Why Is Shiling Leather Leading Position In Climbing Leather Industry?

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The industry also has to admit that people in Shiling engaged in leather goods are happy.

Their working conditions are driven by many factors, such as the macro environment and objective factors, and the government's efforts to create a "soft environment".

Even in the context of a sharp decline in the export volume of the country, Shiling leather products still stand firm.

"The impact is still there, but not big."

Ye told reporters, "leather suitcases and belts are all daily necessities, there will always be demand in the market, but the profit space has indeed declined."

Why does a small town without leather and leather make the leading position in leather and leather goods industry?

government

Shiling leather goods should be lucky to have met a government that concentrating on upgrading the industry. The government should also be pleased that the leather industry is not just bringing industry to Shiling.

It can be said that without Shiling government, there is no Shiling leather goods; no leather goods, there will not be a professional demonstration town "Shiling".

Shiling has done many things in order to enhance the industry, including encouraging and guiding enterprises to take part in nine measures to formulate leather leather goods national standards and industry standards, apply for the construction of leather and leather testing centers at all levels, and implement talent strategy, and strive to upgrade leather leather industry. The collective registration of Shilin leather goods has been completed. The Tianbao trademark of Tianbao leather products factory in Huadu District of Guangzhou has been awarded the famous trademark of Guangzhou. Guangzhou's Fiji luggage and bag Co., Ltd. has been involved in the formulation of seven national standards for travel bags and industries.

Shiling Town Party committee and government supported the establishment of Shiling (International) leather goods city, leather leather industry research center and other facilities, organized the establishment of China (Shiling) leather leather festival exhibition platform, and proposed "one village one brand", from "Shiling manufacturing" to "Shiling creation" and a series of policy models.

In the formation, development and maturity stage of the industry, the role of the government is more prominent in the critical period of pformation and upgrading.

Especially in the current global financial crisis, the global economic recession has a huge impact on China's manufacturing industry. The Shiling Town Government has taken various measures to actively promote investment promotion, in order to achieve industrial upgrading on the spot, and to ensure that leather leather industry still gathered in Shiling and made greater progress after the crisis.

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personnel

Although the shortage of talents is still one of the main problems that haunted the development of Shiling leather goods, it can not erase the efforts made by local people in talent cultivation.

On the one hand, Shiling Town Government has formulated various preferential measures, and actively created conditions, attracting a large number of high-quality leather and leather products, design, management and other professionals to start business, providing a high level of talent protection for the development of Shiling leather and leather industry.

On the other hand, we should actively carry out professional education and skills training.

Shiling has cooperated with Beijing leather school, Guangzhou industrial and commercial Career Technical College, Italy ARS ARPEL group and other institutions, set up specialized training schools in Shiling, set up teaching points such as China leather industry skills training (Shiling) base, and actively trained talents such as design, research and development, skills and technology, greatly improved the comprehensive quality of workers, and played an immeasurable role in promoting the economic and social development of Shiling Town.

Here, we must mention the establishment of postdoctoral scientific research workstation in leather leather industry.

Through postdoctoral workstation, Shiling not only attracts more talents to gather Shiling to carry out engineering research and technological innovation, but also excavates and cultivates various high-end talents for the industry.

As the first established post doctoral workstation in China leather and leather industry, it plays an important role in Shiling leather and leather industry.

Professional market

Shiling has six industrial parks, eight major raw materials and auxiliary materials market, five construction products market, 47 industrial public service platforms, 23 square kilometers of leather and leather industry gathering area, and has achieved the five largest scale of industrial scale, number of merchants, local government support, industry influence and industrial function expansion.

Among them, the specialized market dominated by product wholesale and trading has obvious agglomeration effect and scale advantage, and has formed a market community, resulting in huge commodity flow, information flow and currency flow, and widely driving related industries and radiating the world.

Among them, Shiling (International) leather leather city has been identified as one of the four major markets in Guangzhou, and the largest leather and leather wholesale market in Guangdong.

In 2000, it was invested by Guangzhou GUI Li Industrial Co., Ltd. with a total land area of 800 mu. Now, the five phase project has been completed. The construction area is 800 thousand square meters, and more than 3500 shops are built. Among them, the first, second, fourth and five periods mainly run raw and auxiliary materials such as leather and hardware. The third period mainly deals with leather and sewing equipment. There are facilities for banks, passenger stations, large storage and distribution squares, network information platforms, convention and exhibition centers, catering and other facilities in the city, attracting nearly 2200 wholesalers to enter and operate, and the daily turnover of the city is over 30 million yuan.

With a total construction area of 300 thousand square meters, the Shilin (global) leather hardware faucet market, which was officially opened in May this year, has perfect hardware and software facilities. The combination of office buildings and shops has set up a one-stop full set of specialized markets for businesses, including trading, display, trade negotiation, business office and information exchange.

Shiling Town Committee Secretary Quan Taiyuan said Shiling (global) leather hardware leading market will further expand the professional market space of Shiling leather leather industry, and provide strong support for building new terminals of the professional market, extending the brand incubator platform, strengthening the leading role of the market for leather leather industry pformation and upgrading, and forming the pricing advantage and the regional influence of the "Shiling price".

Dominant brand concentration

Shiling Town through the establishment of leather leather city, holding leather leather Festival and other measures, all directions, multi angle publicity and promotion of Shiling, polishing the "China leather goods" regional brand.

In order to realize the resource sharing of intangible assets, Shiling Town also applied for registering the "Shiling leather goods" collective regional brand, and set up the "China leather goods city - Shiling franchise store", unified image and logo, strengthened the core position and leading role of regional brand, and attracted more excellent brands to enter.

Shiling has AOKANG furniture company, Bao Lan bag and luggage company, Fei Gao luggage Co., Ltd., Tianbao leather goods company, Xinbao leather products Co., Ltd., Zheng Hao Leather Co., Ltd., Guangzhou Red Valley leather products Co., Ltd., Monalisa leather goods company and so on more than 2000 enterprises settled, and gathered Montagut, Wei Wang, Paul Lande, AOKANG, Monalisa, Tianbao and other famous brands, become the national leather leather industry brand most concentrated area.

Commerce Chamber

Huadu District Chamber of Commerce holds annual activities such as business related fellowship, large-scale business forum, etc., to seek more business opportunities for the vast number of member enterprises and jointly promote the harmonious and healthy development of member enterprises and expand the market.

Efforts should be made to enhance the influence, cohesion and centripetal force of the chamber of Commerce, enhance the competitiveness of the products of member units, and guide member enterprises to further increase their independent innovation efforts and implement brand strategies, so as to jointly expand and strengthen industrial clusters.

It can be said that Shiling has become a "Shiling" and can not do without its own efforts and support from the government, chamber of Commerce, professional market, talents and so on.

In the face of the pformation and upgrading of the industry and the poor environment of the world economy, Shiling should be more advanced and stronger in the international market.

number

Shiling has gathered more than 6000 leather production enterprises and more than 1.5 leather goods raw and auxiliary materials and sewing equipment businesses, employing over 250 thousand people, producing over 500 million leather products annually, with an annual output value of 10 billion 950 million yuan, with an average annual growth rate of over 20%.

Its products are sold to 136 countries and regions, including France, the United States, Italy, Southeast Asia and South Africa. The share of products accounts for 60% of the Guangdong market, and 30% of the national market. The total volume of leather and leather trade ranks first in the country.