The King Of The Future Garment Industry Must Have The Dual Genes Of Tradition And Electricity Supplier.

2011/11/22 9:12:00 38

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Apparel E-Commerce Channel Market

E-commerce has become

Garment industry

Channel accelerator, the second quarter of 2011, China

clothing

The size of the online retail trade was 46 billion 900 million, up to 17% compared to the first quarter.

According to the forecast, the market scale will reach 170 billion in 2011, and the increase will exceed 50%.

The electricity supplier has become the accelerator of clothing channel.

Regarding the integration of clothing and electric business, I think there are two trends in the future, one is clothing.

brand

Electronic commerce, that is, the traditional clothing brand began to try to pfer to the network; the two is the brand of clothing business, whether it is Amoy brand or peripheral brand, is developing faster than the traditional enterprise imagination, they have grown up rapidly, and more and more sought after by the capital. This brand of clothing electric business will be branded in the next stage.

The future apparel industry must have dual genes of traditional brands and e-commerce brands.

So how should traditional enterprises cut into e-commerce? They should learn to walk on two legs by tradition and electricity providers.

As the bottom line, the traditional electricity supplier is added value. Because of the tradition, the cost risk of e-commerce exploration will be reduced.

Besides, we need to point out that we should not control it in an area, but we must be good at using external forces. If we are inadequate, we can fully rely on external forces.