Take Advantage Of The Olympic Games, Adidas Wants To Be A Sports Market Leader.

"We will reach 4000 stores in 2008, covering the domestic market from the first tier to the six line, and Adidas will become the top brand in the Chinese market before the Olympic opening."

Recently, reporters interviewed Bai Wenkang, senior managing director of Adidas Greater China, on Adidas's brand competition and Olympic year related topics. According to Bai Wenkang, in the year 2008, Adidas will expand the market from the first line to the six line in addition to front-line and second-line cities. At the end of the year, the brand stores will reach 4000.

As the official partner of Beijing 2008 Olympic Games, Adidas plans to win the champion of the domestic sports brand market with the help of Beijing Olympic Games.

Adidas held the largest event in Beijing promoting the theme of "2008 together, no impossible", and comprehensively promoted the brand's Olympic strategy.

According to Bai Wenkang, this activity is the largest and most popular activity of Adidas brand in a single market. It not only shows the enthusiasm of the brand itself, but also the Adidas's commitment to the Chinese market.

Speaking of the goals of the Olympic year, he did not avoid the idea that Adidas's business goal was to become the top ranked brand in China in 2008. "We can achieve the first goal in the Olympic year, and we are very confident about that."

According to Bai Wenkang, in the year 2008, Adidas will expand the market from the first line to the six line in addition to front-line and second tier cities, and 4000 stores will reach the end of the year.

After becoming the official partner of the Beijing Olympic Games, Adidas will be able to use the relevant logo of the Beijing Olympic Games on its products. It will provide sports equipment for all the staff, technical officials and volunteers of Beijing 2008 Olympic Games and Paralympic Games, and will also provide all sports apparel including the award dress for the Chinese Olympic team.

Ke Ruijia, Erica Kerner, chief executive of Adidas Beijing Olympic Games, said: "as the sole partner of the official partners, it is good for Adidas to enhance its brand image, gain intangible assets and sales benefits."

Bai Wenkang said that the domestic market competition in the Chinese market is rather fierce. Adidas's growth rate is much faster than that of other competitors, and it can completely surpass all competitors in 2008.