Adidas Trademark Competition &Nbsp; Encountering Waterloo In China

Adidas has a long history of "three bars competing for hegemony" in the world, but whether the three bars on sportswear are general graphics or exclusive Adidas is still controversial.

In the past few years, many Chinese enterprises have also been prosecuted and lost all.

But this year, ADI encountered Waterloo in China, and this time he won the battle. ADI is the Jinjiang textile and Apparel Association.

Adidas's three bars

It has to start in 2002.

In September 13th of that year, Adidas applied to the State Administration for Industry and Commerce Trademark Office to apply for the registration of the "three bar line" trademark, which was designated to be used in twenty-fifth categories of clothing.

If the trademark is registered successfully, it means that Chinese clothing enterprises can not use three bar lines on the side of the garment.

For this reason, the Jinjiang textile and Garment Association has submitted an objection application to the State Trademark Bureau and the business jury.

However, the result is: the trademark is approved for registration.

The reason for the ruling was that the three vertical bars had established corresponding relationship with Adidas after long-term use.

"Disputed trademarks (three bars) contain general graphics for specifying the use of commodities, which are not significant and can easily cause confusion in the market.

Adidas's malicious registration of monopolized market is an act of unfair competition prohibited by law.

In reply, the Jinjiang textile and Apparel Association expressed incomprehensible comments on the business jury, and then filed a lawsuit against Beijing first intermediate people's court last May.

In the Beijing intermediate people's court, the Jinjiang textile and clothing association showed new evidence: as early as 80s of last century, Tianjin knitted sports clothing factory used "three bars" and "two bars".

The Chinese clothing association also offered help. It has proved that the design of a bar, two bars, three bars and five bars on the side of the sleeves and trousers is a fashion decoration commonly used by Chinese clothing enterprises, and it is a common pattern of sportswear in the Chinese market.

Accordingly, the court overturned the ruling of the business jury.

However, the business jury and Adidas refused to accept this decision, and the Jinjiang textile and Garment Association was informed of the Beijing high court.

Results in February of this year, the Beijing High Court upheld the original verdict.

At this point, a dispute between China's footwear industry and ADI's "three bars" ended in China's victory.

"This lawsuit has a great influence on Chinese clothing brand."

Lin Congying, chairman of the Jinjiang textile and Garment Association and chairman of the nine Mu Wang, said in a media interview that this means that all enterprises in China can use the "three bars" in accordance with the law and do not have to worry about becoming a defendant.