Chinese Shoe Enterprises Are Experiencing An Unprecedented Pformation.

Metamorphosis: This refers to the metamorphosis of cicada.

See the anthology of Xia Hou Zhan dongshuo.

After that, things change form or quality.

There is a saying that painful pformation is an opportunity for growth.

The news of the closure of small shoe enterprises has been reported in the newspapers, which makes the industry feel more chill in the cold wind. However, recently, the shoe industry has heard a thunder. After spending 380 million yuan on the acquisition of Fila and 600 million yuan in the acquisition of Miao Li this year, BELLE group recently launched a joint venture to spend about 2 billion 200 million yuan to incorporate the famous shoe brand in Jiangsu, Sanger.

This is also the third international M & A activity BELLE international has launched since May.

Prior to that, it was the title of the king of men's shoes. Dozens of years of painstaking management changed the flag overnight, and all the channels and assets of the company were BELLE.

According to relevant reports, he began to lose his performance in 2002. He spent a lot of money in that year - building the Shanghai Yong Xu export manufacturing base. Here, he has 12 foreign imported shoemaking lines, which are known as the most modern shoemaking factories in China. The investment in the first phase of the project only cost over 400 million yuan.

At the beginning of the construction of this base, some experts thought that it was too risky for the company, because the way to rapidly expand production capacity is not the principle of low cost expansion of shoes industry. In the final analysis, the shoe industry is a labor-intensive industry with high labor cost requirements and relatively low supply time and logistics requirements. So Shanghai does not have any advantages.

No matter whether or not this analysis is right, from the ancient road, shopping malls such as battlefields, let us put aside the sympathy for the weak, and stand at a higher angle to treat this problem, we will find that this is not a good thing for China's footwear industry.

This is just a common purchase by BELLE executives.

After more than 10 years of development, the market integration of shoe companies is self-evident. In the face of fierce competition today, no matter what kind of enterprise you are, no matter how big or small, a careless move may be able to find "disaster" for yourself. These problems can be concealed under the condition of better market sales, but once the whole situation changes, the latent crisis will erupt.

After the acquisition of BELLE by BELLE, BELLE's market share will exceed 20%.

And BELLE's big acquisitions and rapid development come from its huge capital after its capital operation.

As early as 2005, BELLE introduced two fund companies of Morgan Stanley and CDHRetailLimited of CDH investment as strategic investors.

After these capital injection, BELLE has gained a fast rising channel.

A Wenzhou shoe company official told reporters that the old style enterprises were not only one of the companies, but also many companies like the company.

When it is not strong enough, it has invested in clothing and power generation industries to widen its fronts.

In addition, new product development and production and marketing disconnect, almost no design team, and sales have been using the past 80s supply and marketing personnel of the old road.

"This has led to the domestic market being divided into food, and foreign markets can not be opened up. The decline is sooner or later."

In the face of the acquisition, the industry pointed out that the acquisition is not surprising. This is a normal phenomenon after the maturity of the industry and the development of the market.

Obviously, this is a favorable opportunity for resource integration, and stronger and bigger enterprises will emerge after winter.

The Agence France-Presse reporter wrote that the order of small factories has flowed to large manufacturers, and the position of large manufacturers in the Chinese market is gradually taking shape.

There is no doubt that the shoe market in China is still highly fragmented. Under the premise of successful integration, the other leading enterprise of BELLE's acquisition industry will promote the market share of the domestic footwear industry from a highly dispersed to a concentrated one, and have an impact on the competition pattern of the industry.

According to a newspaper report, Wang Zhentao, chairman of AOKANG group, a leading leader of domestic men's shoes, is worried about the expansion of BELLE after listing. As early as the news of BELLE's listing and financing in Hongkong was 8 billion 660 million yuan, Wang Zhentao asked questions. If BELLE used these funds to distribute in the whole country, how should AOKANG deal with it?

And after the BELLE group went public in the production of men's shoes, Wang Zhentao sighed: "the competitor has added one, and it is heavyweight."

This is the view of Xie Rongfang, Secretary General of Wenzhou shoe leather industry association. The biggest impact on the acquisition of new belle is the large shoe enterprises. "A series of measures after BELLE's listing and post listing have caused great pressure on large shoe enterprises, and this is natural and normal. After all, he can make the first step forward.

If the merger is successful, it will probably impact the market of large shoe companies, which is different from the market pressure faced by small shoe companies. Large enterprises will have to face up to the strong expansion after BELLE's acquisition. "