Within A Day, The Market Value Shrank By HK $4 Billion 100 Million &Nbsp; What Happened To ESPRIT?

The famous fashion brand ESPRIT has appeared for 3 years in a row.

Although ESPRIT was founded by SusieTompkins and DougTompkins in San Francisco, USA in 1968, it is a Chinese who really makes it globalized and become an international brand. Xing Liyuan, his second wife, is Brigitte Lin, a famous actress in Hongkong.

To a certain extent, Xing Li Yuan can be regarded as the most influential Chinese garment industry in the world.

In 1972, Xing Liyuan became an agent of ESPRIT. He founded the Esprit Far East Limited, which was mainly responsible for ESPRIT Asia's business. He listed the business and assets on the Hongkong stock exchange in 1993 (the name ESPRITAsiaHoldingsLtd.). After that, the Far East purchased ESPRIT's brand management and business in Australia and Europe, and bought 63% of ESPRIT's US equity in 1996.

In 1998, ESPRITAsiaHoldingsLtd. was listed on the London Stock Exchange.

In 1997, the world experienced a more serious financial crisis in the last century. Many companies slowed down the pace of expansion. However, the global expansion of the global trend was at a low cost.

In 1997, the Esprit Far East Limited acquired the ESPRIT private business held by WTL, which was renamed "the Global Holdings Limited".

In the second year, Si Jie global joint venture with Huarun set up Huarun Huarun Industrial Co., Ltd. to further expand its business in mainland China.

In 2002, Si Jie global bought the remaining shares of ESPRIT, and ESPRIT became the brand of the global unified management and operation. Xing Li Yuan shares 42%, becoming the largest shareholder of 00330.HK. With the growth of the global capital, Xing Liyuan also ranks among the world's 500 richest.

In the glorious era, ESPRIT has a market value of 170 billion yuan, and its stores all over the world, most of which are distributed in Europe, the United States and other mainstream markets.

Unlike domestic enterprises that rely on low-cost foundry to enter the world, ESPRIT has become the only brand that has been controlled by the Chinese and has global influence.

However, since 2006, Xing Liyuan has resigned from the chairman of the board of directors of Si Jie global group and the position of CEO, and has continuously reduced the shares of Si Jie world.

According to statistics, he reduced shares by more than 10 times, and completely sold off his stocks in 2010, totaling about HK $23 billion 328 million.

In direct proportion to the sell-off of Xing Liyuan's stock, after the withdrawal of Xingli yuan's global management, the share price of SW global is almost the same. Its share price has dropped from HK $133 in 2007 to HK $11 today, and its market value has also shrunk from HK $170 billion to less than HK $16 billion.

We can not verify Xing Liyuan's reasons for selling ESPRIT, but one thing, in 2006, that is, when Xing Liyuan began to cash in, the fast fashion enterprise was rising rapidly with the sudden thunder. Even the international clothing giant GAP began to feel the influence of the brand ZARA from Spain.

At the same time, ESPRIT's performance is still in the process of slow growth, but hidden worries have emerged.

First of all, from a strategic point of view, ESPRIT has lost its focus in European strategy and missed the opportunity to rise in the Chinese market.