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Next Year, Every Episode Of TV Play Is Not Allowed To Insert Advertisements In Any Form.

2011/11/28 15:59:00 5

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In November 28th, the SARFT issued the supplementary regulations on the management of radio and TV advertisements. It decided that each TV set would be broadcast every year from January 1, 2012 onwards.

TV play

No advertisements should be inserted in any form in the middle.

It is reported that the "Supplementary Provisions" will "radio and television advertising broadcast management measures" (January 1, 2010 implementation) seventeenth amended to "broadcast TV dramas, not in every episode in any form to insert ads", at the same time, it is clear that the provision was formally implemented in January 1, 2012.

SARFT

A press spokesman said that in the sixth Plenary Session of the 17th CPC Central Committee, the party stressed the need to vigorously develop public welfare cultural undertakings and improve the public cultural service system covering urban and rural areas, with reasonable structure, sound functions and practical efficiency.

As an important propaganda and ideological and cultural front, TV plays an important role in the construction of public cultural service system. It should give full play to the role of leading the fashion, educating people, serving the society and promoting development in a rich and varied cultural and artistic form.

SARFT spokesman pointed out that teleplay is one of the spiritual and cultural products deeply loved by the masses and deeply loved by the masses.

The cancellation of TV commercials in the middle of each episode can effectively realize the integrity of each episode and the consistency of audience ratings, which is in line with the interests and aspirations of the broad masses of people and better reflects the functions of public cultural services of radio and television.

From a long-term perspective, it is also conducive to promoting the scientific and healthy development of the TV industry, promoting the people-oriented television and improving the level of public services.

SARFT requires all levels of radio and television administrative departments and all levels of television stations to integrate their ideas into the spirit of the party in the sixth Plenary Session of the 17th CPC Central Committee, and implement the decision to cancel advertisements in the middle of TV dramas, so as to satisfy the masses.

And warmly welcome the implementation of this decision by the television audience.

supervise

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Reporters learned that, in order to ensure the effective implementation of the new policy, in November 28th, SARFT issued a special circular on the implementation of the supplementary regulations on the management of radio and TV advertisements. It called on all levels of TV stations to clear and cancel the 2012 commercials, and rearrange programs and advertisements.

It is required that the administrative departments of radio, film and television at all levels monitor the implementation of the TV stations at all levels. The broadcasting agencies that still broadcast advertisements will be dealt with severely according to the relevant laws and regulations.