The Gross Profit Of The School Uniform Is Over 50% &Nbsp; The Manufacturer Is Reluctant To Talk About The "Cost"

Reporters interviewed Shenzhen school uniform production enterprises, only one explained the price rise in detail, the industry questioned: "gross margin can not be low".

"Production costs of raw materials and labor are rising constantly, and students' clothing is facing greater pressure of rising prices."

This is the reason for the price increase listed in the announcement of the Shenzhen Municipal Education Bureau in the school uniform price adjustment notice.

"As parents of students, I am also a consumer of school uniform."

Chen Xuhua, deputy general manager of a large garment enterprise in Shenzhen, told crystal reporters that with her recent experience in the clothing industry, the cost of production is indeed on the rise, and the price increase can not be said to be without reason.

But she also believes that as a special family that is closely related to every Shenzhen family.

Journalist survey

School uniform manufacturers are reluctant to talk about "

The reporter inquired the website of Shenzhen Education Bureau and all 9 school uniform manufacturers, and did not find any information about the cost of school uniform.

Subsequently, the reporters call 9 enterprises, of which 8 are local enterprises in Shenzhen, a Xiamen enterprise, hoping to exchange the cost of school uniform that the parents care about. Surprisingly, most of them have "closed the door" to reporters.

Mr. Chen, head of the school uniform project of Shenzhen best garment company, was very active and invited reporters to interview.

But then, when confirming the interview, the attitude of the other party turned 180 degrees, making 5 calls continuously.

On the second day, the reporter told the receptionist of the company the intention of the interview company leader, and after the other party entered the office, he refused the interview request.

Some of the other winning school uniform production enterprises, some of the phones were not answered, others said that the responsible persons were not there, some asked reporters to send letters to the interview, but they never replied after sending letters.

There is a school uniform called "Feng Dan", which has been allocated in accordance with the phone number on the official website. After joining it, it claims to be a trading company running red wine, not a clothing enterprise.

After several twists and turns, Xu Yi, chairman of Xiamen Yuxin industry and Trade Co., Ltd. accepted the interview with Jing Bao reporters on the issue of school uniform cost.

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Xiamen:

The cost of making garments has increased a lot in one year.

Shenzhen uniform is not expensive in China.

"This year's market is only a year away from last year, and the cost of clothing industry has risen dramatically." Xu Yi introduced the cost of cotton yarn, CVC materials, dyestuffs and artificial labor to reporters.

Cotton yarn:

Shenzhen's school uniforms are mainly sports, and cotton yarn is the most important raw material.

In the second half of last year, the price of clothing materials rose sharply in the international market. By the beginning of this year, cotton yarn had risen to around 140 thousand yuan / ton, compared with 80 thousand yuan / ton last year, almost 80%.

CVC:

It is a blend material containing cotton and polyester, mainly used for making shirts and gowns in school uniform.

Last year, the purchase price of CVC was roughly 15-16 yuan / meter, and now it has risen to 23-25 yuan / meter.

Dye:

Dark dyes last year cost about 18 thousand yuan / ton, and now it has reached 30 thousand yuan / ton; light colored dyes also increased from 6000 yuan / ton last year to 10 thousand yuan / ton.

Wages for workers:

In recent 2 years, the wages of workers in garment enterprises in Xiamen have increased by at least half.

3 years ago, a garment factory usually recruited a skilled worker at a monthly salary of 2000 yuan. Now, it can not recruit workers for 3000 yuan a month.

After listing the rise in production costs, Xu Yi said that if the price of Shenzhen did not rise, manufacturers could not recover the cost. Therefore, in this year's Shenzhen school uniform bidding, the average price of Xiamen Yuxin and 8 other enterprises is 20.50% higher than the current student price.

"Shenzhen Education Bureau is still considering the interests of students in Shenzhen, and compulsively lowered the price by 6.48 percentage points, which is the current price increase."

Xu Yi said.

In addition to Shenzhen, Xiamen has won the school uniform supply in many other cities in the country.

According to Xu Yi's interview with crystal newspaper, the price of school uniform in Shenzhen is cheaper than that in many big cities under the premise that the styles and materials are exactly the same.

"For example, the winter sports uniforms in middle school are exactly the same as those in Fuzhou, but the price in Fuzhou is 120 yuan, and only 90 yuan in Shenzhen." in Shenzhen,

Xu Yi told Jing Bao reporters that the primary school summer sportswear was priced at 53 yuan in Shenzhen and 72 yuan in Fuzhou. The school uniform in Shenzhen was cheaper than 1/4 in Fuzhou under the same materials, specifications and styles.

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Education Bureau:

Temporarily unable to respond

Yesterday, Jing Bao published a survey of the sudden rise in price of school uniforms, which immediately attracted many parents and students' attention.

However, last week, Jing Bao sent an interview letter to the Municipal Bureau of education on the issue of school uniform price rise.

How much is the cost impact of the increase in the price of school clothes? How much is the cost accounting checklist that has been passed by the price department? Can it be disclosed to the public? For this reason, reporters rushed to the City Education Bureau yesterday afternoon to conduct an interview.

In the school safety management office in charge of school uniform, the reporter saw that an interview letter sent to the City Education Bureau a week ago was indeed on the desk of a staff member of the Department.

The person in charge of the office was in the office at the time, but avoided reporters, and arranged for the staff to lead reporters and interview letters to the policy and regulation department for response.

However, the head of the policy and regulation department told reporters that the interview letter sent to the Department had been handed over to the school safety management office. However, because the school safety management office had not responded to it, he could only continue with the school safety management office.

Citizens:

It is not impossible to rise.

But the cost is clear.

As a school uniform consumer and a garment operator, Chen Xuhua does not have a simple negative attitude towards the price rise of school uniform.

"I know that the cost of clothing production has indeed risen, but whether the increase is reasonable or not, whether the process is pparent is a problem."

She said that school uniform is different from ordinary clothes, and it is a special commodity that every family with children can not get away from, and is closely related to compulsory education. Therefore, its price adjustment is not a problem that can not be bought, but whether the accounts are pparent.

Among the people interviewed, this view is not unusual.

The notice of "price adjustment" announcements that "the production costs of raw materials and labor in recent years have been rising, and the price of student clothing is facing greater pressure of rising prices". How much pressure does the raw material and labor cost rise? How much pressure does the price of raw materials and labor increase? Notice that the principle of school uniform pricing is "guaranteed profit", then how much money will be kept to keep the book, and how much profit margin the winning enterprise has to maintain? The Municipal Education Bureau has the responsibility and obligation to provide a detailed survey report for the public, explain to the public in detail about the reasons, basis and scope of the price increase, and seek the opinions of the public before formulating a specific price adjustment plan, so that we can understand more than 100 million students' parents. Zhang Xiaona, a primary school student who lives in Futian District lotus three village, said that the city education bureau did not make any public notice and communication to the public. In November 4th, students of Shenzhen primary and secondary schools suddenly appeared.

Industry questioned

"At least half of gross profit margin".

Reporters interviewed some people in the clothing industry yesterday.

Ms. Cai, director of a well-known brand clothing company in Shenzhen, told the newspaper reporters that the rising cost of clothing is indeed a fact. But in terms of Shenzhen uniform, its cost may not be as high as that of other high-end garments.

Ms. Cai said that for clothing enterprises, the design cost of a product usually accounts for 10% of the total cost. However, for the school uniform production enterprises, the style is single and has not seen improvement and innovation for many years. It is hard to imagine how much design cost these enterprises have invested.

At the same time, Ms. Cai pointed out that the price of clothing materials has dropped after the price surge last year, such as cotton yarn, which has dropped from 140 thousand yuan / ton at the beginning of the year to 120 thousand yuan / ton.

"From the comprehensive analysis of fabric, workmanship and style, making a school uniform in Shenzhen can not lower gross profit rate, at least more than half."

Ms. Cai said.

There is also an interview with the clothing industry insiders said that the school uniforms not only have no design costs, cloth dyeing is blue and white and so on very simple, the cost is not high, although the raw material has risen, but this year has been in the fall, as the successful 3 years of the enterprise, is not not able to digest these factors.