Analysis Of China'S Footwear Business Ecosystem

After the "Da Vinci" incident, there was a certain degree of reversal in consumer psychology.

For example, according to Xinhua News Agency's report in April this year, our country's export food pass rate has been over 99.8% for several consecutive years, while domestic food has only about 90% pass rate (I think 90% is too optimistic). Why is there such a situation? On the one hand, it is, of course, the absence of supervision by the domestic vocational and technical department; on the other hand, domestic enterprises do not seem to know much about the concept of "globalization".

To take the shoe industry, on the one hand, we have the ability to do the international famous brand OEM for "ADIDAS" and "NIKE". On the other hand, "made in China" is almost equal to the cheap and big road goods in everybody's impression.

Against this background, it is not difficult to understand why so many shoe makers are willing to register the name of western style and go abroad to set up a "waistcoat", or even to buy foreign brands at large.

There is only one reason: the "China made" business ecosystem lacks support.

There is no doubt that with the continuous strengthening of information technology, consumers will have more understanding and re recognition of foreign brands, while the "Da Vinci" incident just acts as a fuse, and the process of changing the consumption concept of Chinese people has been accelerated.

From this perspective, I think, this is not a good thing.

For the shoe industry in the process of pformation, I still insist on the view that "made in China" should give everyone a brand new image. First of all, enterprises must have a "globalization" vision. Only when the overall image of "made in China" has been recognized by everyone, can local brands get a greater degree of recognition.

Secondly, any enterprise should understand that brand building needs marketing advertising level.

In addition, we urgently call for the improvement of relevant industry standards and related departments' supervisory responsibility system and give us a healthy business ecosystem.