Coexistence Of Shops And Bankruptcy Cases Coexists With &Nbsp;

Another big ole is expected to debut in Beijing at the end of the year.

So far, 3 Beijing outlets will appear this year.

At the same time, there are some outlets in the domestic market which are difficult to operate or even shut down.

In the industry view, the high demand for the ole shop has become a high demand.

This year is undoubtedly the great development year of Beijing's "outlets".

From the beginning of the year to the end of the year, 3 big orlie opened, and the otter giants, including Yansha, talked more than once.

In January of this year, spryce orrice, near the airport's second high speed, began its trial operation, which opened a prelude to the expansion of Oteri J's format in Beijing.

Subsequently, Florence Town, Beijing Tianjin Road, opened in May, and its investors, Italy retail giant RDM group, attracted many brands such as Prada, Fendi and Burberry.

Next month, in Changyang, Fangshan District, the orbits North China flagship store, which has been preparing for a long time, will open and become the first Western otter project in West Beijing.

The operation of several outlets in Beijing has brought many good news.

A few days ago, Kou Ping, general manager of Yanlai Lai, general manager of the ole Lai, said in an exclusive interview with reporters that Yansha ole has completed the annual sales task by the end of October this year, and this year sales will still maintain an increase of 500 million yuan, breaking through 3 billion yuan.

As an upstart of Beijing's outlets, Seth orle has been quite mature after two years of business, with an annual growth rate of 70%.

According to a notice issued by spring department store, the company will be incorporated into the listed company next year and will start to own property, which fully reflects its parent company's affirmation.

Chen Junming, general manager of Seth group, said that 7 out of the 5 outlets in the next year.

At the end of this year, the North China flagship store in Changyang town of Fangshan District is about to open.

In line with Changyang town's plan to build CSD (central leisure shopping area), Fangshan's ole flagship store expects total investment of nearly 1 billion yuan to absorb more than 300 international brands.

After its opening, it will serve as an economic engine and be built into an otter project that will radiate the North China region.

The future of small and medium ole is worrying.

Contrary to the successful road of Yansha and Seth Ole, it is the decline of many so-called outlets.

According to the reporter's investigation and development, Beijing has more than 30 discount stores in the name of Oteri J.

But apart from the four or five familiar consumers, most of the ole are facing the embarrassment of less patronage and long-term losses.

Reporters in the Shijingshan District apple orchard near the linterdo outlets discount stores, even at the weekend, the store did not ushered in too many consumers.

Reporters interviewed randomly found that most of the people who came here were nearby residents, and "low prices, big cards, and old styles" became the most impressive impression of consumers.

The Pearl, located near Tiantongyuan, Changping District, has become a "mixed brand area".

Reporters saw that the number of commodities in Pearl ole was quite large, but basically there was no brand "foreign trade goods". The top few brands were almost all made of domestic two or three line brands.

Mr. Zhang, who lives in Tiantongyuan, told reporters that because of the low quality of merchants, there is often a phenomenon of selling and selling.

"Some merchants directly from the next" Tian Tong tail goods "wholesale, here to pretend to be a genuine sale.

In the industry view, these different sizes of outlets are not consistent with outlets' name + discount.

Unable to attract high-quality brand resources is a common problem for small and medium-sized outlets.

A person who worked in a large ole said that the ole market in Beijing and even the whole country has begun to split up. With the quality brand resources tilting towards the brand with the brand appeal, the gap between the large OLE and the small and medium-sized ole will gradually widen.

In fact, inadequate investment and insufficient hematopoietic capacity have led some ole to die.

It is reported that the outlets of jiangles District in Jiangbei District of Ningbo were sealed up by court recently and declared bankrupt.

Many projects that opened last year or the first half of this year are still closed.

Test operator capability

At present, the domestic market looks like a blue ocean.

However, as department stores and shopping centers grow steadily, Oteri J's overspeed development has determined the cruelty of its market competition.

Kou Ping told reporters that Oteri J, as a brand discount shop, needs support stores in the department stores and shopping centers.

"For the same brand, the rest of the ten stores can support an operation of outlets.

Under the premise that the number of stores is growing little, Oteri J will emerge in large numbers, and the brands will have a choice to enter. This is undoubtedly a test for operators.

Lai Yang, Secretary General of the Beijing Business Economics Association, also believes that orlies needs operators with enough large resources to operate in order to match the name and discount.

The key factor that the mature outlets are able to recognize in the industry is that they have established good cooperative relations with a number of well-known brands.

In fact, the big operators have also seen the attraction of the Chinese market, including more than 20 well-known operators including the European retail giant RDM group, Japan's largest real estate developer and OUTLET operator Mitsui realty Co., Ltd.

At present, Oteri J, who has more successful operation in Beijing, has strong backing.

Behind the Yansha and Seth, there is a large group of department stores as a support; behind Beijing and Italy outlets is the strong combination of RDM group and American Witt company; the ballet rain outlets, which will be landing in Beijing, Zhejiang, Guangdong and Hainan, is composed of OOM, a joint venture invested company of British, French and Chinese, and OOM, the first business leader of China's Oteri J.

After that, how many operators are still ready to move is unknown.

In the next 5 years, China's market will inevitably come to a desperate fight.