The Pformation Of A Garment Enterprise

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"You also came to the Hongfeng clothing factory to test it? Although the request is stricter, the salary is still very high. Let's try it!" before we entered the factory area, we heard the dialogue between the candidates in twos and threes.

The reporter went in curiously.

The application place is located in a small conference room, and the women workers who have long been recruited are packed.

Wang Zhen, a technician in charge of recruitment, said, "we are not short of ordinary workers, but we need to choose better skilled workers."

It is reported that before and after this year, they have recruited more than 300 people, which is the third batch.

"The selection of workers is too late to think about it. It is good to recruit people."

Shen Chunhong, the head of the clothing factory, told reporters happily that the reason why the factory is now booming is that we have "changed and changed" in time.

"Go" means industrial pfer.

"Our factory was located before.

Shen Chunhong's reporter was confirmed in the workshop.

"The small sisters who work in South of Jiangsu say they earn about 2500 yuan a month.

And we can pay so much for our work at home, and we can also get insurance to meet the civil servants here, so we are willing to do it with our boss.

The last order is too busy to kill us. "

Sun Li, a live woman worker, said, looking at her sewing machine.

There are too many orders?

Affected by the economic downturn in Japan and the United States and the growing debt crisis in Europe, small and medium-sized export enterprises in China are having a bad time. Many processing enterprises have to stop production because they have no orders.

Shen Chunhong, who was on the side, affirmed Sun Li's claim that "the financial crisis has affected 400 thousand orders this year, which are much less than 600 thousand in previous years. Last year there were at least 10 styles per quarter, and this year only five or six. But compared with other clothing companies, we are very lucky to have the order placed in February next year."

Shen Chunhong said.

In answering the reporter's question about the operation of the factory, Shen Chunhong said that this is closely related to the industrial pfer before.

"The production team is stable, coupled with strict censorship, the quality of clothing produced by our factory has been well received in the circles, and the customers who sign the bill are naturally more."

At the same time, in response to changes in the international market, Hongfeng promptly pferred the ship's bow to "change and change".

Turn to target market.

Although orders from the United States and the European Union are declining this year, orders from countries such as South America, South Africa and Australia are still unchanged from previous years.

Therefore, they adjusted the target market and moved to South America and other places.

For example, he said, "if a short sleeve profit exported to Japan is a dollar, then exporting to South America will earn two yuan."

People in the industry know that Japan is very strict in importing clothes, and Japan is also a middleman in the US and Europe alone. Therefore, the export of Japanese clothing is time-consuming and expensive, and the middle profit is still very low.

Exports to South America and South Africa are relatively relaxed. Therefore, they have intensified their efforts to develop new customers and strive for maximizing their interests.

Two, change business ideas.

"We not only keep a close eye on foreign markets, but also have eyes to look inside and sell domestically.

We are already in the process of selling domestic products.

Shen Chunhong sighed, "this industry is really more and more difficult to do.

The rising processing cost is a great test for our "international processing plant".

He wrote accounts to reporters. A garment made a profit of 5 dollars, with a deduction of 25% staff salaries and 17% VAT, leaving us $2.1.

After deducting the cost of pportation and electricity and the price of raw materials, they can get a net profit of 5%.

Although Hongfeng has many orders, it can barely manage it. Many of the colleagues he met with was closed because he could not make ends meet.

In addition, the processing cost of Southeast Asian countries such as Vietnam, Laos and Burma is much lower than that of China. Many foreign orders are flowing into these countries, and the industry is much worse than before.

To this end, Shen Chunhong has begun to reduce the amount of international substitution and turn to domestic sales.

Years of experience in foundry also made Shen Chunhong aware of the importance of his own brand.

At present, he has recruited competent designers at high salaries, and inside the factory is developing his own design strength.

Brand names and logo are also being further planned.