&Nbsp Has Been In The World For 10 Years After Its Entry Into The WTO.

In the past 10 years since the entry into WTO, the silk industry has been growing steadily but slowly.

According to customs statistics, in 2001, China

With the increase of government input from India, Thailand and Vietnam, competition from neighboring countries will become more and more serious.

Recently, Di Jiankai, director of the market operation and consumption promotion division of the Ministry of Commerce and director of the National Cocoon and silk office, pointed out that the lack of multinational groups and independent brands with international influence, the insufficient development of the domestic silk market and the new international export market and the weak ability to resist risks at home and abroad are the reasons for the rapid development of China's cocoon and silk industry.

In the ever-changing international market, how to make intensive processing of silk, enhance the added value of products, and bring value back to Chinese silk has become a new challenge for the silk industry.

Embarrassing situation

Over the past 10 years, the export market of silk products has made some achievements in China. On the basis of consolidating the traditional international markets such as the United States, Japan, India and Italy, it has increased the development of emerging markets such as Pakistan, Turkey, Russia and Romania.

However, the international giants have been working hard, and the rising cost of business has made the Chinese silk industry, which is at the low end level, face unprecedented difficulties.

Recently, I came to the Shengze town of Wujiang, Jiangsu Province, one of the four largest silk companies.

Despite the early understanding of the plight of the silk industry, the picture is still unexpected.

Under the background of the weak consumption in the international market, the ups and downs of raw material prices and the rise of labor costs are just like the two mountains, which make most of the silk products enterprises with low end products of OEM produce breathless.

Some small enterprises with insufficient financial strength are holding up the "severe winter", declaring bankruptcy and bankruptcy, and some large enterprises are struggling in the crevice of small profits and no profits.

The fluctuation of silk prices has brought more uncertainty to struggling silk companies.

"Every 3 years a big fluctuation, a small fluctuation every year."

Xu Ligen, director of Yunnan Ligan Silk Group Co., Ltd., so concluded in Baoshan.

"Cocoon price has risen from 1200 yuan / load at the beginning of this year to the current 1800 yuan / load, and the price of factory silk has been floating at 230 thousand yuan / ton in the beginning of last year. The highest price in March this year has been sold to 420 thousand yuan / ton, and now it has dropped to 30~32 million yuan / ton, like the roller coaster, it is up and down, which has a great impact on the enterprise."

Wu Jianhua, vice president of Jiangsu Silk Association and general manager of Wujiang Dingsheng silk Co., Ltd., said in an interview with the author in Wujiang.

"The general processing period will take at least a month or more. Suppose that in March, 420 thousand yuan / ton was bought for cocoon processing. After the completion of processing in April, the price of silkworm cocoons had already changed. If the price of cocoons in April dropped to 380 thousand yuan / ton, then the cost of processing and energy consumption would not be 40 thousand yuan / ton."

Wu Jianhua gave the author an account.

"Fluctuations in raw material prices are particularly frightening, and they can not stabilize people's minds.

In June 3rd of this year, I pferred 18 tons of twist from abroad, 110 thousand yuan / ton, and I pferred 18 tons of twisting in June 8th, and it dropped to 90 thousand yuan / ton in just 5 days, 20 thousand yuan per ton, and I lost 360 thousand yuan in 18 days before and after twisting.

Ma Pinde, chairman of Anhui Jing Kowloon silk Limited by Share Ltd, told me this.

In the interview, I learned that 10 years ago, the cost of 8 hour wage for employees was generally around 800~1000 yuan per month, and now it has risen to 2500~3000 yuan per month, which has risen two times.

However, because there is no independent brand in the international market, although export volume is the highest in the world, it can not control the pricing power in the international market.

Value regression

After the heavy losses of exports, opening up the domestic market, strengthening scientific and technological innovation, deep processing, embedding Chinese culture and developing the brand development route have become the only choice for enterprises to break through the embarrassing situation.

"It is impossible for Chinese silk companies to rely on primary products to win the market at a lower price, because you are less expensive than India and Vietnam," he said.

Wan Li Li, general manager of silk Limited by Share Ltd, said this.

It is our future strategic plan to change the past simple production management mode and gradually develop the brand development of weaving and finished product through-train.

We have borrowed brains from Donghua University (Shanghai) to invite experts to participate in fabric research and development, brand marketing and product design.

Wu Jianhua said.

With technological pformation as the driving force, strengthening science and technology drive and independent innovation, extending to both ends of the industrial chain, and enhancing the comprehensive competitiveness of enterprises are the unassailable skills of Beijing Kowloon silk company in the turbulent situation.

"Strengthening enterprise internal management, improving product quality and new product development capabilities, and strive to create brand and product awareness and improve market awareness, is our company's future goal."

Ma Pinde said so.

The Chinese culture and Chinese elements such as Chinese characters, tea, blue and white porcelain, Tang costume and so on are implanted into silk products, so that brand and culture can reflect each other, thus bringing about economic benefits. It is the business strategy of wantonly group, which takes independent design as the leading factor, deeply excavates silk cultural products, and runs both domestic and foreign markets, which brings impetus to the growth of enterprises.

In 2010, most enterprises suffered heavy losses from foreign trade.

And the group did not suffer, but its performance showed a growth trend.

"Last year, our sales of high value-added silk products increased by 125%, with a profit margin of 150%."

"The high-end purchasing power of the international consumer market has not been weakened by the impact of the world economic downturn," said Tu Hongyan, executive director of Wanshi Li group's board of directors.

This may be a new path for the revival of China's silk industry.

Integrating culture and creativity into traditional industries will undoubtedly bring new vitality to the domestic cocoon and silk industry.

Li Zhaosheng, deputy director of the National Cocoon Silk Office of the Ministry of Commerce, said that in the sixth Plenary Session of the 17th CPC Central Committee, the party stressed the importance of developing the cultural industry. The relevant enterprises should seize the opportunity brought by this important strategy, and combine the strong cultural details of silk to excavate the value of silk culture industry and create greater economic benefits.