US Buyer's Purchasing Strategy Changes &Nbsp; Textile Enterprises Should Grasp The Business Opportunities In The Procurement Season.

Affected by the economic downturn, the United States Purchaser The purse became tighter. Textile companies that have participated in the China Textile and apparel trade exhibition (New York exhibition) have seen that export orders have been significantly reduced in the second half of this year. Now US buyers' orders are getting smaller and smaller, and they are obviously more interested in low price orders. The US export textile enterprises are facing a new round of international financial crisis in 2008. crisis 。

At present, the purchasing power of the US market is not optimistic. Department of commerce data show that department store sales increased by 1.1% in September. clothing Sales of clothing increased by 1.3% over August. Exhibitors attending the New York exhibition held in New York in July this year show that the purchasing power of American consumers is still very weak, and retail market products can not sell well. And in some supermarkets, there is a trend of smaller packaging products. For example, in some supermarkets in New York, 5 pieces of socks were turned into 3 bags. Because of the economic downturn, low priced goods are more likely to attract consumers' attention, and 3 pieces of socks are better sold than 5 pieces.

Many American purchasers have reduced their expectations for future markets and squeezed purchases in the presence of inventory. Moreover, we are cautious about the international market, and dare not make a long list. In addition, under the condition of poor demand, American buyers are extremely sensitive to the price of suppliers. Exhibitors said that under such circumstances, enterprises should adjust their profit targets and not be too thin. Whoever can maintain the customer in this "cold winter" can become the winner of the coming spring.

The weakness of the US retail market has a direct impact on China's textile and garment enterprises, and orders are shrinking. Exhibitors showed that since the third quarter, not only did not increase new customers, but the order volume of old customers also shrunk. Also exhibitors said that because many old customers still have stock in their hands, the desire to buy new products will be reduced. However, after the baptism of financial crisis, textile and garment export enterprises have become more rational in the face of the reduction of orders in the US. Small orders, which do not seek big orders and do not bother, have become a wise choice for many export suppliers. Exhibitors even more optimistic that many buyers now are cautious about market expectations and dare not buy long orders or large orders. Buyers dare to take this procurement strategy with orders in the first half of this year, and replenish the stock adequacy. But when inventory is consumed to a certain amount, American buyers will need to make up the bill.

The organizers of the New York exhibition, the China Textile and Trade Promotion Association, analyzed that clothing is a necessity for life, and even if the economy is stagnant, there will still be a fairly stable sales volume in the market. According to the Americans' consumption habits, every year in April and May and December every year will be purchased. If buyers reduce purchases this year, replenishment will be made next year. The Chinese textile and clothing trade exhibition (New York) will be held in New York's from January 16 to 18, 2012 from January 16 to 18, 2012.

It is learnt that the China Textile and clothing trade exhibition (New York) has been successfully held for the twelve time, helping a large number of industry dominant enterprises establish a sales network in the United States and enter the mainstream sales market of the United States. Relying on this exhibition platform, many small and medium-sized enterprises have stable customer relationship and order, and have embarked on a healthy development track in the US business. After the financial crisis, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. More professional and international exhibition service platforms are needed to meet the needs of export enterprises and small and medium-sized buyers in the United States. Since 2010, the Frankfurt Textile Fair has joined hands with the New York Exhibition (US) company to create three international professional sourcing exhibitions for clothing, clothing and home textiles in New York, USA. Combined with the resources of China's textile and garment industry and the rich experience of the global exhibition of textile exhibitions held by the textile exhibition company for many years, the textile industry will work together to create an international platform to provide more targeted and professional services to exhibitors.