial crisis, enterprises, especially small and medium-sized enterprises, are as fragile as "sheep" and the government should take good care of them.

He figuratively says that local enterprises and international giants are like wolves and gazelle.

Wolves and yellow sheep are natural enemies, and wolves eat yellow sheep.

Is it better not to have a wolf? The yellow goat will live more freely and safely. In fact, on the contrary, if the wolf is lost, the goat will decline and lose its competitiveness, and one day, it will also die.

This analogy is more appropriate for the silk industry in Hangzhou.

Because of "wolf" and competition, "sheep" can have vitality and vitality.

What the local enterprises in Hangzhou need to do is to turn the sheep into wolves, and compete in the aspects of product structure, technological innovation, pformation and so on, so that they can remain invincible.

Create opportunities on your own.

In recent years, governments at all levels and relevant departments in Hangzhou have worked closely with silk enterprises to grasp the development opportunities and update their development concepts and innovative development models. They have not only done enough homework in supporting policies and supporting enterprises, but also developed a series of silk industry strategies with strong characteristics of Hangzhou to form a unique mode of industrial revitalization.

The annual China International Silk Fair and China International Women's wear exhibition will be a great event in Hangzhou and even the domestic silk industry.

It is worth mentioning that the Silk Fair in Hangzhou is also held in conjunction with the women's Wear Exhibition. Shen Jian said that silk has a long history and culture in Hangzhou. Compared with the women's clothing industry in Shenzhen, Guangzhou, Shanghai and other places, the comprehensive strength of Hangzhou women's clothing is not strong, but its characteristics are outstanding, which is the original designer's brand and the "silk" brand, which complement each other.

As of today, Hangzhou silk dress has formed a complete industrial chain from planting mulberry to silkworm silk to silk textile, clothing design, textile machinery manufacturing, etc. there are nearly 2200 women's clothing enterprises above Designated Size in the city, employing over 300 thousand people, and the total output value in 2010 has reached 193 billion yuan, accounting for 17% of the total industrial output value of the whole city. "Silk house and women's clothing capital" has become another "gold card" of Hangzhou city.

In terms of personnel training, the "COCOON Cup" China International Women's wear designer Grand Prix is undoubtedly a bright spot that can not be ignored.

The clothing design competition for the purpose of training high-end talents has been held for six sessions. So far, 24 outstanding designers have been selected to study at the international first-class design institute.

It is understood that after the return of more than 20 lucky women, most of them are the main designers or independent entrepreneurs in women's clothing enterprises in Hangzhou.

A scientific and rational industrial development plan is the basis for the steady development of Hangzhou's silk industry.

In view of the fact that silk enterprises are mostly small and medium-sized enterprises, Hangzhou has issued many policies and measures for the financing difficulties of small and medium-sized enterprises, and is gradually refining and refining in specific implementation, further adjusting the financing conditions and threshold of enterprises, and encouraging financial institutions to support corporate financing by means of policy loans, export order mortgage loans and cocoon silk pledge loans.

In recent years, the development trend of each node of Hangzhou silk industry chain has improved significantly, and the effectiveness of various policies and supporting services has begun to appear.

With a strong breath and a calm breath.

"Silk control" refers to the "complex" that some people have for silk, which can not be separated or left behind.

Not because of the silk "no money" and abandon, nor because of the desolation of the silk and reduce "love".

In Hangzhou, there are many such "Silk control".

Fei Jianming, the president of Hangzhou Silk Association and general manager of the former Wan Shi Li group, is one of the representatives here.

He was born in a sericultural family in Hangzhou, and is currently the chairman and general manager of Zhejiang golden Fuchun Group Limited.

This factory has been a factory director in a small state-owned factory, and has successfully expanded the enterprise to become a general manager in a wholly foreign-owned enterprise, and has gradually made the enterprise "the professional manager" who has the strongest strength in the Chinese silk industry. In the year when he knew the fate, he chose to start his own business again and took the heavy responsibility of reviving the silk industry of the people.

Today, he is leading Kim Fu Chun to explore a new way to make Chinese silk enterprises bigger and stronger through integration of resources and integration of industrial chains.

Look at those family entrepreneurs who are committed to the silk business, such as Shen Aiqin, the founder of Wan Shi Li and chairman of the board of directors of the current company, she founded the Pearl Bridge silk mill in 1975, so that a small business from scratch, from weak to strong, led countless countless silk people to stick to silk for more than 30 years, so that Zhejiang silk can finally feel proud and proud of the world at the Olympic Games.

During her term of office as the National People's Congress, she proposed that the two words of "silk" were specifically added to the national "11th Five-Year plan" outline, which expanded the development space for hundreds of thousands of sericulture farmers and thousands of silk enterprises nationwide.

The designers on the Silk Road are also the representatives who can not be underestimated.

In 2001, Wu Haiyan, a Chinese excellent designer who won the National Golden Summit Award, returned to his native Hangzhou. In the small West Lake, he held a show called "Oriental silk country".

Today, she is still studying the silk deeply, and at this year's silk Expo and women's wear exhibition, launched the "2013 spring and summer Chinese silk dress trend."

In the wake of the financial crisis, Hangzhou's silk industry has entered a special "Metamorphosis" period.

The traditional industry in this predicament is highly regarded by people.

Fortunately, the silk industry is supported by such a group of mainstay. In grasping the heading, the grace of this dress, the quintessence of Chinese culture, will surely come out of a brand-new silk road.