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    Why Online Shopping Is Repeated?

    2011/11/25 9:55:00 24

    Online Sports Shoes Brand Adidas

    Recently, Fujian's public security organs have cracked down a number of cases of online selling and selling, involving hundreds of millions of dollars.

    This has sparked concern among netizens. People have been asking questions: why do online sales still go on repeatedly after many strikes?


    Reporters have learned that the use of Internet trading platform for sale is becoming a new trend of infringement of intellectual property rights and crime, showing a trend of multiple interests, forming a chain of interests: small businesses and small businesses in some cities along the southeastern coast have produced large quantities of infringing products of counterfeit well-known brands, which are sold to all shop operators through level 1 and two wholesalers. Online operators sell products to the whole country and abroad through online pactions and express pportation.


    The experts pointed out that while increasing the strike force against such crimes, we should also strengthen network supervision. Especially those who provide platform for Internet pactions, they should assume the responsibility of supervision and provide convenience for the activities of selling fake products. For production enterprises, we should speed up pformation and upgrading, strengthen innovation and create autonomy.

    brand

    That's the way to survive for a long time.


    Online sales are booming, creating a "boom" in the fake factories.


    Since the beginning of this year, the shoe market of Jun bamboo village in Mawei District of Fuzhou has suddenly ushered in a blowout of business volume, thanks to the rapid development of online shopping.

    Active and shuttling in the more than 1000 square meter small shoe market is usually not the consumers who buy shoes, but the wholesale shop operators and express company employees. Here, there are more than 1000 shoe express orders sent to all parts of the country every day.


    Lin Liang, the head of the economic investigation team of the Mawei branch of Fuzhou Public Security Bureau, said: "a large number of fake brands are sold here.

    Gym shoes

    and

    Clothes & Accessories

    Including Nike, Adidas, CONVERSE and other brands, online trading has become a new channel for selling fake products, and sellers have set up online stores at some websites to sell infringing goods at a low price of 100 yuan to 300 yuan.


    Police found that the police investigation found 3 counterfeit criminal gangs. They bought a lot of fake brand of sportswear and shoes in Guangdong, Fujian and Putian, and registered dozens of "merchants" on some websites. They sold fake Nike, Adidas, Lining, and other contacts through QQ, telephone and so on.

    Puma

    CONVERSE and other brands of sportswear and shoes.


    Most of the online stores sell mostly brand new shoes and apparel such as Nike and Adidas. The simulation is very high and the workmanship is fine. It is hard for ordinary consumers to find the true and false. One of the Adidas sports shoes with a market price of more than 1000 yuan is priced at only 300 yuan Online, and buyers come from all over the country and abroad.


    Online shop operators pfer goods to higher level wholesalers or producers according to the number of orders received every day, and then deliver them through express channels.


    At the end of October this year, the police launched a unified network operation, launched nearly 100 police officers, arrested 14 suspects, seized a large number of counterfeit Nike, Adidas, Lining, Puma, CONVERSE and other brands of sports shoes and sportswear nearly 10000 pairs (pieces), involving about 20000000 yuan.


    This is just one of the recent achievements of Fujian police in cracking down on the crime of Internet sales and crime. The Fujian Provincial Public Security Bureau's economic investigation team said that since this year, Fujian police have focused on the new crime of cracking down on Internet sales in the special action against the infringement of intellectual property rights. Since September alone, the police have cracked hundreds of cases of Internet sales, involving hundreds of millions of yuan.


    The lack of online shops has become the source of counterfeit goods.


    The reporter learned from many public security organs in Fujian that compared with the traditional physical shops, the threshold and cost of setting up shop are much lower than that of traditional physical stores. There is no need for shops, rents, or even registration of industrial and commercial taxes.

    In recent years, Internet stores have attracted more and more entrepreneurs, and online shopping is in the ascendant trend.


    At the same time, due to the low threshold of online shops and the lack of effective auditing mechanism, some lawless elements make use of loopholes in supervision, take the network trading platform as a selling place, collude with small workshops, small businesses and middle wholesalers and distributors in some coastal areas, forming a profit chain of offline selling, wholesale distribution, online store sales -- express pportation.

    From Fujian police seized the case, the counterfeiting enterprises are located in the coastal areas of Jiangsu, Zhejiang, Fujian and Guangdong.


    Putian is an area where the footwear industry developed along the southeast coast is relatively early and its technology is relatively mature. From the case of Internet sales, police found that many producers of infringement products, wholesalers and online shop operators concentrated here.


    Wang Dechun, Secretary General of Putian Footwear Association, told reporters that since the 80s of last century, Taiwan's footwear industry has been developing rapidly because of the industrial pfer from Putian. At present, there are more than 1000 shoemaking enterprises in the city, with an annual output of more than 1 billion 500 million pairs.

    Putian's shoes are mainly exported. More than 80% of the products are produced by OEM or imported processing according to foreign orders. Nike, Adidas, Reebok and other famous enterprises have authorized Putian shoe manufacturers to engage in production.


    Wang Dechun said that foreign trade export profits are thin, and a pair of shoes can only earn 3 to 4 yuan. In pursuit of high profits, some small workshops and small business owners take the risk. Under the background of the current online shopping boom, the production of counterfeit and counterfeit famous brand products has seriously affected the healthy development of the industry through Internet sales.


    Wu Jiangshan, leader of the Putian Municipal Public Security Bureau's Economic Investigation Detachment and Lin Bin, leader of the economic investigation team of Li Cheng Branch, told reporters that the infringing products of the network sales mainly include fake brands, bags, shoes, clothing, etc., from the cases seized by the police. Producers, wholesalers, distributors, shop operators and so on are profiting from each other, forming a chain of illegal and criminal interests.


    Lin Bin said, with a pair of counterfeit Nike shoes priced at 200 yuan online, for example, wholesalers' purchase price to producers is generally 50 yuan, and wholesalers sell off lines and distributors scattered all over the place. Distributors generally get 80 yuan to 100 yuan for wholesalers to get goods, and the profit margin of distributors is between 20 and 50 yuan.


    The hot spot of Internet pactions has also made the express industry popular. The infringing products are sent to the buyers of the whole country and even overseas by express pportation.

    {page_break}


    Cracking down on online selling with continuous "high pressure" situation


    Wu Jiangshan told reporters that since last year, the Putian police have constantly increased their efforts to crack down on online sales, knocked down hundreds of small businesses and small businesses, and seized 800 thousand pairs of infringing shoes this year, and seized nearly 400 million yuan of cases. Under the high pressure of the police, a large number of small workshops suspected of fraud and enterprises were shut down for rectification.


    Wang Dechun said that we should maintain a high pressure against counterfeiting and selling. The cost of counterfeiting and selling is higher and higher. Legal risk and capital risk are bigger and bigger. The living space of counterfeiting and selling tickets is continuously compressed, so that the whole industry can develop healthily.


    In the interview, many people in charge of public security organs told reporters that the operators of network trading platforms should take up supervisory duties, first of all, to enhance the access mechanism of online store operators, to increase the audits of the status of operators, qualifications and operating conditions, and to strengthen routine supervision. For those operators who sell a lot of goods that are obviously lower than the normal market prices, and those who sell information on contraband goods, they should be reported to the relevant departments in time. In addition, the network platform should actively cooperate with public security organs in cracking down on Internet sales and criminal activities, including assisting in inquiring, extracting sales records, and providing identity information for sellers.


    Wang Dechun said small workshops and small businesses should accelerate the pace of pformation and upgrading, so as to adapt themselves to market competition and survive for a long time through independent innovation, building their own brands, and actively developing new markets.

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