The Impact Of The Price Of Logistics On E-Commerce

With the popularity of e-commerce in China,

It can be said that the relationship between logistics and electric business is flesh and blood.

Recently, the rising price of the express industry has brought a lot of influence to the e-commerce industry.

Even if the shipping cost of a single piece of goods is up to 1 yuan, the average monthly cost of Taobao small businesses, which is only more than 100 pieces per day, will increase by around 10000 yuan. How about the impact on large e-commerce websites?

Wu Yiming, CEO of fashion e-commerce website, said that from the short-term perspective, the price increase of the express industry will definitely affect the cost of the company, but in the long run, it is still hoped that the express industry can develop faster and more perfect. 100.

Wu Yiming said that unlike ordinary e-commerce platforms, Yao's 100 pursuit is not simply to make the company bigger, but to let every customer be satisfied with the goods he purchased and the whole service process, and the service process includes whether the goods arrive on time and whether the goods arrive at the time of the packaging is intact.

If the customer is not satisfied, can it return in time, only in this way can we improve the customer's turnover rate.

Wu Yiming hopes that the express industry after price rises can improve service better.

Logistics is an important part of every e-business platform. Customers' first impression of online shopping comes from logistics. The importance of this first impression may exceed that of the merchandise itself.

Because if you wait a week or longer before you get it, even if the product is better, the customer's impression will be greatly reduced, especially for food products with short shelf-life.

Wu Yiming told reporters, "Yao Dian 100" will seek cooperation between quality express companies, because the 100 point itself has strong business platform and management capabilities, and 100 will make use of these advantages to achieve a good operation mode with third party logistics.

Of course, we must also require courier companies to have good management and operation capabilities.

In addition, a number of powerful e-commerce enterprises will consider building their own logistics network, but self built logistics has both advantages and disadvantages.

Profit lies in the control of logistics itself, which can solve the problem of the quality and price of logistics service. The disadvantage is that self built logistics needs a lot of investment for a long time, and the pressure on e-commerce enterprises is quite large.

As far as the current situation is concerned, the majority of e-commerce enterprises are forced to accept the reality of price rise in logistics. Is the price of logistics industry linked to services?

According to the data from the State Post Office, in September, the effective appeals of the consumers on express business were 3882, a straight increase of 39.5% over August, of which 49.1% accounted for 49.1% of the express express delays, accounting for 23.5% of the receiving service.

A few days ago, the China Express Association announced the implementation rules of express enterprise grading, which will be graded according to the service level, informationization level and personnel quality of express enterprises. The assessment results are divided into 4 grades, namely five-star, four-star, Samsung and two star, with the highest five star rating in turn.

It is hoped that after the standardization and grading of industry, there will be an essential leap in the logistics industry, which will enable consumers to feel the fast and quality assurance of logistics services, thus promoting the further development of the e-commerce industry.