Competitive Trend Survey Of Garment Industry In 2011

China

Some visionary Chinese entrepreneurs see this opportunity. In the past more than 10 years, they have made great efforts to learn from European counterparts and gradually invested their capital and energy from factories, land and equipment to talents, design and innovation.

Compared with the famous Chinese garment enterprises in the 90s, brand enterprises have the following 4 common characteristics: most of their leaders have received higher education, and their team has a higher education level; they are basically in the first tier cities, have no own production capacity, and mainly invest in the product development and sales network; engaged in women's clothing that requires higher design content; basically do not do TV advertising, but there are many marketing inputs.

Gradually, their product style began to be recognized by the market, forming a stable loyal customer group, and the gross profit of their products steadily increased. This allowed them to have more capital to use the world's top fabrics and use the internationally renowned designers to increase investment in product design and development and brand fashion.

In these enterprises, there are many designers from Hongkong, China, Taiwan, Korea or Japan, and more and more world-class designers from Paris, Milan and other places.

When we see these successful fashion companies that push their brands to the market and win higher returns, we must not measure the price of their products in the ready-made industry standard.

Chinese fashion consumers need high-grade, demand worthy and valuable high fashion, especially products that need to be launched every quarter according to the international fashion trend.